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5UIBP Level 5 Innovation and Business Performance

   

Added on  2020-10-26

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5UIBP Level 5 Innovation andBusiness PerformanceOpen-book exam question andanswer bookletJune 2020Centre name Oxford College of Business Learner’s name your college name Sandini Paramullage ABE membership number First Name Last Name638201your ABE membership number – i.e. 123456Learner StatementAll work that learners submit as part of the ABE assessment requirements must be expressed in their own words and incorporate their own judgements. Direct quotations from the published or unpublished work of others, including that of tutors or employers, must be appropriately referenced. Authors of images used in reports and audio-visual presentations must be acknowledged.Sandini Amasha Paramullage By ticking this box, IInsert your full name☒ am confirming that the work I am submitting is my own and I have acknowledged ALL the sources of reference I have used in constructing my assignment. Date: 08 06 2020 Day Month YearFor ABE use onlyABE 2ndmark ABE mark (if applicable)

5UIBP0620 © ABE 2020Important informationBefore taking an ABE open-book exam, learners will need to read the Open-book Assessment Guide to Study and Examination. This guidance document provides important information on how to prepare for, take and submit an ABE open-book exam. InstructionsMake sure you read and understand each question before answering. When answering questions, address all question requirements in order to optimise marks scored. Pay attention to question command words. You may use resources such as books, dictionaries, notes or any other written materials while sitting the exam. All used resources must be referenced. Select and organise notes you wish to reference while completing the exam. Begin each question response in the allocated section below each question. ABE reserve the right to investigate and penalise plagiarism and collusion as appropriate. Please consult the Open-book Assessment Guide to Study and Examination for full information on referencing best practice, in order to avoid committing plagiarism. If your exam is handwrittenFor learners completing the exam in handwriting, please ensure all pages are included in the final submission. For learners handwriting the exam, you may need to expand sections prior to printing out the answer booklet to allow space to use the word count designated to each question as fully as you need. Only final version of your answers should be included in the submission. Use note paper to draft your answers first. Leave margins on both sides of the page. Write only on one side of the paper Use blue or black ink, if completing the exam handwritten. Do not use pencil.

5UIBP0620 © ABE 2020General overviewThe word count for this examination is 3,500 words (-/+ 10% tolerance, i.e. your submission must not be less than 3,150 words and must not exceed 3,850 words). There will be word count requirements indicated next to each question. Markers are instructed to stop marking when the maximum word count is reached. NOTE – Appendices and the References list (if used) are all excluded from the overall word count, i.e. the full word count allowance is for the main body of your submission. Use allocated space for the business profile of your chosen organisation. Write your answers to each question in the specified location. It is important that the marker can easily identify which question is being answered otherwise the submission will not be marked. Context – Organisation SummaryYou must choose an organisation on which to base your answers, i.e. your answers must be set in the context of this specific organisation. Choose an organisation with which you are familiar. It must be a real organisation and the type of organisation you choose must be relevant to the questions. All your answers must be based on this organisation unless the question instructs you differently. You must provide a summary of background information on your chosen organisation (200 words). This must include: Name of the organisation Size of organisation Main markets where it operates (geographical locations) Examples of products and services Key competitors Main customer segments In addition to the above, you can include any other information which might be useful for the marker to understand the context of your answers. Your organisation summary is not included in the overall word count. Syllabus ContentBefore you answer the questions it is strongly recommended that you familiarise yourself with the study content relating to the unit. This content can be found in the Qualification Specification. Understanding this will help you to construct your answers and will ensure the content is relevant to the questions set. NOTE – The organisation summary must be completed and must accompany the submission otherwise the assessment will not be marked.

5UIBP0620 © ABE 2020Business profile (200 words)The Coca-Cola Corporation is a beverage retailer, producer and marketer of concentrates and syrups for non-alcoholic drinks. In the U.S. there are 500 bottlers and 183000 employees with retail sales of 61,000,000,000. American soft drinks consume an average of 55 gallons per person per year. It is home to over 500 brands of beverages, some 20 of those billion-dollar- brands, including four of the top five soft drinks: Coca-Cola, Diet Coke, Fanta, and Sprite. It also markets water, juice drinks, energy and sports drinks, dairy and plant-based drinks, and ready- to-drink teas and coffees, in addition to soft drinks. Minute Maid, Powerade, Dasani, Honest Tea, and Vitamin water are other top brands. The Coca-Cola Company operates in Atlanta, Georgia. Its stock is on a New York Stock Exchange (NYSE) list. Coca-Cola manages six (mostly geographically based) operating segments including Europe, the Middle East, and Africa (EMEA); Latin America; North America; Asia Pacific; Bottling Investments; and Corporate. Soft drinks from the Coca Cola are mainly for all consumers but there are some areas where Coca Cola targets specific consumers. For example, the Coca Cola diet targets the entire market being older and between 25 and 39 years of age. The biggest rival of Coca Cola is Pepsi who markets the same product almost and is in direct competition with us. Red Bull, Vitamin C, Energy Drinks are indirect competitors. OPEN BOOK EXAM QUESTIONS START ON THE NEXT PAGE

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