4. Assessment Grading. Your work will be marked in grad

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Added on 2019-09-13

4. Assessment Grading. Your work will be marked in grad

Added on 2019-09-13

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4. Assessment Grading Your work will be marked in grades rather than percentages. This is considered to deliver the most accurate and fair outcomes for students. Each assignment that you undertake will be assessed using the common grading system. Information about the grading system can be found in your Course Handbook. The Grade Criteria for Level 6 modules can be found in Appendix 1. 5. Assessment 2 Details 5.1 Task In order to complete this task, you are required to read and examine the attached information about the corporate entertainment company, Cirque du Soleil, and then answer the following questions: a) Using appropriate strategy and innovation frameworks, evaluate the key drivers of innovation and entrepreneurial opportunities contributing to the ongoing success of Cirque du Soleil. (60%) b) Critically analyse the view that Cirque du Soleil’s success can be attributed to the successful application of Blue Ocean strategy. (40%) 5.2 Case study information You should examine the given case study material and the following video sources in order to becomefamiliar with the history, strategies and entrepreneurial activities of Cirque du Soleil. https://www.youtube.com/watch?v=ZRcN0p0jUqM https://www.youtube.com/watch?v=FmZWz9V6g_o (Cirque du Soleil history) http://www.ft.com/cms/s/0/4191c332-500a-11e0-9ad1-00144feab49a.html#axzz3rsXWqNCZ (An introduction to Cirque du Soleil’s strategy) www.blueoceanstrategy.com/ (Blue Ocean Strategy resource bank which also includes information about Cirque du Soleil) You are expected to undertake your own independent further research about the company. The word length for this assignment is 3,000 words which excludes your references and any appendices. This assessment constitutes 60% weighting of the overall assessment for the module. Harvard referencing system should be used consistently in both citations and the reference list

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