This report analyzes the 4Ps of marketing mix and target market of Halo Top and Ben & Jerry's ice-cream. It also evaluates their pricing, product, place, and promotion strategies.

Coursework 1: Individual report: The 4Ps/marketing mix

This assignment assesses your secondary research skills and your ability to follow the rules of academic writing. The topic is the 4Ps (product, price, place and promotion), which is also called the “marketing mix”. You need to compare and contrast how effective the application of the 4Ps is for one pair of brands (NOT ALL OF THEM) from the list provided.

The 4Ps Marketing Mix: Analyzing Halo Top and Ben & Jerry's Case Study

management

This report analyzes the brand portfolio and brand elements of Ben and Jerry's, identifies current trends and upcoming opportunities in European markets, recommends a new brand extension idea, and evaluates the company's current brand equity using Keller's CBBE model.

Universitas YARSI

Marketing

Brand Extension Strategy for Ben and Jerry's: A 2 Component Group Report

This report compares the marketing mix of two competitive ice cream brands, Ben and Jerry's and Halo Top, to identify which brand has a more competitive advantage. It analyzes their target markets, product, price, place, and promotion strategies. The report concludes that Ben and Jerry's has a better marketing mix due to its variety of ice cream flavors, sustainable premium pricing strategy, and large distribution network.

Marketing Mix Analysis of Ben and Jerry's and Halo Top Ice Cream Brands

Principles of Marketing

This report compares the target markets, product/brand, price, place, and promotion of Haagen-Dazs and Ben & Jerry ice cream brands.

New Era University

Leadership Management

Principles of Marketing: Haagen-Dazs vs Ben & Jerry

This report explores the effectiveness of marketing mix and marketing planning process in the principle of marketing. It discusses the strategies and practices used by companies to achieve their selling objectives. The report also covers topics such as segmentation, target market identification, and positioning.

Principle of Marketing: Effectiveness of Marketing Mix and Marketing Planning Process

This presentation suggests a new brand extension for Ben and Jerry's by conducting a market analysis and looking at the brand. The idea is to create a healthier ice cream line with lower calorie and fat and higher protein. The presentation also discusses the brand portfolio, market analysis, brand equity, and conclusion. The references used in the presentation are also mentioned.

Brand Extension for Ben and Jerry's: A Market Analysis

This report discusses how Halo Top and Ben and Jerry's Ice Cream use marketing mix strategies to improve their sales and expand their audience. It covers their target markets, product/brand strategies, pricing strategies, distribution and channel management, and communication mix and methods. The report also includes information on Levitt's model of a brand and Aaker's brand personality 5 Dimension Model.

The 4Ps Marketing Mix: Analyzing Halo Top and Ben & Jerry's Case Study

End of preview

Brand Extension Strategy for Ben and Jerry's: A 2 Component Group Report

Marketing Mix Analysis of Ben and Jerry's and Halo Top Ice Cream Brands

Principles of Marketing: Haagen-Dazs vs Ben & Jerry

Principle of Marketing: Effectiveness of Marketing Mix and Marketing Planning Process

Brand Extension for Ben and Jerry's: A Market Analysis

Marketing Mix Strategies for Halo Top and Ben and Jerry's Ice Cream

The 4Ps Marketing Mix: Analyzing Halo Top and Ben & Jerry's Case Study

End of preview

Brand Extension Strategy for Ben and Jerry's: A 2 Component Group Reportlg...

Marketing Mix Analysis of Ben and Jerry's and Halo Top Ice Cream Brandslg...

Principles of Marketing: Haagen-Dazs vs Ben & Jerrylg...

Principle of Marketing: Effectiveness of Marketing Mix and Marketing Planning Processlg...

Brand Extension for Ben and Jerry's: A Market Analysislg...

Marketing Mix Strategies for Halo Top and Ben and Jerry's Ice Creamlg...

Brand Extension Strategy for Ben and Jerry's: A 2 Component Group Report

Marketing Mix Analysis of Ben and Jerry's and Halo Top Ice Cream Brands

Principles of Marketing: Haagen-Dazs vs Ben & Jerry

Principle of Marketing: Effectiveness of Marketing Mix and Marketing Planning Process

Brand Extension for Ben and Jerry's: A Market Analysis

Marketing Mix Strategies for Halo Top and Ben and Jerry's Ice Cream