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Hospitality Management: Selling Features vs Selling Benefits, Sales Techniques, Hotel Catering, Meeting Room Setup, Cheyenne Mountain Resort, Standardized Contracts, Social Media Presence

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Added on  2019-10-18

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This article covers topics related to Hospitality Management such as Selling Features vs Selling Benefits, Sales Techniques, Hotel Catering, Meeting Room Setup, Cheyenne Mountain Resort, Standardized Contracts, Social Media Presence

Hospitality Management: Selling Features vs Selling Benefits, Sales Techniques, Hotel Catering, Meeting Room Setup, Cheyenne Mountain Resort, Standardized Contracts, Social Media Presence

   Added on 2019-10-18

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HOSPITALITY MANAGEMENT[Document subtitle]
Hospitality Management: Selling Features vs Selling Benefits, Sales Techniques, Hotel Catering, Meeting Room Setup, Cheyenne Mountain Resort, Standardized Contracts, Social Media Presence_1
1Answer 1: The selling features demonstrate the elements of the products by assuming that the customers will like the product to a great extent. For example, the widgets have the potzeebies ofthe dual plug. Further, the customers get confused and are not able to understand that why a specific feature is useful to them. Whereas selling benefits helps in describing the feature of the product and it improves the situation for the customers. For example, the widgets are produced locally, and the customer can be assured of the quick and the immediate delivery of the product (Atmaz, A., & Basak, S. 2017). Therefore, selling features is ineffective because the customers are confused about the product, and they are not able to make the purchase decision. Selling benefits and the features are effective as it helps the customers to understand that how they will be benefited from the particular product and prioritize their needs accordingly about the product.Answer 2: The conversation between the customer and the sales person clearly states that the sales person has used the move-on step in order to barrel the obstacles and the objections. Further, the sales person have effectively used the move-on step in order to sell the services and convince the customers to avail the services of the resort. While using the move-on step, the sales person effectively and efficiently handled the situation and gave an effective reply to the customer and assured him/her that they are taking the reviews very seriously and making efforts to change the negative points to the positive ones in order to attract more customers and develop a great brand image. Therefore, it has been observed that the sales person has improved the skillsand the capabilities to a great extent because of the training.Answer 3: It has been observed that the hotels have a benefit over distinct kind of caterers as they can barrel various kinds of events at the same time. Hotels are good at offering services. Further, the hotels mainly believe in the maximization of the profitability due to the division of the sleeping rooms, and they are focused to maximize the sales through this division only
Hospitality Management: Selling Features vs Selling Benefits, Sales Techniques, Hotel Catering, Meeting Room Setup, Cheyenne Mountain Resort, Standardized Contracts, Social Media Presence_2

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