Marketing Plan for Thomas Cook

This assignment delves into the development of a comprehensive marketing plan for Thomas Cook, focusing on their summer holiday packages aimed at lower and middle-income customers. It emphasizes the importance of market research to understand customer needs and preferences, outlining strategies like penetration pricing and social media promotion. The plan also considers competitive analysis and aims to enhance Thomas Cook's market share.

3.2 Advertising campaign for a service industry
4.2 Market research for an appropriate product and service
4.4 Implementation the marketing plan for an appropriate product and
service
4.3 Different media for marketing product and service
Thomas cook is going to organise the summer holiday package for the lower income and middle income group of
customers. For address this objective and conduct this activity, firm have to design an impressive advertising campaign. In
the first stage, company select a specific segment of market where it will desire to distribute its product and services. In the
second stage, company will focus on pricing strategy for product and services (Gilbert, 2015). Cited venture will select
penetration pricing strategy under which company will sale its product and services in the lower prices. In the next stage
company will focus on promotional activities by which it can advertise its product and services in the market. In this aspect,
Thomas cook will use social media for conduct promotion and marketing activities.
Market research is very significant aspect in order to implement marketing plan regarding promotion and advertisement of
product and services. With help of market research, company can identify the actual needs and wants of customers and deliver
them commodity and services accordingly (Bowie, Buttle, Brookes and Mariussen 2016.). The statistical surveying is vital for the
better administration of the tasks by getting the thought regarding the necessities and requests of the organization and plan as
needs be. Thomas cook will attempt the statistical surveying to show signs of improvement thought of arranging its tasks that it
requires undertaking to pick up a superior client base in the market. It will enable Thomas to cook to diminish the loses and
increment the offers of its items and administrations. Likewise, it deals with the opposition in the market.
Assume we pick internet based life for the limited time occasion of the extravagance suites of Thomas cook The
administration group will ensure that the group has transferred the notice on the web based life handles of Thomas cook, for
example, Facebook, Twitter, Instagram, and so forth (Aulton and Taylor, 2017). This will assist the organization with
increasing their clients as the vast majority of the age is utilizing internet based life a few or alternate ways. These sort or
advancements looks so extravagant which produces interest in the client's brain to discover that promotion.Following are
ways to implement marketing planGo to advertise system When element venturing into the commercial centers and get
some new item which serves to them for making methodologies. Leaders of Thomas cook are make some arranging and
promoting methodologies related its most recent bundles.New item dispatch technique Launching new item or
administrations in the market is an extremely difficult assignment for associations. Prior to this organization needs to
distinguishing market request of an item (Armstrong et.al, 2015). To gaining more benefits with this Thomas cook make
some arranging and dispatch its most recent bundle with setting techniques.
To draw in business official by furnishing extravagance suits to them with a few rebates and offers will enable Thomas to cook a
great deal. There are distinctive media which are accessible for limited time occasions. For example, Print media: This is the
generally utilized media for limited time exercises. It should be possible by giving business cards, pamphlet and postcards,
through accumulating notice, and so on (Babin and Zikmund, 2015). Through Website: This is the most conspicuous instrument
used to publicize or advance something. It is extremely helpful for the client to accumulate data identified with their advantage.
Through Social Media: This is the most well-known strategy which is being utilized now-a-days as open is more positive toward
online life. It is a simple stage to advance anything.