5884 BE

Introducing a New Product
Business Environment

BT plc
1. a British multinational telecommunications
services company
2. head offices in London, United Kingdom
3. operations in around 170 countries
4. telephony, broadband, and subscription
television and telecom services

(AC4.1) Significance of international trade
 exchange of goods, services and capital
across international borders by involving of
the government and individual.
 Impacts can be positive or negative in
nature,

 BT Group PLC is considered for this study
 Impact of International Trade on BT Group
 Comparative Advantages
 Balance of trade and payment
 Economic growth and competitiveness

AC4.2 Impact of global factors
 The impact of global factors on BT Group
are
 Protectionism
 World Trade Organization
 Emerging Market

AC 4.3 impact of different economic,
business, labor and social policies
 The impact of EU policies on BT Group is as
follow.
 Economic Policy
 Social Policy
 Labor Policy
 Business Policy

References
 Martin, M., 2015. Business Policy. [Online].
Available Through:<
http://testpolitics.pbworks.com/w/page/25799
653/Business%20Policy
>. [Accessed on 12th December 2015]
 Katz, L. R., 2008. The economic and social
telecommunications output:empirical
evidence in the US and Europe. [pdf].
Available
Through:<https://www8.gsb.columbia.edu/citi
/sites/citi/files/files/
theeconomicandsocialimpact.pdf>.
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