Joe Camel: Ethical & CSR Issues
Added on 2020-03-02
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3006IBA-WORKSHOP CASE ANALYSIS PREPARATION FORMName:.................................Student No:........................Workshop No:......... Case Study:..........................................................What are some of the main ethical and/or CSR issues involved in this case or dilemma?Joe Camel is a cartoon-faced character that was used as a logo of a cigarette brand (Spratlen,2015). As per statement of the case, there are certain ethical issues raised. The issues are asfollows:Tobacco advertising targeted the children in America.The logo became popular to the youth and they were involved in the smoking areabadly.Most threatening part of the case is that the market policy of the cigarette directlyaffects the teenagers.The sale of the company had increased tremendously and the health issue of thecountry faced potential risk for the same. Who are the main stakeholders and what are each of their primary interests?The main stakeholder of the company was R. J. Reynolds. R. J. Reynolds was anentrepreneur and founder of the Camel group. The company was later known as theRJR. The spokesperson of the company was David Fishel. When the company facedproblems regarding the trading of cigarette among the teenagers, Fishel had narratedthe marketing policy of the brand. CEO of the company was James Johnston who
3006IBA-WORKSHOP CASE ANALYSIS PREPARATION FORMtestified about the company’s target before the congressional panel and gave detailedstatement regarding the same. Vice president of the company was C.A. Tucker whoprescribed the key share of the company in the year 1996. What theoretical frameworks or models that you are aware of so far in this course might apply to this situation?Regarding the ethical dilemma, there are certain theories that can discuss the ethical aspectsof such dilemma (Anderson & Anderson, 2014). There are three theories that can clearlydefine the principle of the ethical dilemmas. The theories are philosophical approach,teleological approach and deontological approach. Philosophical approaches are discussedwith the moral virtue; teleological approaches are based on the pleasure and pain theory. TheDeontological approach believes that an action is focussed on the rational part of the humanconduct. As per the present status, the theory of the teleological theory will apply here. Asper this theory, anything is good in nature to that extent when the same does not createimbalance on the society. The subject matter of the present case is based on the tobaccoindustry. In the states like America, tobacco industry is one of the main economicalresources. However, the acts of the Camel made a serious impact on the society. Therefore, aserious imbalance has been observed.
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