Evaluating Cirque du Soleil's Innovation Strategy

This assignment requires students to evaluate Cirque du Soleil's innovation and entrepreneurial opportunities, analyzing their key drivers of success using strategy and innovation frameworks. Students must also critically examine whether Cirque du Soleil's success is attributed to the successful application of Blue Ocean strategy. The assessment consists of a 3,000-word case study with references in Harvard style, and accounts for 60% of the overall module grade.

4. Assessment Grading
Your work will be marked in grades rather than percentages. This is considered to deliver the most
accurate and fair outcomes for students. Each assignment that you undertake will be assessed using
the common grading system. Information about the grading system can be found in your Course
Handbook.
The Grade Criteria for Level 6 modules can be found in Appendix 1.
5. Assessment 2 Details
5.1 Task
In order to complete this task, you are required to
read and examine the attached information about
the corporate entertainment company, Cirque du
Soleil, and then answer the following questions:
a) Using appropriate strategy and innovation
frameworks, evaluate the key drivers of
innovation and entrepreneurial opportunities
contributing to the ongoing success of Cirque
du Soleil. (60%)
b) Critically analyse the view that Cirque du
Soleil’s success can be attributed to the
successful application of Blue Ocean strategy.
(40%)
5.2 Case study information
You should examine the given case study material and the following video sources in order to become
familiar with the history, strategies and entrepreneurial activities of Cirque du Soleil.
https://www.youtube.com/watch?v=ZRcN0p0jUqM
https://www.youtube.com/watch?v=FmZWz9V6g_o
(Cirque du Soleil history)
http://www.ft.com/cms/s/0/4191c332-500a-11e0-9ad1-00144feab49a.html#axzz3rsXWqNCZ
(An introduction to Cirque du Soleil’s strategy)
www.blueoceanstrategy.com/
(Blue Ocean Strategy resource bank which also includes information about Cirque du Soleil)
You are expected to undertake your own independent further research about the company.
The word length for this assignment is 3,000 words which excludes your references and any
appendices. This assessment constitutes 60% weighting of the overall assessment for the module.
Harvard referencing system should be used consistently in both citations and the reference list