3006IBA-Workshop Case Study Report Template Assignment 2022

3006IBA-WORKSHOP CASE STUDY
REPORT TEMPLATE
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Campus (please click appropriate textbox): Nathan ☐ Gold Coast ☐
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1.1. Case Study A: The Age of The Smart Machine
Shoshana Zuboff wrote a book named "The Age of The Smart Machine", in
the book she described the term surveillance capitalism. The book was on digital
technology that helps people in capitalism by using technology. The term
surveillance capitalism that provides services to monitor behaviour that people use
through technological help.
This surveillance capitalism was firstly integrated at google, and then it was
done with Facebook. She found a point that all people are dealing with an
algorithmic enigma. For this purpose, surveillance capitalism has evolved to provide
services to managerial capitalism, financial capitalism and for the exploitation of
behaviour of users. The surveillance capitalism was developed by a company to
uncover data of users that are supposed to keep a secret that is surplus data. The
purpose of the development of this method is to target advertising (Srnicek, 2017).
Shoshana studied that Google or any social media platform may cause an
issue as people can get personal behavioural data. Through this method, the
company would able to obtain personal information of the client, such as healthcare
information, education, finance, including insurance. Every internet-enabled device
can leak those behavioural data through digital assistance (Zuboff, 2015).
The company faced an ethical issue that was related to the loss of investor
confidence. Investors lost faith towards advertising as data can be leaked or be
predicted through the internet. To avoid this issue, investors decided to boost ad
revenue by using exclusive access to user data logs combining it with their analytical
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capabilities and computational power.
Surveillance capitalism is driven by technological determinism as it works,
combining different information and process, behaviours. Information technology
produces a new knowledge territory that gives information to the world. However, a
surveillance capitalist declared that they have rights to know information and they
have the right to decide who will know the data by using technology (Drew, 2016). In
this context, an ethical lag arrives against the surveillance capitalism and
technological determinism that technology can provide personal information of
human which are supposed to keep private.
By using technological determinism, this issue can be solved. With the
development of technology such as biometric fingerprint-scanning, face lock
detection can successfully preserve the data information. Surveillance capitalism is
not precisely technological determinism, but its go easier by the help of technology
use. Moreover, recent technology can determine the behaviour, thought but
information technology denied to control over knowledge which is derived from
dispossession by others.
John Naisbitt’s approach was that people could get information by interacting
with each other, and it is the most straightforward process of spreading news. This
approach is related to surveillance capitalism, as it says, the building network of
people enhances the path of information spreading (Korstanje, 2017).
Yes, people have the right to privacy; in this context, people should be aware
of their privacy by circumventing individual awareness. People can make their
information secure by using technology such as security pin, face lock detection as
well as fingerprint scanning.
Activity 4: There are some ethical challenges related to surveillance
capitalism as it is against moral values and some social system's ethical values.
Keeping surveillance over other people can leak their data that should be kept
private.
Working with a group will help to address the ethical challenges adequately.
In order to address challenges of surveillance capitalism, technological help is
essential and through this security of information can possible.
Firm and society need to acquire technological determinism to address ethical
issues by establishing privacy setup, security lock.
The government should make sure the privacy setup through increasing
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electronic surveillance of citizen. By increasing electronic surveillance such as CCTV
camera that will ensure to identify any intruder who is suspected as connected with
unethical activities. This practice can increase the security of public and
governmental activity as well.
Word count – Case study A section: 642
1.2. Case Study B: Guns, Stock Prices, Safety, Liability, and Social
Responsibility
Consumers awareness, consumer rights and responsibilities
Customer awareness is enforcement that makes sure the consumers or the
buyers is getting the appropriate information about the services, goods and
consumer rights. Consumer awareness is a crucial factor within any company as
buyers can make the right decision and choice because of that. Consumers have the
right to safety, right to information and freedom to choose (Iglesias, Markovic &
Rialp, 2019).
Theoretical approaches to customer responsibilities:
Contact view: Its describers the duties of any company or organization
towards its customers. The relation between the company and its consumers is
fundamentally contractual (Soltani, Zareie, Milani & Navimipour, 2018).
Due Care View: Regarding the Due Care View theory, any company has the
moral obligation to protect consumers from various kind of risks that manufactures
can antedate (Hatch, 2018).
Social Costs View: According to the Social Cost View theory, any
organization is responsible for any kind of harms associated with the product (Ashraf
& Bandiera, 2018).
Controversial Advertising Issues:
Internet Advertising: Online advertising is the most approachable and easy
way to influence the most significant number of consumers, but it also has a few
negative impacts. Few organizations have started to use unscrupulous approaches
for advertising which can be immoral, abusive and even illegal (Tian, Zhu, Xia,
Zhuang & Zhang, 2015).
Potentially Harmful Products (PHPs): When any organization or company
conduct any campaign or advertisement for potentially harmful products; that can be
recognized as illegal act for any kind of harm instigated by the products showed in
the advertisement. Even if the company is not charged as legally responsible, the
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reputation of the company can be highly damaged (Lüdicke, Baker, Magnette,
Picavet & Weitkunat, 2016).
Advertising to children: In modern times, there are many kinds of
advertisement process, and it also has a negative impact on the young generation
such as growth rate alcohol and cigarette, eating disorder, obesity and poor nutrition
(Wiseman et al., 2016).
Contact view: Its describers the duties of any company or organization
towards its customers. The relation between the company and its consumers is
fundamentally contractual (Soltani, Zareie, Milani & Navimipour, 2018).
Due Care View: Regarding the Due Care View theory, any company has the
moral obligation to protect consumers from various kind of risks that manufactures
can antedate (Hatch, 2018).
Social Costs View: According to the Social Cost View theory, any
organization is responsible for any kind of harms associated with the product (Ashraf
& Bandiera, 2018).
Workshop Case study
Guns, Stock Prices, Safety, Liability, and Social Responsibility
The sale and production of firearms is an unceasing issue for social
responsibilities. For many years, there have been various methods taken in order to
have control over manufacture, sale and distribution of guns.
Main stakeholders of Smith & Wesson
Smith & Wesson is a gun manufacturing g organization, mainly focused on
projected Massachusetts litigation and regulation to hold gun procedures. These
procedures are accountable for the injuries of crime victims, was distraught know the
way to handle all the possible liability. Tomkins, P.L.C., is a parent company of Smith
& Wesson and also a primary stakeholder of the company. Tomkins has acquired
Smith & Wesson for $112.5 million in 1987. However, the key stakeholders of the
company are employees, directors, owners, government and its agencies, unions,
suppliers and various communities where the organization inducement its source
(Jennings, 2015).
Major ethical issues of Smith & Wesson
Leading competitors of this company are Browning Arms, Ruger and Glock.
Expanding on the foreign market also a challenging factor as the legal and political
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laws prohibiting the use and sale of weapons. Smith & Wesson does not dominate
the pursuing enthusiast market.
Key factors of Smith & Wesson
Smith & Wesson, one of the most popular weapon brands all over the world.
This company manufacture and distributes a full package of weapons for law
enforcement, defence, sporting and hunting. It provides products used by almost all
police agencies and military force from all over the world. The Smith & Wesson
Academy is the longest successively firearms training faculty for the military, security
professional and law enforcement in the United States.
Word count – Case study B section: 686
1.3. Compare and Contrast the 2 Case Studies
In Case study 1, surveillance capitalism is describing by Shoshana Zuboff,
that is a human-created phenomenon. It uses to monitor over people to get data or
information through online or offline basis. Surveillance capitalism is driven by
technology, but it is not a technology. Technological determinism enhances the path
of surveillance over people by evolving technology such as information technology
that provides biometric data. However, there are some ethical issues related to this
topic, such as moral values, social system's ethical values. All these efforts have
undertaken by the judicial bodies, legislative and regulatory. The NRA has
established to have a prohibited presence in the legal debates and public.
On the other hand, it has an ongoing presence in law legislation and its
constitutionality under the Second Amendment of U.S. Constitution on the “right to
keep and bear arms”. In this perspective, personal data should be kept private for a
particular reason. The government should organize privacy policies for the security
purpose of the public. Also, they should keep electronic surveillance over the areas
where intruders can attack for getting personal information about governmental
activities.
Moreover, in business, security enhancement through technology is essential
regarding conserve personal data of employees as well as company stakeholders.
Company and society need privacy setup, in order to protect employees and family
from intruders that can be harmful to both. Case study B represents two subjects.
The first subject is about consumers awareness, consumer rights, responsibilities
and other related factors. The second subject is about Guns, Stock Prices, Safety,
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Liability, Social Responsibility and one of the most popular weapon manufacturing
company, Smith & Wesson. In the first case study, it has been discussed that
customer awareness is a prosecution which makes sure the consumers or the
buyers is receiving the proper information about the services, goods and consumer
rights.
The theoretical approaches for consumers responsibilities are contract view,
due care view and social cost view. Controversial advertising issues such as internet
advertising, Potentially Harmful Products (PHPs) are also connected with consumer
awareness as it has an entirely negative impact on society. The second subject
describes the present market about guns and its stock prices, safety, liability, social
responsibility and a favoured weapon manufacturing company Smith & Wesson.
After comparing the above mentioned two case studies, it can be concluded that
both cases studies are different from each other, and there are no relatable factors
between those two case studies.
Word count – Comparative Analysis section: 348
Total word count for Workshop Case Study Report (i.e. for all sections): 1648
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References
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Drew, R. (2016). Technological Determinism. A Companion To Popular Culture, 165-
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Hatch, M. (2018). Organization theory (4th ed.). Oxford: Oxford University Press.
Iglesias, O., Markovic, S., & Rialp, J. (2019). How does sensory brand experience
influence brand equity? Considering the roles of customer satisfaction,
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Jennings, M. (2015). Business ethics (8th ed., pp. 127-133). United States: Cengage
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Korstanje, M. (2017). Threat mitigation and detection of cyber warfare and terrorism
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Lüdicke, F., Baker, G., Magnette, J., Picavet, P., & Weitkunat, R. (2016). Reduced
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doi: 10.1093/ntr/ntw164
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