Etisalat: Purpose, Objectives, Size, Locations, PESTLE Impact, Organizational Chart, Integration, Culture

This document provides information about the purpose, objectives, size, locations, PESTLE impact, organizational chart, integration, and culture of Etisalat, a multinational telecommunications company. It discusses the company's mission, operations objectives, size, and locations. It also explores the impact of PESTLE factors on the organization, provides an organizational chart, explains the integration between different departments, and describes the culture and values of the organization. Additionally, it includes a description of the learning process while conducting this task.

Running head: 3HRC A
3 HRC
[Part A]
Name of the student:
Name of the university:
Author note:

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Table of Contents
1. The purpose and objectives of the organisation......................................................................2
2. Organisation’s size and locations............................................................................................2
3. Impact of PESTLE on the organisation...................................................................................3
4. An organisation chart with its brief description......................................................................4
5. An integration between different departments........................................................................5
6. An explanation of the culture and values of the organisation and how they affect operations
.....................................................................................................................................................6
7. A description of the learning process before and while conducting this task.........................6
References........................................................................................................................................8

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1. The purpose and objectives of the organisation
The purpose of the existence of Etisalat is to serve the people of the global world with its
wide range of products and services like mobile and fixed line telephony, digital television and
internet services. It currently operates largely in the Middle East countries, the Asian countries
and in Central African Republic (Etisalat.ae, 2019).
The purpose as mentioned above is being served in many ways. Hence, the operations
objectives include but not limited to (Etisalat.ae, 2019):
 To reshape the lives of consumers
 To accelerate the economic growth of range of businesses
 To enhance the competitiveness of the countries which the group is a part of
2. Organisation’s size and locations
Emirates Telecommunication Group Company PJSC branded as Etisalat is a
multinational Emirati based provider of telecommunications services. The company currently
has its operations in 15 countries that also include the Middle East, Asia and Africa. According
to the Forbes’s global list of 2017 top telecom companies, Etisalat stands at the 15th position
(Forbes, 2019). Reportedly Etisalat is about to take a giant lip with the adoption of 5G
technology (Gulfnews.com, 2019). The new technology will be one of the key highlights for
Etisalat in addressing to and showcasing the future of mobility and urbanism (Gulfnews.com,
2019).

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Products: Mobile and fixed line telephony, internet services and digital television (Etisalat.ae,
2019)
Customers: This could be divided broadly into two segments like corporate and common
people. In either of cases, customers can be categorised in number of ways like internet users and
fixed line telephony users (Etisalat.ae, 2019).
3. Impact of PESTLE on the organisation
Political
 A new annual
royalties structure in
the Kingdom of Saudi
Arabia will affect the
net profits of Etisalat
in nearing future (The
National, 2019)
 Notably, Etisalat has
28 percent stake in
Saudi Telecom
operator Mobily (The
National, 2019)
Economic
 The introduction of
value added tax
(VAT) from 1st
January 2018 will
have its influence on
Etisalat
(Telecomreview.com,
2019)
 The business in this
region were never
ready to deal with
VAT system
(Telecomreview.com,
2019)
 This will have an
impact on the firms’
Social
 According to various
resources like World
Bank, Statista.com,
CountryMeters.info
and others, the UAE
population exceeds
9.54 million
(Government.ae,
2019)
 Millennials and baby
boomers make up the
larger part of the
population
(Government.ae,
2019)
 Millennials and Baby

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operations,
technology,
accounting practices
and financial
management
(Telecomreview.com,
2019)
Boomers represent the
biggest consumer base
for telecom services
(Government.ae,
2019)
 Hence, there are
growing opportunities
in the UAE market
Technological
 The introduction of
5G technology will
help Etisalat add more
new customers to its
existing consumer
base (Gulfnews.com,
2019)
Environmental
 Etisalat has
considered turning to
Green Energy to
reduce its carbon
footprint (Go-
green.ae, 2019)
Legal
 A five percent value
added tax will affect
the procurement, IT,
human resources and
marketing
(Export.gov, 2019)
Table 1: PESTLE of Etisalat
(Source: created by author)
4. An organisation chart with its brief description

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Figure 1: Organisational Chart of Etisalat
(Source: The Official Board, 2019)
The above figure shows the organisational culture being followed at Etisalat. It looks
evident from the above picture that Etisalat follows a functional structure. Managers in different
tiers sit according to the tasks and responsibilities assigned to them. It means the low-level
management in human resource department will report to the CEO office.
5. An integration between different departments
All departments in the organisational structure of Etisalat is linked with the company’s
board of directors. The CEO will take care of different functions and managers in each functional
department will report to him. For example, different functional domains like finance,
commercial, corporate strategy & bus. devs and human resources will report to the CEO office.

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The CEO will take care of the process or else will convey it to the board of directors in case if it
goes beyond the scope of the CEO. The CEO will place the concerns in respective and relevant
functional departments. These departments are corporate strategy, audit committee, investment
and finance committee and nominations and remuneration committee (The Official Board,
2019).
6. An explanation of the culture and values of the organisation and how they affect
operations
The culture at Etisalat forms a term “PROUD”. This comprises the following mentioned
terms (Etisalat.ae, 2019):
 Proudly Etisalat: Employees are dedicated to deliver their best to attain and maintain a
high customer satisfaction rate.
 Respectful: Employees’ opinions and voices are given the importance.
 Outstanding: Employees have a winning attitude. They are fuelled with courage to go the
extra mile.
 Unique: Workplace is creative and inspiring to employees.
 Delivering: Employees proactively adapt to creative ways to set ambitious goals with
quality.
Organisational values are of core importance to Etisalat. Innovation is one of these values.
Eissa Al Suwaidi and Saleh Al Abdooli have always been positive to latest and emerging
technologies. One of the examples of leadership in these people is their decision to introduce 5G

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technology, which will soon become available to consumers. Employee engagement in creative
sessions and decision-making process is one of the essentials of Etisalat (Etisalat.ae, 2019).
7. A description of the learning process before and while conducting this task
Earlier, I knew little about Etisalat. When I got this task the first thing that came to my
mind was identifying the sources to collect useful data on the company. I had little or less
knowledge of doing a management task. However, this task has helped me learn the way to deal
with such tasks. To do such tasks it is important to gather information from website resources.
These website resources include but not limited to official website of the company, the
government websites and lot more.

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References
Etisalat.ae. (2019). Etisalat UAE | Etisalat Consumer. Retrieved from
https://www.etisalat.ae/en/index.jsp
Export.gov. (2019). United Arab Emirates - Market Challenges | export.gov. Retrieved from
https://www.export.gov/article?id=United-Arab-Emirates-Market-Challenges
Forbes. (2019). Etisalat. Retrieved from
https://www.forbes.com/pictures/591b6ecf31358e03e559255f/etisalat/#7c1c484844bd
Go-green.ae. (2019). Etisalat turns to Green Energy to reduce UAE's carbon footprint. Retrieved
from http://www.go-green.ae/greenstory_view.php?storyid=2499
Government.ae. (2019). Retrieved from https://www.government.ae/en/information-and-
services/social-affairs/preserving-the-emirati-national-identity/population-and-
demographic-mix
Gulfnews.com. (2019). Etisalat is taking a giant leap with new technology. Retrieved from
https://gulfnews.com/technology/etisalat-is-taking-a-giant-leap-with-new-technology-
1.2289390
Telecomreview.com. (2019). Retrieved from
http://www.telecomreview.com/index.php/articles/reports-and-coverage/1998-will-vat-
affect-uae-s-telecom-sector
The National. (2019). Etisalat sees 'insignificant' impact in 2018 from Mobily royalty fees deal.
Retrieved from https://www.thenational.ae/business/technology/etisalat-sees-
insignificant-impact-in-2018-from-mobily-royalty-fees-deal-1.803656

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The Official Board. (2019). Org Chart Etisalat. Retrieved from
https://www.theofficialboard.com/org-chart/etisalat