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4Ps of Marketing Mix Analysis

Added on - 23 Nov 2020

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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................3
INTRODUCTIONAn organisation face different changes and modifications when diversity in the newmarket place influence and this will directly affect on its business operations and their functions.By this, company manager need to develop and create effective strategies or policies at the timeof changes in their functional and operational activities at the large market place. Tesco is theinternational groceries and retailing company which headquarter is located in united kingdom.They are providing various types of goods and services to their customers in proper manner.Now they are diversify their business into Chinese market place(Durkheim, 2014).For theorganisation, it is necessary for analysing the 4Ps of marketing mix which affect on Chinesemarket place on company.MAIN BODYMarketing mix of TESCO analyse the brand which cover the 4Ps such as product, price,place and promotion and also included fifth P which is people for examine the diversify of firminto Chinese market. The concept of marketing mix is the set of manageable changeable ofmarketing which the company mix for developing the outcome that required in the target marketarea. In the context of TESCO organisation, the entry of firm in the Chinese market will adoptingthe effective culture of the consumer in local region. Therefore, the company should take intoconsideration in the mind of basis standards which are described as under:Product –TESCO has large range of goods which are offer through different stores andshops. The products offering is immense so this will provide each requirements and needs oftheir customers from various segments of the market place. Along with this, strategy of eachproduct in the marketing mix of company should be evaluated and understand. They havevarious types of stores and different variety of goods which are gaining attention of large numberof buyers towards their services and commodities (Stevenson and et. al., 2015). An organisationmanagement will set their product development strategies and policies by which they will takecare of their stores in the china through marketing in the existent goods, exportation of newproducts in various state of the nation and also they are gaining chance of opportunities forincreasing the TESCO market share and market penetration. They should also determiningrevising models of effective goods to giving Chinese customers and analyse their needs andwants for diversify into their market place. For diversify into the Chinese market area, TESCO1
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