5601 BDM

TASK 3
AC 3.3

Introduction
Every business needs to take effective business decisions
to achieve its set targets or objectives. Data analysis is a
special requirement for such purpose. It can be done by
adopting different analytical tools such as graphical
presentation. The presentation depicts at analyzing the
data using different graphs such as pie chart and bar chart.
Moreover, trend line is also constructed for such purpose
so as to determine future market trend.

Graphical presentation
Graphical presentation helps to analyze the data
over a period in order to take effective business
decisions.

Pie chart
Pie chart of net income generated over different
branches are presenting here:

Interpretation
Presented pie chart indicate the net income generate by
the business at various destinations. The net income
generated at London, Manchester, Edinburgh, Cardiff
and Liverpool are 240£, 180£, 160£, 140£ and 130£
respectively. It indicate that Cross rail generates higher
income from London operations and the minimum
income from Liverpool branch.

Bar chart
Bar chart for sales is presenting here:

Interpretation
Bar chart is also prepared for making analysis of net
income by operations from different branches. It helps
to make the comparative net income analysis generated
by the company.

Bar graph- Advertisement cost and sales
The bar graph for advertisement cost and sales for the
year 2002 to 2015 are presenting here;

Interpretation
The presented bar graph shows that sales and
advertisement cost tend to rise over the period. From
the year 2002 to 2008 it increase at lower rate. After
this, it tend to rise at very fast rate and get increased
from 520£ to 1170£ in the year 2015. Moreover, sales
also shows an increase trend and get increased from
1200£ to 4670£ respectively.

Trend line-Advertisement
It indicates the general tendency or occurrence of
something. It helps to identify the historical trend and
forecast the future changes

Trend Line - sales

Interpretation
Presented sales and advertisement cost graph shows
that both sales and cost are increasing continuously.
Therefore, it can be concluded that in Future years, it
also tend to rise. Therefore, the profitability also tend
to increase due to higher the sales of the business.

References
Morato, A. E., 2013. Business Decision Making.
Ebooklt.com.
Weygandt, J. J., kimmel, D. P. and Kieso, E. D., 2009.
Managerial Accounting: tools for Business Decision
Making. John Wiley & Sons.
Cooper, D. R. and Schindler, P. S., 2003. Business
research methods.
Black, K., 2011. Business statistics: for contemporary
decision making. John Wiley & Sons.
Bazerman, M. and Moore, D. A., 2012. Judgment in
managerial decision making.

Thank you