This presentation provides an overview of international marketing with a focus on Amazon. It covers the scope and key concepts of international marketing, rationale for organizations to market internationally, market entry strategies, the global vs local debate, international marketing mix, and a comparison of home and international orientation. The presentation concludes with the importance of international marketing for expanding business in the global market.

Discover international marketing concepts, strategies, and the global vs local debate with a focus on Amazon.

International Marketing: Amazon

This document provides an overview of international marketing, including the scope and key concepts. It discusses the rationale for organizations to market internationally and describes the various routes to market they can adopt. It also evaluates the key criteria and selection process for entering international markets and explains different market entry strategies with examples. Additionally, it presents the key arguments in the global vs local debate and investigates how product, pricing, promotional, and distribution approaches differ in international contexts. Finally, it explains and analyzes various international marketing approaches that organizations can adopt.

International Marketing: Scope, Concepts, and Strategies

This presentation on International Marketing with emphasising Marriott International explains about its scope, key concepts, reasons for dealing globally by the company, routes to enter a market, selection criteria for choosing new markets, market entry strategies, global vs local debate, 4 Ps vs Distributional approach, and various approaches in global and local market.

International Marketing: Scope, Reasons, Routes, Strategies, Approaches

INTERNATIONAL MARKETING TABLE OF CONTENTS INTRODUCTION 1 LO 1 1 P1 Scope and key concept of international marketing1 P2 Various routes to enter into a international market2 LO 2 4 P3 Criteria for selection while considering which international market to enter 4 P4 Different marketentrystrategieswiththeir risksand disadvantages 5 LO 3 6 P5 Give an overview of how global market is differed from local market.6 P6 explain how marketing mix on global context is differed from local marketing mix.7

Leadership Management

Professional Development

Economics

International Market Entry Strategy

This document provides an overview of the scope and concepts of international marketing, focusing on Amazon as a case study. It covers topics such as export, import, joint ventures, and various routes to market. The document also discusses the selection process for entering international markets and different market entry strategies, along with their merits and demerits. Additionally, it explores the global vs local debate and how product, pricing, promotional, and distribution approaches differ in international contexts.

Data Science and Big Data

Higher Education

Scope and Concepts of International Marketing

This report discusses the scope, concepts, and strategies of international marketing for Marriott, a top hotel brand in the UK. It covers the rationale for entering international markets, routes to market, market selection criteria, and market entry strategies. It also presents an overview of the global vs local debate and how pricing, product, distribution, and promotional approaches differ in various international contexts.

Hartpury University and Hartpury College

Languages and Culture

International Marketing: Scope, Concepts, and Strategies for Marriott

This document discusses the scope and key concepts of international marketing, the rationale for an organisation to market internationally, and the various routes to market they can adopt. It also evaluates the opportunities and challenges in international marketing for Hotel Hilton.

International Marketing: Amazon

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