55 - INTERNET MARKETING

TASK-2
2.1 Search Engine Optimization

MECHANICS OF SEARCH ENGINE MARKETING
Website of Smart Restorations Limited is created by adding effective content
and using HTML language for the purpose of removing barriers to the indexing
activities of related search engines.

CONT..
Google is used for searching many effective products which services which
takes users to the main site of Smart Restorations Limited

CONT..
It makes it possible for management to place the internet
marketing advertisement by using pay per click under
which operator get benefit. It can be critically evaluated
that purpose or aim of the operator matter a lot.

CONT..
Search engine optimization raise the need to design the
page in a more effective manner so that accordingly
higher return on investment can be generated.

CONT..
This reflects that search engine marketing proves to be effective to make
the site of corporation more effective so as to increase overall rate of return
and productivity of business in the marketplace.
This aids to create goodwill of Smart Restorations Limited at international
market and meet expectations of all related stakeholders in an effectual
manner.

REFERENCES
 Dover, D. and Dafforn, E., 2011. Search engine optimization
(SEO) secrets. Wiley publishing.
 Eastman, S. T., Ferguson, D. A. and Klein, R., 2014. Media
Promotion and Marketing for Broadcasting, Cable and the
Internet. CRC Press.
 Išoraitė, M., 2016. RAISING BRAND AWARENEES
THROUGH INTERNET MARKETING TOOLS. Independent
Journal of Management & Production. 7(2). pp.320-339.