5MARK012W MARKETING RESEARCH | Assignment

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5MARK012WMARKETINGRESEARCH5MARK012W MARKETING RESEARCH Semester 2 – 2020/20211UNIVERSITY OF WESTMINSTERSEMESTER TWO: ACCADEMIC YEAR – 2020/2021UoW
5MARK012W MARKETING RESEARCH Semester 2 – 2020/2021TABLE OF CONTENTTASK 1...................................................................................................................................................2Table 1 – Most popular wellness apps among college students studying in the USA.....................2Table 2 – Top 10 Mental Wellness apps in 2019 as voted for by students in further education....3Table 3 – Reasons for having wellness apps....................................................................................3TASK 2...................................................................................................................................................5Recruitment parameters..................................................................................................................5Discussion / Topic Guide..................................................................................................................6Facilitator / Moderator Guidance....................................................................................................7Analysis guidelines...........................................................................................................................8Task 3....................................................................................................................................................94. QUANTITATIVE RESEARCH MUST NEVER USE PROJECTIVE TECHNIQUES................................................919. SECONDARY DATA ANALYSIS IS MORE COMPLEX COMPARED TO ANALYSING PRIMARY DATA............9References2
5MARK012W MARKETING RESEARCH Semester 2 – 2020/2021TASK 1Table 1 – Most popular wellness apps among college students studying inthe USA.Table 1 illustrates the most popular wellness apps among college students studying in the UnitedStates, with a sample of only 430 participants. The most popular downloadable wellness apps areHeadspace, with 86 students who bought the app, followed by Clue with 75, and third Meditopiawith 69 buyers. The least popular with only 6 buyers is the Super Better app. However, the graphshows that the responses exceed the numbers of participants, showing that some students votedmore than once.The number of participants is very small. According to the National Center for Education Statistics,there are approximately 19.6 million college students in the US (NCES, 2020). Considering thatonly 0,002% of the college students have been interviewed leads to a lack of accuracy in the data.Moreover, this information below is not relevant to the University of Westminster because it wascollected in the US.HeadspaceClueMeditopiaMyPossibleSelfViberCalmPacificaWhat'sUpMoodKitMindShiftSuperBetterOther020406080100120140160867569564745403735336141Most popular wellness apps among USA college studentsNumberofstudentsbuyingTable1Base: 430 Participants / September 20203
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