Analyzing Marketing Strategies of McDonald's in Asian Market

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Added on 2022/11/29

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This research analyzes the marketing strategies used by McDonald's in the fast-food restaurant industry in the Asian market. The study focuses on the 4 Ps, marketing mix, and STP strategies and their impact on business performance. The research is based on qualitative data analysis and includes a review of relevant articles. The findings show a positive relationship between marketing strategies and McDonald's. The study provides recommendations for improving marketing strategies and suggests further research opportunities.

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Analyzing Marketing Strategies of McDonald's in Asian Market

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