Use of Digital Marketing in a Specific Communications Strategy

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Use of digital marketing in a
specific communications strategy

Table of contents
• Introduction
• Digital marketing
• review of digital marketing example
• How twitter has contributed in communication strategy for Girls
Scout
• How Instagram has contributed in communication strategy for
Starbucks
• Ranking of twitter and Instagram in terms of efficiency
• Conclusion
• References

Introduction
The Marketing is defined as the activity
which is undertaken by the company to
communicate and promote its offering to
the people. It includes selling
advertisement and delivering the product
to the consumers or other companies. it
is a set of activities, institutions and
process which is used to create,
communicate, delivered and exchange
the offering which have value for clients,
customers, society and partners.

Digital marketing
Digital marketing can be defined as the act of
communicating, promoting and selling the goods and services
by leveraging the online marketing strategies or tactics like
search marketing, social media marketing, email marketing
etc. It is a component of marketing which mainly makes
utilization of Internet and the online based technologies like
mobile phones, desktop computers and many other digital
media platforms with the sole motive of promoting the goods
and services