E-commerce Marketing Strategies: Reflection Paper for Business Growth

This reflection paper examines effective marketing strategies within the e-commerce landscape, emphasizing the platform's role in multinational companies' advertising and marketing efforts. It explores key strategies such as content marketing, branding, advertising diversification through social media, email marketing, and user-generated content. The paper also discusses the importance of loyalty programs and reaching customers in their native languages. Furthermore, it highlights the advantages of pre-planning marketing strategies and the need to address potential insecurities associated with e-commerce. The report concludes by emphasizing e-commerce as a trusted marketing platform.

Running head: REFLECTION PAPER
Reflection Paper
Name of the Student
Name of the University
Author note

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REFLECTION PAPER
E-Commerce is the fastest growing marketing platform that the multinational companies
are dependent for their advertising and marketing ("Editorial Board", 2017). This report is going
to discuss about the effective marketing strategies that can be implemented on this platform.
The major marketing strategies that are being used to enhance business are as followed: -
 Create a Content Marketing Strategy Before Starting
The advantages gained with the help of E-commerce are due to the ability of planning the
marketing strategies before starting the process of marketing. Once the strategies are formed for
marketing of the service provided previously taking into consideration the pros and cons of the
strategy then success of the strategy is the only way.
 Branding of the company
In today’s world, branding of the product is the most important aspect of marketing. Trust
of the mass on branded products are increasing day by day, this is the reason why branding of the
product is very important. E-commerce provides this aspect of the marketing strategy a platform
that brings out the best out of the marketing strategy. Advertising of a product is best done with
the help of E-commerce platform.
 Diversification of advertising
Due to the platform provided by e-commerce diversification of the advertizing of the
product increases. Social media has enhanced the advertising aspect of the brand in e-commerce
hugely in last few years ("Atypical antipsychotic causes weight gain by targeting serotonin
receptor 2C", 2017).
 E-mail marketing campaign

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REFLECTION PAPER
Another useful way of marketing through e commerce is E-mail marketing. E-mail
marketing is the most effective way of reaching persons in personal and get their attention
focused towards the product or service of the organization.
 Opting for user generated content
The best way to interact with the audience is by approaching them with
the help of user generated content. Getting the people to interact with the company directly and
take the survey about their likes and dislikes of the product or services acts as the best evaluation
of the products success rate. This technique also helps in calculating the life cycle of the product
by the survey results.
 Implementing loyalty program
Loyalty programs evaluate the loyalty of the customers towards the
product or the brand. This program also shows us the target age of the product. This evaluation
also states the faults of the brand that is restricting the brand to the people of all ages ( 진진진 &
Jaewook Lim, 2012). These facilities are provided by the e commerce platform. These make e
commerce the most trusted platform for marketing.
 Reach the customers in their native language the best way to reach the customers
is by contacting them in their native language. People are most comfortable in
their native language (Demirkan, 2015). So it is easier for the brands to reach the
clients in their native language in order t get the best response from the clients.
From the above discussion it can be stated that e commerce supports marketing in a most
efficient way. With the pros of e commerce cons come in disguise in the face of insecurity.

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REFLECTION PAPER
Reference
Atypical antipsychotic causes weight gain by targeting serotonin receptor 2C. (2017). Clinical
Pharmacist. http://dx.doi.org/10.1211/cp.2017.20203665
Demirkan, H. (2015). Special Section: Enhancing E-Commerce Outcomes with IT Service
Innovations. International Journal Of Electronic Commerce, 19(3), 2-6.
http://dx.doi.org/10.1080/10864415.2015.1000214
Editorial Board. (2017). Electronic Commerce Research And Applications, 26, i.
http://dx.doi.org/10.1016/s1567-4223(17)30089-3
진진진, & Jaewook Lim. (2012). Impacts of Social Commerce in E-commerce : In perspective of
Social Commerce Analysis Model. International Commerce And Information
Review, 14(1), 389-410. http://dx.doi.org/10.15798/kaici.14.1.201203.389