Operations and Supply Management

Operations and Supply
Management

Contents
Operations and Supply Management...........................................................................................................1
INTRODUCTION.......................................................................................................................................3
1: Introduce the product and justify why you have chosen the product...................................................3
2: Describe the operation processes involved in producing the product..................................................4
3: Using a diagram illustrate and explain the supply chain for your product clearly identifying the
upstream and downstream organizations.................................................................................................5
4.Provide an explanation of the different organisations involved in the supply chain, whether they are
based in the UK or overseas and how they communicate with each other...............................................7
5. Critically evaluate the product’s operations management using relevant concepts, theories and
frameworks to describe how they are used to meet customer’s need.......................................................7
6. Identify what is effective and ineffective in the product’s operations processes and highlight the
relevance, pros, and cons of lean management........................................................................................9
7.Provide recommendations for improvement siting practical examples for the management of the
supply chain of the product....................................................................................................................10
Conclusion.................................................................................................................................................11
REFERENCES..........................................................................................................................................12

INTRODUCTION
Operation and supply chain management encompasses the process of planning, designing
and improving the system in order to timely deliver the product and services of entity. The entire
management is responsible to effective analyze the changing requirement of customer based on
which production and delivery of final item takes place. To bridge the gap between producer and
consumer supply network acts as a pipeline that helps to deliver adequate information as well as
material (Cao and Zhang, 2011). For the better understanding of report Kellogg’s Cornflakes
company has been selected whose headquarter is in Michigan US. The company promotes
several ways of cooking the cereal without actually affecting its goodness or nutritional level.
The company stretched its manufacturing unit in several countries like United Kingdom, Canada,
Asia and so on. It was promoted as a convenience food which is a combination of health and
taste. This report covers topics like explain the operation process as well as supply chain to
illustrate upstream and downstream organization. Explain diverse organization which is involved
in the process of supply chains. Critically explain product operation management by using
suitable theory, concept or framework in order to cater the requirements of customer. Highlight
effective or ineffective operation process of product and display suitable recommendations for
improvement.
1: Introduce the product and justify why you have chosen the product
With the passage of time and impact of internet people understood the essence to remain
healthy which require nutritious diet. Rising health awareness amongst the citizen led them to
substitute their requirements and move towards organic and healthy food. Kellogg’s Cornflakes
company was potential enough to understand the upcoming requirements of the public and began
its operations in the year 1906. The well developed strategy of preparing the convenience food
has led the Cornflakes products to diversify in various regions. Diverse use of the cereals has
generated the interest and loyalty of end consumer. To retain its position amongst the society
Kellogg’s Cornflakes company too takes the Corporate Social Responsibility initiatives. Like,
the company offer nutritious breakfast to the children within UK.
The main reason behind choosing the Kellogg’s Cornflakes company is that it immensely
focuses on the sustainable business due to which it gives value to customer, society and
environment. Sustainable growth led company to install manufacturing plant in more than 15

countries and has effectively diversified its market worldwide. The internal manager of company
has effectively designed its supply chain like the entity receives all the raw material such as rice,
cereals, sugar, corn and so from the primary supply. This raw material is further converted into
the final product with the assistance of operation management. The reason of coming upon into
various variants and seek the requirements of different customer is the dependency on research
and development department that constantly gain deep insights from the market and put valuable
figure forwards (Sarkis, 2012). These data are further utilized by the company with the objective
to continuously bring improvements in the products and cover diverse need successfully. These
are some of the ways on the basis of which Kellogg’s Cornflakes is widely sold and consumed
meal by different target market like children, adult and old age people. So by taking Kellogg’s
Cornflakes as a product significance is given on the role of operations and supply chain
management in order to participate in the global market and successfully accomplish existing
and anticipated demand of customers.
2: Describe the operation processes involved in producing the product
Operation process is related to the producing of final output by making extensive use of
input available in form of raw material, human capital and machinery. This process plays a
major role in taking the customer order and accordingly delivers them to the respective places. It
basically encompasses the process like anticipating customer requirement, plan out
modifications, procurement of raw material, designing of product and successfully delivers the
final output. In context to the Kellogg’s Cornflakes is recognized as one of the leading products
that has successfully build the loyalty of customer all over the nation. Today Kellogg’s Corn
flakes has effectively become the market leader within health and nutrition market. Different
division of the department immensely supports the operation process. As the marketing
department is responsible to conduct extensive market research under which primary focus is
given to observe the customer behavior (Ahi and Searcy, 2013). This has extensively helped the
company to continuously improve their offerings and expand the portfolio of products. All the
valuable data are transmitted to the operation department and efficient team well design the
product which suits the need of customer. Some of the operation process used for Kellogg’s
Cornflakes is discussed down below:
Just in time techniques: In general most of the food and beverages company keep the
stock in bulk in order to meet the rapid increase in demand. Although it helps in sustaining the