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BUS105 Business Statistics: Assignment

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bus105 Business Statistics - Computing Assignment (bus105)

   

Added on  2020-04-29

BUS105 Business Statistics: Assignment

   

bus105 Business Statistics - Computing Assignment (bus105)

   Added on 2020-04-29

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Running Head: MARKETING Marketing
BUS105 Business Statistics: Assignment_1
2MARKETINGExecutive summary The main aim of this report is to develop a marketing strategy for Adidas shoes. It also presents the information about the Adidas background. The SWOT analysis includes strength, weakness, opportunity, and threat. The SWOT analysis helps to internally analysis the condition of Adidas. Moreover, the target market helps to identify a specific market to deliver the product and services of the company for theire specified consumers. The marketing mix can be supportive to influence a large number of consumers to use the productand services. It entails different factors such as product, price, place, and promotion. The innovative and creative strategy is used to improving the product, price, place, and promotion. At the same time, enhance the participation in the local community to improve thecorporate social responsibility of Adidas.
BUS105 Business Statistics: Assignment_2
3MARKETINGTable of ContentsIntroduction................................................................................................................................3Background................................................................................................................................3SWOT analysis.......................................................................................................................3Target Market.........................................................................................................................4Marketing mix............................................................................................................................4Product....................................................................................................................................4Price........................................................................................................................................6Promotion...............................................................................................................................8Placement.............................................................................................................................11Innovative recommendation.....................................................................................................12Conclusion................................................................................................................................13References................................................................................................................................14
BUS105 Business Statistics: Assignment_3
4MARKETINGIntroduction This report discusses background of Adidas shoes. It also presents SWOT analysis of Adidas. It also demonstrates the target market as well as target customer of the Adidas shoes. This report also shows the marketing mix to the Adidas shoes. This paper represents the innovative recommendation in the context of Adidas. Background Adidas is German Multinational Company that was established in 1949. Headquarter of Adidas is located in Herzogenaurach, Bavaria. It provides many product and service to consumers such as shoes, accessories, and clothes. In Europe, it is the largest sportswear organization. Adidas is the second largest organization of sportswear at the global level. Adidas obtained €19.29 billion as revenue in 2016. Adolf Dassler and Gebrüder Dassler Schuhfabrik were the founders of Adidas. Further, designing of shoes included the three parallel bars. In the current period, Adidas use the same theme into their current official sign. SWOT analysis StrengthsIt exists in more than 200 countries.It concentrates on the development of performanceas well as technology.Sponsorship to numerous events and sports such as Streetball, Olympic, Tennis, and Soccer. Largest market shareThe Strong Brand image in the marketplace. WeaknessImperfect Budget allocation in the advertisement.Poor advertisement agency.Not satisfactory Customer services. Few influential sportsmen ina brand ambassador.
BUS105 Business Statistics: Assignment_4

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