Use of Digital Marketing in Communications Strategy

Use of digital marketing in a specific
communications strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION ...............................................................................................................................5
REFRENCES ..................................................................................................................................6
Books and journal.......................................................................................................................6

INTRODUCTION
Digital marketing is the elements or division of merchandising that is cyberspace and
online settled techniques and application of digital like screen computers, mobile phones and so
many different equipments and media and level or surface to enhance and develop the goods and
services. This strategies consider introducing social media campaigns, shell out email banner ,
flex, advertisement articles and many more things .Many company applied can applied analogue
communication to spread out its range, and provide some communication, and make some
precious kinship with their customer. This report is going to discuss about respective
organisation and what are the communication strategies that is followed by them in digital
marketing(Arni, and Laddha, 2017).
MAIN BODY
Digital communication is the much important to stigmatization in current scenery of
cyberspace. Before the phase of digital environment, the administrator of communication had to
voyage print media, television and many more ways and billboard advertising techniques. Old
medium are still much precious and needed, In today's time the professionals have to be very
fine knowledgeable in the digital marketing platforms, like in social media email , blogs ,
through applications , paid promotions and many more. The Bud light and Twix marketing
campaign applied some communication strategies to grab wide customer base through digital
marketing to create awareness of their product(Dwivedi, Rana, and Kizgin, 2020).
There are so many reasons to introduce digital communication strategies like to enhance and
make a more popular and reputation of their company , brand image, to create much
consciousness of their products , services and offers to their customer, these strategy also helped
the company or campaign to create unique and much specific experience by the pointed social
campaigns of the company like one on one communication application or livestream videos. The
company also used this to provide and cater entertainment and they can give more ways and
services to the customer so that they can enjoy.
There are some communication strategies that followed by the company to attract and create
wide customer base through digital marketing.
Reach Audience by Electronic Mail: The companies used this platform to communicate with
and reach the customers directly by the email , where the audience acquire messages from their