Gender Differences in Shopping Preferences and Satisfaction

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Executive Summary
 The reason for the research report was to find out the perspective of shopping between
male and female, their preferences for shopping, to identify how the characteristics of
shopping areas impact the customer’s shopping experience and point of satisfaction for
both the genders.
 The research had done for the purpose to understand the buying tools and environment
that motivates customers for shopping and creates satisfactory experiences.
 The methodology used for this research is online survey under quantitative data for
accuracy of calculation and secondary data has been used for place, ages and postal
codes.
 For conducting the quantitative online survey, sample size of hundred consumers in the
shopping outlets of Singapore have been collected randomly.
 Partial correlation method have been used to manipulate the data and found that shopping
facility and characteristics were the only important variables provoking customers to
shop.
 Two tables were made for the variables of shopping facilities and features, out of which it
had been extracted the shopping facility variables were not much correlated to each other,
whereas for the second table, the variables were positively correlated.
Conclusions and Recommendations
The research carried to see the results of the various factors such as the shopping
environment, facilities included in the shopping malls and outlets to offer best services to the
customers, shopping mall features and the behaviour and attitude of the staffs and salesperson
effects the buying behaviour and motivation for the customers both male and female. It also