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Assignment International Marketing Strategy

   

Added on  2019-10-01

17 Pages4130 Words119 Views
1International Marketing Strategy

2Executive Summary P&G or Procter and Gambler is a global organization which produces various kinds of productsfor satisfying the needs, demands and preferences of the customers in each and every aspects ofthe life. One of the most important products is the Pampers which is created for satisfying theneeds. The brand performs well in both the local UK market and international Indian market. Thefirm is also able to improve its performance by following the PESTLE, Porter’s five forces andSWOT analysis. The brand performs various kinds of marketing and promotional activities basedon the segmentation, targeting and positioning in both the countries. The study is also to provideproper recommendations so that the brand and the product can perform well by using variouspromotional activities.

3Table of ContentsExecutive Summary..........................................................................................................................2Introduction......................................................................................................................................4Objectives.........................................................................................................................................5Macro or Environmental Analysis of two countries.........................................................................5..........................................................................................................................................................7Micro or Industry Analysis...............................................................................................................7Marketing Strategy: SWOT..............................................................................................................9Marketing Strategy: STP................................................................................................................11Marketing Strategy Analysis: Promotional Activities....................................................................13Statistical graphs and explanation on the usage of Pampers products in UK and India................17Conclusion and Recommendations................................................................................................18References......................................................................................................................................20

4IntroductionMarketing is an important activity with the help of which an organization is able to accomplishtheir targets and goals within the stipulated time by using various kinds of strategies and skills.various kinds of advertising, promotional techniques are used to develop and innovate theproducts and the services resulting in retaining and gaining more customers. The Procter andGamble Company also famous as P&G is a global organization which not only produces variouskinds of consumer products but is also successfully in satisfying the needs, demands andpreferences of the customers. The firm was established in the year 1837 by William Procter andJames Gamble at Ohio, an important place of US. Various product segments of P&Gorganization are such as personal care, beauty, health care, fabric and home care, family and babyproducts. Pampers is one of the most important baby care products of the organization which isused to satisfy the needs and preferences of the babies and the toddlers. Various kinds ofmarketing techniques are used by the organization to perform well and gain success in the localand the international market. So, the study is to identify, understand and critically analyse thevarious marketing activities used by P&G for the Pampers product in both the local market that isUK as well as in the international market that is India. ObjectivesThe main objectives of the report are—1.To compare and analyse the PESTLE of both the UK and India.2.To compare and analyse the PORTER’S FIVE FORCES of Pampers brand in UK and India3.To understand and analyse the STP and promotional activities of the brand Pampers.4.To recommended various marketing activities that can be used to gain success in both the local as well as in the international market.Macro or Environmental Analysis of two countries PESTLE Analysis of UKPESTLE Analysis of India

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