59 - Internet marketing

TASK 2
INTERNET MARKETING

INTRODUCTION
Internet marketing is the process of advertising products
and services of company to audiences with the power of
internet.
Websites, web banners, emails, e-newsletters, etc. are
certain tools which are used in internet marketing
techniques.

MEDIUM BLUE: Search Engine Marketing
Renowned specialist in
Internet marketing.
Established in 2000.
Believes in long term
relations with clients.
Multiple award winner in
this domain and indutry.

2.1 Mechanics of search engine marketing
Following are search engine marketing mechanisms:
Indexing
Webpage creation
Traffic regulation
Web dynamics

CONTINUED…
To improve visibility levels of a company internet
marketers use search engine optimisation (SEO)
techniques.
Major search engines like Google, Amazon, MSN, Bing,
yahoo are utilised for searching options by consumers.
SEO techniques increase frequency of visitors at the
website.

2.2 Email marketing newsletter
Internet marketing techniques can be implemented using
email newsletter tools.
Advertisements and future proposals are communicated
through this platform.
This creates brand awareness amongst audiences from
different backgrounds.

Proposed newsletter for Smart Restoration Ltd.

2.3 Best practises in online public relations
There are certain practises which need to be followed for achieving
healthy public relations online:
 Collecting regular feedbacks and opinions.
 Using effective communication tools for connecting better with
audiences.
 Marketing programs must be blended with communication
channels so that ideas and thoughts of company are delivered
regularly.

CONTINUED…
 Goodwill must be cultivated in the program so that proper
responses are acquired.
 Positive relations can only be created when complaints and
negative feedbacks are properly entertained.
 Policies for consumer data protection and communication must
be formulated for avoiding legal complications.

2.4 Use of digital media communities
Internet marketing can function on various platforms like
websites, social media websites, digital banners and
advertising portals.
Communities are best medium to gather large number of
people.

CONTINUED…
There are various digital media communities that coexist
in the virtual environment. These are:
Social media networks
Grassroots communities
Customer communities

REFERENCES
Books and Journals
 McDaniel, C. D. and Gates, R. H., 2013. Marketing Research
Essentials 8th Edition. Wiley.
Online
 Market Research Techniques. 2017. [Online]. Available Through:
<https://www.cleverism.com/market-research-techniques-
primary-secondary/>. [Accessed on 18th January, 2017].