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In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of tourism industry(Cave and Brown 2012).Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. INTERNET MARKETING 4.2 Pay-Per-Click Advertisement PPCstands forpay-per-click, a model used by advertisers in the internet marketing where they pay a fee every time any of their advertisement is clicked. actually, they are an idea of purchasing visits to you sites rather than doing them manipulatively. Search engine advertising is one of the major and most used forms of PPC. The advertisers are allowed to bid for ad placement in a sponsored links of search engines whenever someone searches any of the input keywords that is relation to their business or the organization. For instance, if the bid is made on the keyword “PPC software,” our ad might show up above all the search results on the Google results page. Eachtimeanadvertisementis clicked,whichsendsavisitorto their website, the payment is done in favor of the search engine as a small fee.WhenPPCworksabsolutely right, the fee becomes trivial, asthe visit is a lot worth more than what they madethepayment. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit. More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) andQuality Score(a value that takes into account your click-throughrate,relevance,andlanding page quality) This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction. The below infographic illustrates how this auction system works.