Assignment on Business Economics & Analysis

Running head: BUSINESS ECONOMICS & ANALYSIS
Business Economics & Analysis
Name of the Student:
Name of the University:
Author Note

1
BUSINESS ECONOMICS & ANALYSIS
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Management of the scarce resources......................................................................................2
Recommendation....................................................................................................................3
Pricing Strategy of Emirates Group.......................................................................................3
Recommendation....................................................................................................................3
Revenue growth strategy........................................................................................................3
Recommendation....................................................................................................................4
Cost Structure of Emirates Group..........................................................................................4
Recommendation....................................................................................................................4
Demand for Emirates Airlines...............................................................................................5
Recommendation....................................................................................................................5
Conclusion..................................................................................................................................5
Reference....................................................................................................................................6

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BUSINESS ECONOMICS & ANALYSIS
Introduction
This study will provide an analysis of the aviation company Emirates Group based on
its treatment of the scarce resources, revenue, demand, cost structure and pricing strategy.
Emirates Group is owned by the government of Dubai. Emirates Group is present globally
throughout the world. Emirates Group is the owner of DNATA and Emirates Airline.
DNATA provides services for the ground level for many different airports. Emirates Airline
is one of the big giants in the airline industry. This study will then recommend ways in which
Emirates Group may try and improve their company. These ways will help Emirates Group to
make their business better.
Discussion
Management of the scarce resources
Emirates Group uses two types of resources for its organization that is tangible and
intangible (Wanke and Barros 2017). The intangible resources for Emirates Group are the
staff or the employees that work for the company and the time in which they complete their
processes (Liu Zhai and Chen 2019). The tangible resources for Emirates Group are the
technology and finances. Emirates Group uses a robust resource management technique to
manage its scarce resources. There are some resources that are found to be limited to the
Emirates Group. One of the limited resources that lead to issues for Emirates Group is the
staff or the employees of the company. Emirates Group faces the problem of getting the
appropriate talent for the different job roles within the organization. Emirates Group mostly
hires its employees from the UAE region itself. To solve this problem, Emirates Group has
designed a hiring department for its different job roles.