Impact of International Trade, Global Factors and EU Policies on Morrison's Supermarkets

Business Environment

Introduction
This presentation outlines the impact of
international trade, global factors and the
policies of European union on the
Morrison's supermarkets.

Impact of International trade
The chosen organization Morrison is evolving its market place in the very significant
manner. With the best use of inner capabilities and strategic initiatives, the fourth largest
retail chain of UK, Morrison's is expanding its business by increasing the number of
stores and convenience beyond the borders. This brings lucrative results to the
organization in the revenue generation and widening of the customer base. International
trade has benefited the organization considerably in these aspects:
Comparative advantage: Trading products and services in another country has the
inclination of profits in the favour of organization. Morrison has the comparative
advantage over the other firms due to its customer centred approach towards food, craft
skills, own food farms and the vertical integration through manufacturing business.
Balance of Trade and payment: The success of the financial performance and
operational excellence of the Multinational organization increases the credits of the
country's merchandise trade and balance of payments in the considerable way. It also
improves the transaction of invisible and improves the capital account of the nation by
attracting investments.
Competitiveness: By revamping the systems and introducing the Morrison's
supermarkets in the multi-format and multichannel stores and the products at affordable
prices, the group experiences the low degree of competitiveness on international ground
that increases its sales and profit generation.