Brand Management: Implications, Tactics, and Techniques

Brand
management
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Table of content
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Explain the implication of branding is determined as a tool related to marketing and why
and how it has emerged in business practice..........................................................................3
P2 Assess the factor of successful tactics connected to brand for maintaining brand equity.5
M1 Assess how brands are maintain over time aby using application of appropriate theories,
models and concepts...............................................................................................................6
M2 Apply proper examples in organisational context...........................................................7
TASK 2............................................................................................................................................7
P3 Assess various techniques of portfolio administration, brand hierarchy and brand equity
management............................................................................................................................7
M3 Critically assess portfolio management, brand hierarchies & brand equity by accept
proper theories as well as models...........................................................................................9
TASK 3..........................................................................................................................................10
P4 Brands are hold collaboratively and in partnership.........................................................10
M4 critically analyse various techniques adopted to leverage and extend brands...............10
TASK 4..........................................................................................................................................11
P5 Evaluate various tools for handling brand value using specific organisational examples.11
M5 critically assess application of techniques for handling brand value by using particular
organisational examples.......................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13
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INTRODUCTION
Brand administration is determined as practices that are used by company for management.
The different kind of tools adopted by organisation for managing brand and also attract ample of
user. In assistance of this, it is significant to sustain loyal user for a longer time period. This
report is based on organisation named as LIDL GB store. It is determined as a grocery as well as
supermarket which operate their business in different country for satisfying its customer. This
company was founded in the year of 1973 by Josef Schwarz. They emphasize on offering
products and services in different part of world. This report includes importance of branding that
is determined as a tool related to marketing. The primary elements to manage strategies and
tactics for prospering brand that help in managing brand equity in proper way. In this report,
there are different strategies adopted for portfolio management, brand equity management as
well as assess brand hierarchy. It includes analysis of how brand managed collaboratively in both
local as well as global level. In assistance of these, there different kinds of technique which is
adapted for assessing worth related to brand that is going to be discussed in this report (Brodie
and Benson-Rea, 2016).
MAIN BODY
TASK 1
P1 Explain the implication of branding is determined as a tool related to marketing and why and
how it has emerged in business practice.
Brand is strategy or action that is taken by company in order to promote products and
services that is connected to brand. It is significant for chosen organisation to perform proper
practices which is related to branding during the period of time. Branding is very important in
marketing that help in attracting ample of user in context of organisation that increases sales of
company. LIDL GB store emphasis on increasing brand image or reputation by providing
effective quality of products and services to its user and also fulfils their requirement. In addition
to this, branding is considered as a significant strategy and tactics of organisation which is
important for increasing sales in upcoming time period. The importance of branding is connected
to marketing as a tool which is given below:
The brand offer competitive edge brand is important because it aids assistance to
organisation in accomplishing competitive advantage over rival firms in the market. By adopting
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good brand image or reputation, the chosen organisation is able to accomplish competitive
advantage over rivalries in the market and also it is adopted in implementing various practices
within business organisation. There are different kinds of tool which is used within business
organisation that is considered for executing or promote task of organisation during the period of
time. Brand is important practices that increasing market share related to organisation (Brown,
2016).
Attract customer brand is significant for attracting ample of user in context of company.
The brand image and goodwill that is connected to company is able to attract ample of user and
also increase sales of company. Thus, the brand image is considered as an important as it attracts
different kind of customers with aim of enhancing goodwill. Therefore, it is necessary to have a
strong brand which is important for increasing favourable impact on brand among customer.
Increase profitability it is necessary to increase profit of business organisation in order to
conduct different task in proper way. It is significant for company is to increase good brand
image or reputation for increasing profit margin. In addition to this, brand is considered as a
significant part of organisation as it helps in enhancing practices related to marketing of
organisation. It is important that branding help in generating organisation value which is
significant for properly execute practices within business organisation. Branding is important
because it is determined as a marketing tool that enforces direct impact on increasing profit
margin and sales of organisation and also the focus is on enhances practices that is connected to
company.
Enhance customer loyalty by adopting superior brand within business organisation; they
are able to enhance satisfaction level or fulfilling need of user during the period of time.
Branding is important technique of marketing as it is significant for increasing trust of user for
increasing brand image. It is significant for LIDL GB store to assess proper practices that is
connected to branding with aim of accomplishing goal and objective in pre-decided period of
time. Thus, it is important to increase loyalty or trust level of user for enhancing base and
increase positive brand image of company in front of customer in the market. In assistance of
this, branding is considered as a important part of company as it help in increasing practices that
is connected to branding for attracting ample of customer in context of organisation which
enforces direct impact on functions and element of company and it is important for chosen
organisation to determine proper activity in order to conduct successful branding. In addition to
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