3M Case Study Analysis

3M CASE STUDY ANALYSIS
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3M case study analysis 2
3M case study analysis
Introduction
In today's world of technology advancement and volatility in a business environment, innovation
is crucial to the success, growth, and development of a firm (Ozkaya et al. 2015,p309).3M is one
of the firms that has benefited and can attest to the significance of having an innovative culture
as it has over the last decades. Therefore this paper will critically analyze the 3M study through
an innovative organizational perspective.
What makes 3M an innovative organization
It is no secret that consumer taste and preference will change from time to time due to the
volatility of the business environment.3M managed to create a focus on their consumers by
studying their various patterns as well as interacting with them from time to time concerning the
various products 3M offered. Moreover, they also picked in the ideas that consumers had in
relations to their need which was prioritized by the firm. This eventually made 3M stay ahead of
the coemption and continued to dominate the market. Moreover, since its establishment 3M is
known to have an innovative culture that propels the generational of ideas and managed
effectively (Yu and Shih 2018).
This has been achieved through the creation of a conducive working environment with effective
communication channels among different departments in the firm regardless of the hierarchy.
This allows the effective generation and collaboration of ideas within the departments which
encourages employee’s innovativeness. Moreover, 3M’s managerial systems do not allow
employee micromanagement which promotes independence to pursue ideas they are passionate
about and will benefit the firm. Through patenting its innovations, the firm has been able to

3M case study analysis 3
prevent other rivals from copying and profiting for a period of time contributing to the
dominance in the market as an innovative leader.
The firm has also focused on picking up innovative ideas by holding innovative competitions and
identifying ideas that have the potential to revolutionize the market. These ideas are put into
reality as fast as possible and into the hands of the consumers. The process of hiring and
recruitment is crucial to the success of a firm. Through the various innovative competition, 3M
has been able to recruit individuals with the right skill set and attitude that will prosper in the
firm’s innovative culture in the long run.
Importance of the commercialization process
The commercialization process is among the best and the fastest way an innovation can impact
the world just from a simple idea. A firm’s idea, service or product is effectively introduced to an
exponential number of audiences across the globe that otherwise would be difficult to reach with
a speed which is hard to replicate with other channels (Witell et al. 2016). firms such as 3M that
are able in commercializing their ideas will get have the satisfaction wide adoption of their ideas
in the market fast and effectively. This is accompanied by a finical reward that is translated intro
profits contributing to the growth and development of the firm while gaining the market share in
the long run.
commercialization process allows organizations to conduct a research on the market in order to
create a brand identity and position in the market. This allows a product to perform well in the
market and dominate over the firm’s rivals. Commercialization also ensures quality product