Entering the Chinese Market: Bakerzin's Penetration into Shenzhen
Added on -2019-09-23
Bakerzin plans to enter the Chinese market by first penetrating into Shenzhen, the Silicon Valley of China. This article discusses how Bakerzin can utilize the advanced technological environment of Shenzhen to develop an app and reach more consumer segments for growth and development.
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1DiscussionBakerzin is going to enter the Chinese market by first penetrating into Shenzhen, the Silicon Valley of China. Shenzhen should be considered the Silicon Valley of China primarily because; till date the region has been successful in showing those particular trends that are essential to have to be termed as a technology hub. Shenzhen has depicted a combination of developing skill sets accompanied by growth velocity, perfect infrastructure, ideal location, and needed funding (Konieczny, 2017). Moreover, it must be taken into account that, “Shenzhen got its economic start by manufacturing products for foreign companies but quickly used its knowledge acquired from experience to start building its own economy. The city has grown not only as a manufacturer but as an authority for innovation” (Konieczny, 2017). Furthermore, it must be noted that gradually surpassing the popularity of the Silicon Valley, Shenzhen is now gradually emerging as a technology hub that has the potential to draw attention of many of today’s technological leaders who are getting inclined towards making Shenzhen their headquarters (Konieczny, 2017). Key players in the technology industry like Huawei, Tencent, BGI, ZTE, etc have already made Shenzhen their home, and such constitution has justified the claim that Shenzhen is the Silicon Valley of China. As Bakerzin is entering the Chinese market through stepping into Shenzhen, it must be able to utilize technology at the utmost in order to bring about growth and development in the business. The advanced technological environment of Shenzhen is going to be very helpful for the business in terms of developing apps that would help consumers in easily reserving tables and enjoying discounts on foods and drinks. While operating in Shenzhen, Bakerzin would get the scope of meeting credible technology key players with whom it can set up collaboration for developing the respective app. Moreover, the management of Bakerzin must consider the fact that implementation and incorporation of advanced
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