4. Assessment Grading. Your work will be marked in grad

Added on - 13 Sep 2019

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4. Assessment GradingYour work will be marked in grades rather than percentages. This is considered to deliver the mostaccurate and fair outcomes for students. Each assignment that you undertake will be assessed usingthe common grading system. Information about the grading system can be found in your CourseHandbook.The Grade Criteria for Level 6 modules can be found in Appendix 1.5. Assessment 2 Details5.1 TaskIn order to complete this task, you are required toread and examine the attached information aboutthe corporate entertainment company, Cirque duSoleil, and then answer the following questions:a) Using appropriate strategy and innovationframeworks, evaluate the key drivers ofinnovation and entrepreneurial opportunitiescontributing to the ongoing success of Cirquedu Soleil.(60%)b) Critically analyse the view that Cirque duSoleil’s success can be attributed to thesuccessful application of Blue Ocean strategy.(40%)5.2 Case study informationYou should examine the given case study material and the following video sources in order to becomefamiliar with the history, strategies and entrepreneurial activities of Cirque du Soleil.https://www.youtube.com/watch?v=ZRcN0p0jUqMhttps://www.youtube.com/watch?v=FmZWz9V6g_o(Cirque du Soleil history)http://www.ft.com/cms/s/0/4191c332-500a-11e0-9ad1-00144feab49a.html#axzz3rsXWqNCZ(An introduction to Cirque du Soleil’s strategy)www.blueoceanstrategy.com/(Blue Ocean Strategy resource bank which also includes information about Cirque du Soleil)You are expected to undertake your own independent further research about the company.The word length for this assignment is3,000 wordswhich excludes your references and anyappendices. This assessment constitutes 60% weighting of the overall assessment for the module.Harvard referencing system should be used consistently in both citations and the reference list
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