Planning for Growth: Key Considerations and Opportunities

This document discusses the key considerations for evaluating growth opportunities and explores the potential sources of funding available to businesses. It also provides an analysis of different growth strategies and their benefits and drawbacks. The document focuses on the case of Don't Look Further Catering Services and includes frameworks such as PESTLE analysis, Porter's Generic Strategy, BCG Matrix, and GE Matrix.

UNIT 42
PLANNING FOR
GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Analyse key considerations for evaluating growth opportunities..........................................1
P2 Evaluate opportunities for growth applying ansoff's growth vector matrix..........................5
M1: Options for growth.............................................................................................................6
D1: Critically evaluate specific options and pathways for growth.............................................6
TASK 2............................................................................................................................................6
P3 Assess potential sources of funding available to businesses with drawbacks and benefits...6
M2: Justification.........................................................................................................................9
D2: Critical evaluation................................................................................................................9
TASK 3............................................................................................................................................9
P4 & D3: Design business plan for growth that indicates financial information and strategic
objectives....................................................................................................................................9
TASK 4..........................................................................................................................................13
P5 Assess exit or succession options for small business with benefits and drawbacks............13
M4 Analyse the exit option for small business and contrast the options and make suitable
recommendations......................................................................................................................15
D4 Critically evaluate the exit option for small businesses and provide suitable
recommendations to support implementation...........................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Planning for growth is termed as a strategic tool which is used by an organisation for
attaining objectives. It assist in inhaling options related to growth in an efficient manner.
Growth planning within is essential because it made the business expansion easier. It is highly
essential for an organisation for getting profitable results within specified period of time so that
firm also gain competitive advantage in their long term survival (Meck, 2020). Planning for
growth includes several activities that align with business to capture several options for higher
growth. This project report is useful to acknowledge various terms of growth planning in relation
to Don't look further catering services that is engaged in highly specialised catering services in
Lincolnshire. This firm also offers event planning services, gourmet dinner parties for sports
club like golf and cricket clubs where they fulfil clients requirements to plan party details.
Margaret millions owns Don't look further catering services where she buys food products from
high quality suppliers due to this they rated high price while selling to customers. This firm have
an effective market image that helps in capture the high opportunities in a small period of time.
For this it includes several various models, applications and business plan so that objectives are
to be attained on time and face complexities of market effectively.
TASK 1
P1 Analyse key considerations for evaluating growth opportunities
At the time of growth planning Margaret Millions focus on analysing the several key
terms so that high level of growth opportunities are to be captured that are presented below:
PESTLE analysis
In this firm must includes external environment factors that would present opportunities
for growth to company. For this pestle is to be included:
Political Factor- It defines as a factor which is related to government rules and
regulations due to which company stability situation is reflected (Baran, 2019). In terms of Don't
look further catering services, current political condition is not in favour due to Brexit. It is
officially implemented because a political uncertainty that is negotiations with European Union
is increased. It imposes threat for company because this uncertainty might refrain the long term
growth.
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Economic Factors- It reflects economic environment of country that directly impact the
operation of company. In UK, economy is slowdown that lead to high inflation that will impact
value of pound that create challenge for firm to operate and negotiate with suppliers (Xu and Li,
2019). Therefore it is a threat for business as they create issue of hardships in selling goods at
premium price.
Social Factors- It involves preferences, social culture, fashion etc. that impact company
and their offerings. In terms of Don't look further catering service, current consumers in UK
market have started to fall towards healthier, organic products that are also affordable to them. It
contains opportunity for company in developing products that satisfy consumers demands.
Technological Factor- In the world technological advancements is taken into
consideration that is also essential for company to focus. In Don't look further catering services
several advancements like robotics, automation in ordering foods are present which reflects
growth opportunity and useful in manufacturing and distributing process.
Legal Factors- It is necessary for Don't look further catering service to focus on
legislation (Mobin and Hijawi, 2020). For Food and event parties servives there are several laws
which is essential in UK to follow like Equality Act 2010, where company ensure that every
worker get equal pay according to capabilities. As this legislation present an opportunity for
company in enhancing image and operations.
Environmental Factors- This factor directly impact company production and
distribution process. In UK there are several rules which are imposed by government in relation
to environment protection. It creates opportunity to concerned company in this they ensure that
products are environment friendly.
Hence, it is analysed that above all factors are essential for company for determining
growth opportunities in effective manner. In relation with this there are several other framework
that shows reflection on this opportunities and threats that are discussed above in pestle analysis.
This framework is based on porters five forces model that helps in presenting the way an
organisation adopts to market their products and services for gaining competitive advantage so
that firm will sustain for a longer period of time. Hence, this framework is elaborated below in
context of Don’t look further catering services:
Porters Generic strategy
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This model is very useful as it reflects how a business firm must provide their offerings
within market to enhance profits and gaining competitive advantage in an effective manner. This
model is presented below in relation to Don't look further catering services (Sparkman, 2018).
 Cost Leadership- It refer to an effective strategy for business enterprise. In this firm
would compete to other company in business industry on the basis of price to become a
low cost producer in market. It is an appropriate for business to gain the position in
market within country. However, it offers the advantage to firm in relation to the fact that
once a business enterprise start to lower their price range than competitive edge within
marketplace is might be lost.
 Differentiation- In this aspect, company focus on producing new and distinct products
for creating demand in marketplace due to it unique and exclusivity. In this manager of
company analyse several factors that are valued by customers (Blázquez-Salom and et.
al., 2019). It also offers advantage to company because they offer their goods at high
price because of exclusivity. To gain higher values firm need to indulge in market
analysis timely to effectively examine the demands related to differentiated products.
 Focus- It is a strategy in which organisation focus on competitiveness in industry and
focus on choosing one specific market on which strategies are to be developed. It is
bifurcated into two aspects that are:
Cost Focus- In this strategy company takes advantage to target the segmented market through
cost.
Differentiation Focus- In this differentiation is selected towards target market of a business firm
within business industry.
By analysing above strategies, Don't look further catering services must adopts the cost
leadership strategy that helps business to engage new customers in a small period of time. It
could be done by reducing price of offerings and attracting new people by proper marketing and
advertising. To maintain sustainability within marketplace don’t look further catering services
focus on another framework that is BCG matrix to examine their products capabilities and value
within marketplace. This framework is to be elaborated below:
BCG Matrix
It refers to that matrix which reflects the mixture of all product portfolio that is used as
strategic intent (Mai and Smith, 2018). This helps an organisation to attain objectives
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prominently and also managing all offerings in such a manner that fuller capabilities is to be
used. In case of Don't look further catering services it is presented below:
Dogs- In this product with low market share are involved. For developing market share it
is prominent to use highly innovative promotion but firm do not focus on advertise their dog
products (Syssner and Meijer, 2020). For instance- In terms of Dont look further catering
services their gourmet dinner services for clubs are included in this category.
Cash Cows- It is useful for business to gain profits and higher business insights so it is
beneficial to invest in this category. For instance- Event planning service of Don't look further
catering services is fall under this category where they fulfil clients demands effectively.
Star- This category products contains huge cash so that overall market segment is
enhanced. Don't look further catering services supply lunch meals in supermarket is reflected
under star category where they earn high profits and revenues.
Question Mark- It includes those product portfolio which started to loose market share.
In this future investment is needed to bridge the gap effectively. In terms of Don't look further
catering services their high rated truly occasion services are fall under this because of premium
price.
By analysing BCG Matrix Company need to focus on calculating the investment and
harvesting of the products and for this they need to applied GE matrix that can be elaborated
below:
GE matrix
It refers to that matrix which includes nine cell grid matrix for calculating effectiveness
within industry (Friedmann, 2020). For Don't look further catering services this matrix is
prominent in order to grow effectiveness so that strategies are placed in significant manner. For
concerned company this matrix is shown below:
Invest/ grow- It is more prominent for business because it includes more opportunities
within marketplace to grow (Pettit and et. al 2018). In terms of respected company, they focused
on enhancing their event planning services so that they receive more order of customers because
in this they fulfilled their demands and grab high market position.
Hold/ selective- This cell is related with question mark category that are having low
market share but contains high opportunities for growth. In this Don't look further catering
services focus on innovating their question mark offerings for developing market and profits.
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Divest/ harvest- It includes industry unattractiveness and business performance where
company dog category offerings are included. In this concerned company stop involving dog
category services harvest their amount for further growth deals.
P2 Evaluate opportunities for growth applying ansoff's growth vector matrix
Several growth opportunities are analyse from above analysis that helps in developing
strategies effectively. To evaluate growth strategy effectively Ansoff matrix is taken into
consideration that are to be shown below:
 Market penetration- In this strategy company introduce existing product in existing
market to develop market share (Gualini, 2018). It could be done through reducing price
for attracting new customers. In this another aspect that is effective for company to
developing market share is focusing on enhancing distribution and promotional methods.
 Product development- In this strategy organisation develop new offering for attracting
customers of market. In this Don't look further catering services indulge in doing market
researches and expansion of product range (ul Hussnain and et. al., 2020). Firm could
involve in this category to investing in R&D activities so that successful outcome is
generated. Another way related to this strategy is strategic partnership in this firm must
formulated by other of same sector that will enhance profits and gaining access of
distribution channels.
 Diversification- This strategy is highly risky for an concerned company. In this company
needs new offerings to enter into new market (Li and et. al., 2019). In case of company if
they could adopt this strategy then they need more investment in several activities like
r&d, market research etc. that is quite complex for concerned firm.
 Market Development- In this strategy company sell their existing products in new
marketplace. In terms of concerned company they would expand their market outside UK
where it does not have commercial presence. It helps in gaining competitive advantage
within marketplace. Further it also includes dependent factor in which customer of that
market offered profitable results (Tomaney Krawchenko and McDonald, 2019). It could
be attained by emphasising on different segment intro home and foreign market.
By above all strategies Don't look further catering services implement product
development strategy that helps business enterprise to expand its growth and profits. It also helps
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in attracting more new customers that are useful for long term sustainability of business
enterprise.
M1: Options for growth
There are several options which are available for concerned company to growth. In this
they adopts the use of pestle, porter generic, BCG, GE matrix to examine competitive advantage,
innovation and best strategy that are applied by business enterprise. This helps in attaining high
sustainability goals and also helps in gaining competitive advantage.
D1: Critically evaluate specific options and pathways for growth
It is critically evaluated that there are several pathways for growth that are available for
company. Using ansoff matrix and pestle analysis manager identified the area of opportunities so
that best strategies are to be reflected. In this BCG, GE matrix helps company to develop the best
strategy so that high profitable results are enjoyed. In this firm adopts product development
strategy to attract more customers and gaining high sustainable profits. Using this growth
opportunities determinants company includes more cost and time that impact financial resources
of the business enterprise because more funds are involves in analysing growth opportunities
within market. For this firm need to hire an expert so that they get profitable results in market
and enjoy more growth opportunities for longer period of time. Focusing on this determinant
helps in gaining competitive edge in business industry.
TASK 2
P3 Assess potential sources of funding available to businesses with drawbacks and benefits
Payback period and net present value calculations
Payback period
Year Cash inflow in £ (000) Cumulative cash inflow
(000)
1 28 28
2 32 60
3 35 95
4 55 150
5 78 228
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Formula of payback period: = Base year + primary outlay - collective cash inflow of base year /
future year cash inflow
3 + 100000 – 95000 / 55000 = 3.09 year
NPV
NPV = [Cn/(1+r)^n], where n={0-N}
Net present value: current value of money inflow of software project – current value of
original outlay cost of software: 159296 – 100000 = 59296
Sources of finance
A business is an activity that manufacture and distribute products and services to
consumers for generating profits. An organisation needs money for smooth functioning of
activities and operations for this they need capital so that firm look forward to new ways to
generate more revenues (Gallent and Tewdwr-Jones, 2018) It includes two types of sources
which are internal and external:
Internal and external source
Internal source of funds refers to that types of funds which are collected within business
enterprise like sales, collection of debtors etc. on the other hand external source of funds are
those in which an organisation collect funds from outside business enterprise. In terms of Don't
look further, firm focus on external sources and select the best alternative that are evaluated
below:
Bank loan- In this money is to be borrowed from a bank by an organisation or an individual
person. In this organisation can pay off bank loan with interest on a pre decided agreed period of
time (Sarin, 2019). It includes some benefits and disadvantage that are shown below:
 Benefits- Interest on Bank loan is tax deductible which is valuable for business
enterprise for easy planning the payment. In this an organisation have no obligation after
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the whole interest is paid. It is also beneficial for company because it is one of a secured
type of loan.
 Drawbacks- For business enterprise is to difficult to pay high interest to complete the
needs of business enterprise. It is also very time consuming where lots of paperwork are
needed.
Crowdfunding- It refers to a small amount of capital that is used by a number of business
enterprise to finance for growth. Crowdfunding helps in developing vast network of people using
social media and crowdfunding websites to bring investors and business firm together.
 Benefits- Crowdfunding contains benefits for an organisation if they marketed their idea
effectively, due to this high quantity funds are to be arranged in appropriate manner.
 Drawbacks- It also contains some drawback as it is highly risky because in this there is a
issue of leaking idea and proposal. It also contains more time in collecting funds.
Peer to peer lending- It refers to that source of fund which enables an individual person or an
organisation to obtain loans directly from other person by cutting down financial institution as a
middleman (Kalman and Létourneau,2020). It is useful for business to connect directly with
investors where terms and conditions are set already to transactions.
 Benefits- Peer to peer lending is beneficial for company because in this organisation get
the loan conveniently and quickly. It is very flexible in nature that does not contain more
paper work and allow borrower to get loan in shorter period of time.
 Drawbacks- Peer to peer lending contain credit risk due to this they are not allow to
obtain a conventional loan from bank. In this government also not provide any type of
protection in terms of default borrowers.
Angel and Venture finance- In this an angel investor offers a large funds of their own money to
new start up business and in return investor get equity or convertible debt. In terms of concerned
business enterprise if they adopts this source of fund than they get the funds very easily but in
this manager evaluate pros and cons that are presented below:
 Benefits- Angel investor is beneficial for business enterprise because it does not contain
more time and money in arranging funds for growth.
 Drawbacks- It contain some drawback because in this more risk is involved and in this
firm invest more time to find suitable angel investor.
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M2: Justification
Don’t look further catering services focus on product development in their catering related
services for this they need more funds. At this time manager of company analyse the various
sources of collecting and examine that bank loan is the best source. Hence, it is evaluated that
Don't look further catering services adopts the use of bank loan as a source of fund for
distribution and production of new product and within marketplace. It is secured as compare to
other type of sources. It is effective for company because they pay the interest on time as they
have appropriate earnings.
D2: Critical evaluation
From above analysis it is critical evaluated that from the number of sources of funds,
bank loan is best source of finance to don’t look further catering services. It is the best decision
that a manager of an organisation can taken place. But at the same time bank loan have some
disadvantage that they pay high interest over it which is quite difficult for the firm to pay. Firm
can pay the interest on bank loan effectively because it is fixed in nature so that they collect and
arrange funds prominently which does not impact overall, operations.
TASK 3
P4 & D3: Design business plan for growth that indicates financial information and strategic
objectives
Company overview- Don't look further catering services is a prominent business that
specialised in catering business within Lincolnshire. This catering business is owned by
Margaret Millions where she also involves several other services like event planning, gourmet
dinner parties for sports club, working with supermarket to supply lunch meal.
Vision- The vision of company is to become a prominent catering company within
country by offering quality food products and services to customers for retaining them to a
longer period of time.
Mission- The mission of Don't look further catering service is to offer high quality
products and services to customers by effectively analysing customers needs and requirements.
Strategic objectives- In this Don't look further catering services planning to achieve 20%
profits within coming year. For this they try to focus on marketing their products and services in
an effective manner to manage and transparency in an organisation and also managing operations
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and activities of business. It is highly expected by shareholders for this they arrange funds by
bank loan so that profits are to be attained appropriately and effectively.
To identified the opportunities for growth company can adopts the use of Ansoff
matrix and in this they select the product development strategy because it helps in attracting
more new customers (Yates and Bradshaw, 2018). Product development helps in maintaining the
high brand position within marketplace. It also helps in gaining competitive advantage for a
longer period of time. By implementation this strategy stakeholders expectations are to be
fulfilled effectively to get the high returns.
In this values and ethics are play an essential role where the company mainly emphasis
on CSR policies where they provide the welfare to employees by offering equal pay so that high
productive results are to be enjoyed. Ethics are very essential part for growth as it helps in
gaining high market position.
STP: It is a model that is used by a business to enhance market productiveness and it is as
briefly explained below as:
Segmentation: It is an aspect under which catering service produced ensure to divide
group of people on the basis of its likeliness. In this demand and requirement of marketplace is
recognised that is also be incur with expenses.
Targeting: It is a strategy that is more significant under which catering service provider
offer various services as per congregation of religious. In this different menu is offered in order
to satisfy need and demand of customers that process prohibitive values (Thornley, 2018).
Positioning: In this service provider ensure to advance quality services under which
strong competitive advancement is processed in better manner.
Financial plan
Income statement:
INCOME STATEMENT
2014-06 2015-06 2016-06
Revenue 59893 62102 65512
Cost of revenue 41424 43045 45525
Gross profit 18469 19057 19987
Operating expenses
Sales, General and administrative 11340 11855 12850
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Other operating expenses 3049 3040 3359
Total operating expenses 14389 14895 16209
Operating income 4080 4162 3778
Interest Expense 346 315 308
Other income (expense) -1190 -403 -2432
Income before income taxes 2544 3444 1038
Provision for income taxes 939 1004 631
Net income from continuing operations 1605 2440 407
Net income from discontinuing ops 1084
Other
Net income 2689 2440 407
Net income available to common shareholders 2689 2440 407
Earnings per share
Basic 1.19 1.08 0.18
Diluted 1.19 1.08 0.18
Weighted average shares outstanding
Basic 2252 2258 2246
Diluted 2257 2262 2246
EBITDA 3972 4811 2461
Cash flow statement:
Cash Flow Statement
Particulars 3re year
Initial investments 9800 12560 18000
Borrowings 10500 6200 9500
Retained earnings 5500 8500 10000
TOTAL 25800 27260 37500
MARKET OUTLAY
Promotional expense 8800 8000 13500
Distribution expense 4000 7400 9500
Publicity 5500 12500 8500
TOTAL 18300 27900 31500
1st year 2nd year
Balance sheet:
2014-06 2015-06 2016-06
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Assets
Current assets
Cash and cash equivalents 2067 711 611
Receivables 1584 1463 1628
Inventories 5336 5497 6260
Prepaid expenses 806 835
Other current assets 324 616 350
Total current assets 9311 9093 9684
Non-current assets
Property, plant and equipment
Land 2535 2608 2552
Fixtures and equipment 11368 12124 12860
Other properties 2115 2386 2678
Property and equipment, at cost 16018 17118 18090
Accumulated Depreciation -6066 -6913 -8478
Property, plant and equipment, net 9952 10205 9612
Equity and other investments 540 562 605
Goodwill 14510 14708 14448
Intangible assets 4446 4601 4625
Deferred income taxes 441 558 1042
Other long-term assets 527 675 767
Total non-current assets 30416 31309 31099
Total assets 39727 40402 40783
Liabilities and stockholders' equity
Liabilities
Current liabilities
Short-term debt 745 1913 1632
Accounts payable 5417 5761 6491
Deferred income taxes 269 64 29
Other current liabilities 1798 1988 2272
Total current liabilities 8229 9726 10424
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Non-current liabilities
Long-term debt 4320 4615 5671
Pensions and other benefits 175 169 180
Other long-term liabilities 1016 1111 1559
Total non-current liabilities 5511 5895 7410
Total liabilities 13740 15621 17834
Stockholders' equity
Common stock 22678 21844 21909
Other Equity 353 151 166
Retained earnings 2901 2742 874
Accumulated other comprehensive income 55 44
Total stockholders' equity 25987 24781 22949
Total liabilities and stockholders' equity 39727 40402 40783
TASK 4
P5 Assess exit or succession options for small business with benefits and drawbacks
Exit options:
This option is useful for an organisation in various situations by which they want to give
up and also tends to lose their business activities and operations. In regard of this, they also hand
over the suitable authorities and power of other organisations. As this option is quite effective for
the owner of company as it leads to offer exit option if company face loss. In terms of this, it an
organisation face loss for so long then exit option is recommended to them. In relation with this,
its other suitable options are discussed as:
Winding up: This process is helpful in regard of settlement of an organisation and due to
this, the owner of business need to sold its assets of an organisation and need to dispense all the
funds among the stakeholders and shareholders of company. In regard of Don't Look Further
catering services, if an organisation does not tends to achieve success in their further working
then winding up is the option that can be opted by them. Benefits: In regard of this, the suitable purchase of company tends to get terminate for
the approximate date to wind up an organisation and for this, if company suffer from the
legal activities for the winding up process then it will get stop. In relation with this, the
13

owner of company tends to get free from all the prominent debts as because of this,
company does not face failure. Drawbacks: In relation with this, the business owner also loses its control from the
prominent assets of company and also consider the suitable winding up procedure. In
regard of this, for the winding up organisation also tends to lose its skilled and talented
workforce and subordinates.
Selling in open market: This process is prominent in terms of selling the services and
commodities within the open market and for this, company also need to bought suitable products
from the outsiders of an organisation. In terms of this, the opted method is quite effective in
order to undertake the prominent business operations that leads to remain same but the owner
gets change. Benefits: It is useful as it does not tends to harm the overall reputation of an organisation
and due to this, the businessman who are conscious regarding their image need to take
care of their business that does not tends to impact the operational activities of an
organisation. Drawbacks: In terms of this, the business owner also tends to lose its skilled workforce
and prominent power that leads to impact the level of motivation, beliefs and morale of
workforce.
Succession options:
These options are offered by company in order to provide suitable growth for suitable
running and effective operations of company which is useful in motivating for the effective
running of company. In regard of this, some of the options are mentioned as:
Mergers and acquisition: It represent that one company undertake shares of company in
terms of merging with them acquire suitable assets collectively of the several areas of company.
For this, it also tends to consider absorption of the target of company by the person. Benefits: The suitable profit tends to enable prominent research and development and
also tends to support struggling firm that is advantageous for the new management.
 Drawbacks: It tends to undertake the market share to develop suitable monopoly and
effective prices as company need to experience regarding the economies of scale that is
quite hard to coordinate and communicate.
14

Integration: It is beneficial for company as it tends to arise when two or more
organisations tends to compete within the same industry at the same stage regarding the
production and also tends to decide to unify for the benefit. Some of the benefits and drawbacks
are discussed as: Benefits: It leads to eliminate the overall competition and enhance synergies within the
marketing. It also create effective economies of scale and also eliminate the cost of
production.
 Drawbacks: It tends to eliminate the suitable value rather than creating it as it occur
because of synergies that never materialise and make efforts for the economic growth
regarding the new concept of company.
M4 Analyse the exit option for small business and contrast the options and make suitable
recommendations
Effective business undertake proper functioning and suitable process which should be
performed at the time of given period of time. For this, most of the businesses tends to face
several situations in which they leads to achieve growth and prosperity or also has the chance to
get fail and needs to get dissolve the business by which they tends to stop their operations and
functioning. In terms of Don't Look Further Catering services, tends to opt exit option which is
useful for them in order to describe several ways by which the organisation can get off from the
operational and functioning activities. Therefore, both the options are effective but succession
option is best suited on the large scale organisations in terms of having proper growth and
success.
D4 Critically evaluate the exit option for small businesses and provide suitable recommendations
to support implementation
By considering the respective organisation, exist option is relevant which is useful in
order to provide proper support undertaking the working situation and manner.
For this, exit option is effective for an organisation as due to this, organisation tends to
get off from all of its debts and pays of the assets.
In regard of this, it also becomes the major drawback by considering the effective option
by which organisation can lose it skilled manpower that can become major drawback and bring
downfall for an organisation.
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Due to this, the inspirations and motivation of workforce also gets down as because of the
downfall in company they are no longer get motivated to perform their functions and job roles.
CONCLUSION
By above explanation it is to be concluded that planning for growth is a prominent term
for every business enterprise in order to face high expansion in market which enlightened the
overall success opportunities. It includes several models and techniques that help a firm to
capture success related opportunities for long term sustainability. Further it develops business
plan so that objectives are to be attained successfully in an effective and efficient manner. At last
it includes several options which is adopted by an organisation in terms of failure or to get exit
from market by reducing risk and uncertainties.
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