3006IBA workshop case study report

Added on -2020-02-24

| 3006IBA| 13 pages| 2313 words| 74 views

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Running head: BUSINESS ETHICS AND CORPORATE GOVERNANCEBusiness Ethics and Corporate GovernanceName of the Student:Name of the University:Author note:
1BUSINESS ETHICS AND CORPORATE GOVERNANCEExecutive summaryIn this report, the two cases will be explained and a comparison will be made out based onthe two cases. The two cases that will be elaborated in this case are the Joe Camel and theWalmart Labor practice. A comparison with both these cases has been linked even at the endof the research.
2BUSINESS ETHICS AND CORPORATE GOVERNANCETable of Contents1.1 Case Study A: Joe Camel.....................................................................................................31.2 Case Study 2: Walmart’s Labor Practices............................................................................51.3 Compare and Contrast..........................................................................................................7References..................................................................................................................................8
3BUSINESS ETHICS AND CORPORATE GOVERNANCE1.1 Case Study A: Joe Camel Joe Camel was formerly an advertising mascot for the Camel cigarettes from the lateyears of 1987 to 1997 and has appeared in most of the advertisements and magazines. Thebrand had a highly successful advertising campaign that begun from the R.J. Reynolds (RJR)on the various billboards, promotional merchandises and many more. The targeting strategywas highly successful that had legal criticisms and challenges as well and the RJR made adefense claim that the age group of the target smokers was from 18-24 years. The advertisingrates of the cigarette have not affected the market share and the preference of the brand thathas other social factors responsible solely in the increased rate of the smoking amongst theyouth. The utility can be considered as the impact of this assessment on the ethical grounds.Pro Joe is something that has an entertainment value in the campaign and makes it asuccessful fuel to the economy. It has also been quite evident that the teen enjoys thesmoking more. A contemporary justice can be seen that is the compensation that is in theform of the funding in the various advertising campaigns (Medeiroset al. 2017). There is aneed for retributive and distributive ways that deals with the greater market shares and mostof them are underage smokers. The retributive can be in principle for those who wereresponsible for those who for the sake of the profit. The practice is also on the legalretribution of the various unwarranted things like the tobacco and unlike the marijuana that isalmost legal and has internal retribution that is unwarranted in doing their own jobs. There isa need for retribution that is warranted against the various corporations that is not through theindividuals and the assignment is punitive that has their compensatory damages in the civilcases. The civil cases are against the various tobacco companies that are warranted (Hartman,DesJardins & MacDonald, 2014). The rights that they are allotted with is that of the childrenthat is not be lured in to the different harmful addictions and that which do not interfere with

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