3112IBA-Workshop Case Analysis Preparation
Added on 2020-02-24
3 Pages915 Words135 Views
3112IBA-WORKSHOP CASE ANALYSIS PREPARATION FORMPlease be aware that this aspect of the assessment task is about PREPARATION for the workshop discussions, late submissions will NOT beaccepted for the workshop submissions.Your submissions should total and not exceed 300 words per case analysis preparation. You will answer the specific questions outlined for each case. The case analysis preparation must be submitted via the course site. No emailed submissions will be marked.Name:.................................Student No:........................Workshop No:.................... Case Study:.....................................Briefly explain what is the case about?(you can use bullet points for this question)The case study is related to how two partners Tony Fernandez and Dato Kamarudin Meranum purchase a failing government Malaysian Airlines (AirAsia) and convert the ailing business to a successful short distance budget airline. Gradually the duo expands their long distance flight and reinvests profits into diversifying across different industries through the Tune Group. The Tune Group is made ups of several businesses includingair travel, a mobile phone network, Tune Hotels, Tune Money and a formula1 Sports Team and Studio which promotes local and international talent (Group, 2017).To further Expand the businesses reach the brand entered into negotiationswith the Caterham and Renault which has recently merged with Nissan andtargeting to enter the India market. The tune groups would play an important role towards the negotiations which would be Caterham, Renault,Nissan expand their operations to Asia and also see The Tune Group set up a new domestic airline for India (Irene, 2014).Both Case studies demonstrate the importance of having strong partnershipties and understanding the consumer markets as well as be able to adapt tocultural influences. This has been the secret behind both case studies ventures success where the partners have in both cases considered the benefit of the brand and not how to over power or be more superior over the other partner.Briefly explain the management The main management issue which has been observed in the two case
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