This presentation discusses the below the line marketing techniques that can be used to develop brand image and ensure strong brand recognition in the market. It also talks about M Marketing and how it can be used to boost sales and improve revenue. The presentation further explains the steps involved in developing an effective promotional plan and how to integrate promotional activities into a SMART strategy. It also covers the objectives, budget, and techniques to measure the campaign effectiveness.

Discover below the line marketing and promotional plan for Westfield Complex, including M Marketing, SMART Strategy, budget, and campaign measurement.

"Below the Line Marketing Techniques: Promotional Plan for West

Below the Line Marketing Techniques and Promotional Plan for Westfield Complex

This presentation discusses the below the line marketing techniques such as direct mail, door to door, and exterior, along with loyalty programs, promotional pricing, and trial use or free samples. It also talks about M marketing and its impact on below the line techniques. The promotional plan development process is explained, along with the SMART strategy and objectives, budget, and integration of promotional activities into the strategy. The techniques to measure the campaign effectiveness are also discussed.

Below the Line Marketing Techniques and Promotional Plan

PowerPoint Presentation

This presentation discusses the below the line marketing techniques and promotional plan for Westfield Complex. It covers the benefits of adopting below the line marketing techniques, techniques of below the line marketing, M Marketing, Promotional Plan, SMART Strategy, Budget, Integration of promotional activities into strategy, Techniques to measure the campaign effectiveness and more.

This presentation discusses the techniques of below the line marketing, integrated promotional strategy for Westfield-Stratford Complex, importance of M Marketing, promotional plan, SMART strategy, objectives, budget, and techniques to evaluate the success of marketing campaign. It also includes references for further reading.

Below the Line Marketing Techniques and Integrated Promotional Strategy for Westfield-Stratford Complex

This presentation discusses the below-the-line techniques used in the promotional plan for Westfield Complex, including direct mail marketing, door-to-door marketing, and email marketing. It also covers other techniques such as coupons, free/extra product, and loyalty programs. The SMART strategy is introduced, and objectives are set to increase footfalls and expand the market segment. Budgeting and techniques to measure campaign effectiveness are also discussed.

Film and Theatre

Promotional Plan for Westfield Complex: Below-the-line Techniques

This presentation discusses the primary techniques for below-the-line promotion and integrated use in promotional strategy. It explains the importance of BTL promotional techniques and how they can help businesses save costs. The presentation explores different BTL techniques such as direct marketing, coupons, sponsorship, and free sampling. It also covers M marketing and its benefits. Additionally, the presentation discusses the development of a promotional plan, integrating promotional techniques into promotional strategy, and SMART objectives. Finally, it explains the technique for measuring effectiveness of promotional campaigns.

Primary Techniques for Below-the-Line Promotion and Integrated Use in Promotional Strategy

This presentation discusses the primary techniques for below-the-line promotion and integrated use in promotional strategy for Westfield Stratford City, the largest urban shopping centre in the European Union. It covers loyalty programs, coupons, rebates, sponsorship, and free sampling, as well as the use of app-based marketing and SMS/MMS methods. The presentation also includes a discussion of how to develop a promotional plan for a business and integrate promotional techniques into a promotional strategy with SMART objectives.

Below the Line Marketing Techniques and Promotional Plan for Westfield Complex

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Below the Line Marketing Techniques and Promotional Planlg...

Below the Line Marketing Techniques and Promotional Plan for Westfield Complexlg...

Below the Line Marketing Techniques and Integrated Promotional Strategy for Westfield-Stratford Complexlg...

Promotional Plan for Westfield Complex: Below-the-line Techniqueslg...

Primary Techniques for Below-the-Line Promotion and Integrated Use in Promotional Strategylg...

Primary Techniques for Below-the-Line Promotion and Integrated Use in Promotional Strategylg...

Below the Line Marketing Techniques and Promotional Plan

Below the Line Marketing Techniques and Promotional Plan for Westfield Complex

Below the Line Marketing Techniques and Integrated Promotional Strategy for Westfield-Stratford Complex

Promotional Plan for Westfield Complex: Below-the-line Techniques

Primary Techniques for Below-the-Line Promotion and Integrated Use in Promotional Strategy

Primary Techniques for Below-the-Line Promotion and Integrated Use in Promotional Strategy