5744 business skills

Business Skills

Sainsbury Sale Crisis
Company is facing low sale due to-
 Change in taste and preference of customers
 Raising competitiveness
 Low pricing Strategy by competitors.
To Resolve this issue-
Directors of company have decided to launch a new product of women's
wear in London.

Business Proposal (For Venture
Capitalist)
Action To be Taken-
 To resolve and get the company back on track with sale and finance.
Product Launch
 Launch a women wear line in London
 Segmentation strategy is used
 Porter and Pestle analysis has been done.

Contd..
Marketing Strategy
 Social media,
 TV and radio
 Print media advertising
Financial Requirements
 5 million euros

Critical evaluation
 Product Launch- Women’s Wear
 Sainsbury will be able to get back on its track.
 London as market for the launch
 Require huge finances
 Sainsbury is expecting large amount of sale.
 Huge marketing and advertising.
 Launch will be affective and successful

References
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Thank You