Marketing Strategy of Adidas

Added on - 29 Apr 2020

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Running Head: MARKETINGMarketing
2MARKETINGExecutive summaryThe main aim of this report is to develop a marketing strategy for Adidas shoes. It alsopresents the information about the Adidas background. The SWOT analysis includesstrength, weakness, opportunity, and threat. The SWOT analysis helps to internally analysisthe condition of Adidas. Moreover, the target market helps to identify a specific market todeliver the product and services of the company for theire specified consumers. Themarketing mix can be supportive to influence a large number of consumers to use the productand services. It entails different factors such as product, price, place, and promotion. Theinnovative and creative strategy is used to improving the product, price, place, andpromotion. At the same time, enhance the participation in the local community to improve thecorporate social responsibility of Adidas.
3MARKETINGTable of ContentsIntroduction................................................................................................................................3Background................................................................................................................................3SWOT analysis.......................................................................................................................3Target Market.........................................................................................................................4Marketing mix............................................................................................................................4Product....................................................................................................................................4Price........................................................................................................................................6Promotion...............................................................................................................................8Placement.............................................................................................................................11Innovative recommendation.....................................................................................................12Conclusion................................................................................................................................13References................................................................................................................................14
4MARKETINGIntroductionThis report discusses background of Adidas shoes. It also presents SWOT analysis ofAdidas. It also demonstrates the target market as well as target customer of the Adidas shoes.This report also shows the marketing mix to the Adidas shoes. This paper represents theinnovative recommendation in the context of Adidas.BackgroundAdidas is German Multinational Company that was established in 1949. Headquarter ofAdidas is located in Herzogenaurach, Bavaria. It provides many product and service toconsumers such as shoes, accessories, and clothes. In Europe, it is the largest sportswearorganization. Adidas is the second largest organization of sportswear at the global level.Adidas obtained €19.29 billion as revenue in 2016. Adolf Dassler and Gebrüder DasslerSchuhfabrik were the founders of Adidas. Further, designing of shoes included the threeparallel bars. In the current period, Adidas use the same theme into their current official sign.SWOT analysisStrengthsIt exists in more than 200countries.It concentrates on thedevelopment of performanceas well as technology.Sponsorship to numerousevents and sports such asStreetball, Olympic, Tennis,and Soccer.Largest market shareThe Strong Brand image inthe marketplace.WeaknessImperfect Budget allocationin the advertisement.Poor advertisement agency.Not satisfactory Customerservices.Few influential sportsmen ina brand ambassador.
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