Event Operations Management Assignment
Added on 2021-04-21
17 Pages3864 Words73 Views
Running head: EVENT AND ENTERTAINMENT OPERATIONSEvent and Entertainment OperationsName of the Student:Name of the University:Author Note:
1EVENT AND ENTERTAINMENT OPERATIONSTable of ContentsIntroduction......................................................................................................................................2A. Discussion of the Critical Success Factor and the influence of the location..............................2B. Development of Event Operations Plan considering the operational issues...............................4C. Critically reflection on the learning journey.............................................................................10Conclusion.....................................................................................................................................12Reference List................................................................................................................................13Bibliography..................................................................................................................................15
2EVENT AND ENTERTAINMENT OPERATIONSIntroductionThe operational events are much helpful for spreading awareness, raising funds forcharity, and promotional activities. Lend me your Ears is organizing a fundraising music eventat National Theatre, London to raise charitable funds for educating orphans staying in theorphanage homes. The focus of the event is to attract the target audiences who are fond ofmusical events and provide them exclusive musical nights and foods. The amount gathered fromthe purchase of tickets would be contributed to the orphanage home for developing bettereducations of the orphans. The operational plan for the events would address the associatedoperational issues. Furthermore, the study would describe the entire experiences obtained duringthe event planning process. The associated challenges would also be discussed in this study. A. Discussion of the Critical Success Factor and the influence of the locationThe event is mainly designed to raise funds for the orphans staying at the orphanagehome. A larger portion of the amount derived from the sold tickets would be contributed to theseorphans. This amount would be used for providing better education to the orphans. This musicevent would include classical and jazz form of music that is targeting the audiences who aremuch fond of such genre. The target audiences selected for this event are from the age group ofabove 25. Their interests in classical and jazz music would be brought to their attention throughsome media channels and promotions. It has been found that the people belong to music field orlike to attend some musical events. Their fondness towards the events may turn out to be one ofthe most effective success factors. The critical success factors of the event are as follows:
3EVENT AND ENTERTAINMENT OPERATIONSThe event is targeting the audiences who are much fond of classical and jazz music. Theaudience would purchase the tickets for the event that would be contributed for thecharity purposes. The remarkable experience of the audience would attract more people.Hence, the arrangements should be based on the preferred ambience for the targetaudience. The selective music collections, exclusive musical instruments, soothingambience, delicious foods, and the professional jazz and classical singers. Thesespecifications are required to create the greater impact on audiences’ minds. The type of event is music event, especially organized for the music lovers. The jazz andclassical music are much soothing and preferred by the audiences. Therefore, this musicevent is appropriate for gathering maximum number of people. People seek some mindfreshening entertainment to escape the turmoil of the daily hectic schedule. This event isthus targeting the individuals who can visit the place and find some peace of mind.Therefore, this event is expected to be a successful one. The event would be organized inweekends. Hence, the audiences would be available to visit the place. The event wouldbe continuing for every Saturday and Sunday in next one month. Audiences can visit theevent during weekends. Another success factor of this event is the most convenient location. The NationalTheatre is based on the South Bank of Thames (Nationaltheatre.org.uk 2018). The placeis most convenient for the audiences. The frequent shows playing in the location attractspeople in a larger amount. The availability of transport and the area are quite convenientfor the visitors. Moreover, the digital contents inside the theatre are quite attractive to thepeople. The ambience, larger space, and the accessibility of the facilities have made thelocation perfect for organizing this event. In fact, it is expected that the people would
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