How Groups are Formed and Factors Affecting Teamwork in an Organization

MARKETING CONSULTANCY
TASK-4

4.1 How groups are formed and nature of group
 Group is the informal collection of individuals
who share common goals, values and beliefs.
 In this, people who have common interest
come together to achieve the common goals.
 It is informal in nature and people of the
group are aware that they are the part of the
group.

CONTD....
Characteristics of group
 Values, beliefs and attitudes are shared among
group members.
 Objectives are achieved by making combined
efforts.
 In group, there may be two or more people.
 In formal group, role and responsibility of each and
every employee is determined.

CONTD....
 Forming- In this stage, a group is formed in order to achieve a
specific objective. In this stage, people are unknown from each
other and come to know about each other through introduction
process.
 Storming- This is a second stage of group formation and under
this stage, conflict arises among employees. As a result,
misunderstandings happen among group members. Ultimately,
conflict happens among group members.