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Report on Strategic Capabilities of H&M

   

Added on  2020-04-13

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Running head: EXPLORING STRATEGY H&M in fast fashion: continued successName of the StudentName of the UniversityAuthor Note
Report on Strategic Capabilities of H&M_1

1EXPLORING STRATEGY Table of ContentsAnswer 1....................................................................................................................................2Answer 2....................................................................................................................................2Answer 3....................................................................................................................................3Answer 4....................................................................................................................................4References..................................................................................................................................5
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2EXPLORING STRATEGY Answer 1The strategic capabilities of H&M are that of ‘fast fashion’ where they rapidly focusto latest trends and items of fashions and thereafter deliver it to their stores. Along with ittheir business model is highly based on the concept of providing their customers with highfashion at comparatively low prices that to its competitors, without compromising on thequality. Moreover, their expansion strategy, their encouraging and rapid decision-making anda strong organizational culture where their values are well defined to their employees tookH&M towards success. Moreover, they have been seen delivering much of their time forresearching as well as predicting that what the growing market trends are and what arecustomer’s needs. Lastly, the threshold and distinctive resources that H&M uses are there132,000 employees globally along with the strategies pointed above. Then if thecompetencies are to be considered then definitely, their quality that they never compromiseeven with cheaper prices of their products along with innovation as fashion is changingcontinuously and so are they showing creativity and encouraging innovation in every freshstock that arrives at their stores1. Answer 2The strategic capabilities of H&M that can provide competitive advantage are as follows-1.Design comprises of them being centralized, increased responsiveness towardsfashion and the minimum time they take to market their products.1Caro, F., and Martínez-de-Albéniz, V.Fast fashion: business model overview and research opportunities.InRetail Supply Chain Management(pp. 237-264). Springer US. (2015).
Report on Strategic Capabilities of H&M_3

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