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Consumer Buying Behavior - Assignment

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Added on  2021-06-17

Consumer Buying Behavior - Assignment

   Added on 2021-06-17

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Running Head: BUSINESS RESEARCH Business Research
Consumer Buying Behavior - Assignment_1
2BUSINESS RESEARCHTable of ContentsResearch topic.............................................................................................................................................3Introduction.................................................................................................................................................3Project objectives....................................................................................................................................3Project Scope...........................................................................................................................................4Literature review.........................................................................................................................................4To identify the meaning and concept of consumer preference: in the context of Bickford’s Australia Pty. Ltd, Australia....................................................................................................................................4To address the factors that influence the consumer preference: in the context of Bickford’s Australia Pty. Ltd, Australia....................................................................................................................................6To recommend the strategy for influencing the consumer preference: in the context of Bickford’s Australia Pty. Ltd, Australia....................................................................................................................7Research problem Justification................................................................................................................8Literature gap and opportunity................................................................................................................9Research Questions/Hypothesis...................................................................................................................9Research methodology............................................................................................................................9Qualitative research.................................................................................................................................9Quantitative research.............................................................................................................................11Research Time plan...................................................................................................................................14Conclusion.................................................................................................................................................15References.................................................................................................................................................16
Consumer Buying Behavior - Assignment_2
3BUSINESS RESEARCHResearch topic A study on consumer preference for a soft drink in Australia: A CASE Of Bickford’s Australia Pty. Ltd, AustraliaIntroductionIn the current business scenario, the living style of people has changed that could directly impact on the sale of the company. Soft drinks could be common need of individuals with different income and lifestyle. People could shift their pattern of consumption caused of income style, taste, and interest. This report discusses the consumer’s buying behavior in the context of soft drink. In the consumer world, soft drink is being an essential part of rural and urban people (Font, et al., 2014). The numbers of soft drink organization increase in Australia due to the higher demand for soft drinks. In the current study, researcher evaluates the consumer preferencefor a soft drink in Australia. The study on the brand preference becomes necessary for the organization caused of enchasing the demand of products and services. The consumers buying decision depends on the Quality, Price, Taste, and Quantity (Meas, et al., 2014). Due to the consumer preference, there are certain soft drink brands available in the marketplace like Sprite, Pepsi-cola, Coca-cola, and Fanta. Project objectivesTo identify the meaning and concept of consumer preference: in the context of Bickford’sAustralia Pty. Ltd, Australia.To address the factors that influence the consumer preference: in the context of Bickford’s Australia Pty. Ltd, Australia.To recommend the strategy for influencing the consumer preference: in the context of Bickford’s Australia Pty. Ltd, Australia.
Consumer Buying Behavior - Assignment_3
4BUSINESS RESEARCHProject ScopeThis research report supports to gain knowledge of readers towards consumer’s preference for soft drinks of Bickford’s Australia Pty. Ltd, Australia. This project would be effective for the food and beverage organization to understand the significance of consumer preference for soft drinks. It could also be effective for Bickford’s to understand strategies for eliminating the challenges and complete the needs of consumers in the least time and cost. Literature reviewTo identify the meaning and concept of consumer preference: in the context of Bickford’s Australia Pty. Ltd, Australia.According to Foxall, (2014)a consumer preference defines how a consumer ranks a set of good and services and prefers one product from different alternatives. This definition supposes that consumers rank products and services by the extent of satisfaction, afforded as well as utility. Consumer preference theory does not limit by the income of consumers, price of goods and services as well as ability of the consumer to purchase the goods and services. In support of this, Spangenberg (2017) evaluated that consumer preference shows that a consumer can select randomly amid the products as well as services. But, the consumer should prefer one set of products and services over others as well as treat all as equally advantageous. Consistency is a concern while the consumer considers more than different alternatives. If a consumer ranks soft drinks ahead of energy drinks and energy drinks ahead of hard drinks then, the consumer must prefer soft drinks ahead of energy drinks. In the view of Claiborne and Sirgy, (2015) consumer preference theory defines that ‘more is better’. The form of monotonicity and preference has a different level of strength. The basic monotonicity demonstrates that a consumer if deciding between two drinks with the same
Consumer Buying Behavior - Assignment_4

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