This report analyzes the business strategies and external environment of Amazon, a well-known ecommerce company. It discusses the impact of macro environment on the organization and its strategies, as well as the internal environment and capabilities of the entity. Various models and tools such as PESTLE analysis, Ansoff Vector Matrix, SWOT analysis, and McKinsey's 7S model are used to assess the external and internal factors affecting Amazon's business. The report also highlights the opportunities and threats faced by the company.