Team Dynamics and Behavior in Top Shop: A Study

This presentation discusses team dynamics and behavior in Top Shop, covering the nature of group behavior, factors affecting teamwork, and the role of technology in organizational purpose. It also explores the formation of groups, team roles, factors promoting and hindering teamwork, dysfunctional teams, and the role of technology in team functioning.

ORGANIZATION
AND BEHAVIOR Task 4

INTRODUCTION
In this presentation, discussion is done within the
context of team dynamics and behavior. In this regard,
Top Shop is taken into account that aids in applying the
concept in desired manner. Areas that are covered in
this report are nature of group behavior, factors
affecting team work and role of technology on the
organizational purpose.

4.1 NATURE OF GROUPS
AND GROUP BEHAVIOR
Top Shop is one of the prominent company within
apparel sector and possess different types of groups
within the organization. In this context, there are
basically two types of group:
Formal group: This groups are developed by the
hierarchy in the company upon which roles and
responsibilities are transferred. With the help of it,
function in the mentioned company is completed and
hence ultimate objective is attained. Interaction in
such groups are done in systematic manner with the
help of emails, telephone, report, presentation and
other related.
Informal group: This group setting is developed by the
employees of Top Shop itself. Majorly, employees that
work at same place develops into informal group and

PURPOSE OF TEAM
Team act as a base in which whole work is divided in
small portion so that it can be completed in optimum
manner. Team includes all employees that unites for
attaining common and shared objectives of company.
Through team, critical task can also be completed in
effective manner. Within the context of Top Shop,
different team are developed that all works on different
project which helps in attaining common objective of
developing product that meets the needs of customers.
Designing team make design of apparels, stitching
team focuses on using raw clothes in optimum manner
by cutting and stitching, quality check ensures
finishing, marketing team makes efforts to promote
products and so on. Hence, it can be articulate that
team aids in attaining business objectives.

GROUP FORMATION
Formation of group is a systematic approach within the
context of Top Shop. It is been done in following manner:
I. Forming: Here, group is formed by the company for
particular objectives so that it can be attained in desired
manner.
II. Storming: At this stage, interaction among formed group
are done where each member are able to know peer
member. This helps in developing healthy relations.
III. Norming: After making interaction, strategy and tactics
are developed by members so that they can lead towards
the shared objectives in effectual manner.
IV. Performing: After developing strategies, actual work
initiates at this phase of group formation.

TEAM ROLES
Following are the 9 roles of team as explained by
Belbin Theory:
•Plant: Creative and good in problem solving
•Resource Investigator: in depth knowledge on the
opposition
•Coordinator: It focuses on team’s goals and objectives
•Shaper: takes necessary actions to attain objectives

CONT.
 Monitor evaluator: Provides a logical eye sand
takes decisions
 Team worker: Identifies the work required to be
done
 Implementer: Developing working strategy
 Complete Finisher: It completes tasks and assess
quality of work.
 Specialist: Brining in-depth knowledge towards
specific area

4.2 FACTORS
PROMOTING TEAM
WORK
Communication: Communication need to be proper as
it helps in developing healthy relations among team
member
Diversity: By managing diversity, innovative and
unique culture can be developed at the workplace of
Top Shop.
Leadership: Style of leadership is proper at cited
company that helps in boosting team work. Middle
level staff are leaded by participative style where as
lower level workers are managed through autocratic
leadership.

FACTORS HINDERING
TEAM WORK
Poor Training: Poor training affects team work and
same is then reflected in company performance as
well. Hence, proper training need to be offered to
employees.
Motivation level: If employees at Top Shop are not
motivated then it affects team working.
Conflicts: Internal conflict and disputes develops
negative environment and this certainly leads to poor
team working.
Work environment: Safe work environment is very
much necessary and in the absence of it, team work is
hampered.

DYSFUNCTIONAL TEAM
Following are the factors that are responsible for
dysfunctional team:
Employee rivalry
Poor accountability
Low trust among team members
Poor commitment level

4.3 ROLE OF
TECHNOLOGY ON TEAM
FUNCTIONING
Through technology, following benefits are attained to
Top Shop
Effective communication
Works get completed within due time
Employees can work from different places as well
It aids in taking effectual decisions
Change can be impart in company with ease
Employees can work with employees that are at
different end of world through technology

CONCLUSION
Based on this presentation, it has been found that
groups are framed on the basis of different factors
namely leadership, communication, commitment and
coordination. Through this, employees are able to work
with full zeal and hence are able to attain business
objectives in an effectual manner.

REFERENCES
Fleck, J., 2008. Technology and the business school
world. Journal of Management Development. 27(4).
pp.415 – 424.
French, R., 2011. Organizational Behaviour. 2nd ed.
John Wiley & Sons.
Northouse, G. P., 2010. Leadership: Theory and
Practice. SAGE.
Schepers, J., Wetzels, M. and Ruyter, K., 2005.
Leadership styles in technology acceptance: do
followers practice what leaders preach?. Managing
Service Quality. 15(6). pp.496 – 508.
The impact of technology in business. 2012. [Online].
Available through:
<http://www.wealthcreator.com.au/business/the-

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