Designing an Integrated Communication Strategy for Water Conservation
Added on 2019-10-01
12 Pages2796 Words173 Views
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0Implementing strategiesStudent Name:Student Id:Tutor’s Name:Word Count:
1Table of ContentsIntroduction................................................................................................................................2Vision Statement........................................................................................................................3Mission Statement......................................................................................................................3Value statement..........................................................................................................................3Sustainability of Water Water Nowhere................................................................................4Value Statement.....................................................................................................................4Objective................................................................................................................................5Objectives of the Marketing Communication........................................................................5Integrated marketing communication frameworks................................................................6Intervention............................................................................................................................7Organizational and the brand performance................................................................................7Brand Identity.............................................................................................................................8Conclusion..................................................................................................................................9References................................................................................................................................10
2IntroductionThis study focusses on the integrated marketing communication strategies of the organizationcalled Water Water Nowhere. This study has delivers a clear, consistent along with thecompetitive message for itself and product. It has the challenge today for the oriented firm.An effective marketing strategy is thus required for an integral part for every efficient as wellas the result driven organization [ CITATION Arm15 \l 1033 ]. It is innovative along withcreative communication practitioners can be seen inappropriately for combining, coordinatingalong with the efficient use of the marketing communication tools which has a great impacton the company’s products and services. As per the best strategies, there is the Integrated Marketing Communication or IMC approachis needed to believe that the company will leave no chance for the error, there is no patiencefor the miscommunication. This IMC approach is found to place for the premium under theconsistency messages. It posits that the communication effort for the company will bedifferent products as for the right medium for eliciting the right results [ CITATION Bel181 \l 1033 ]. There is the simple argument of IMC when there are the financial, competitive alongwith the effective benefits as it has been achieved through the synergy which has beenafforded through the process of the integration. Also, it has been considered as the revolutionof the marketing thought, IMC as it is gradually emerging as the natural revolution within themarketing thought. It has been found that drinking water varies from place to place which is depending on thecondition for the source water as it can be drawn and thus the treatment is delivered shouldmeet all the regulations [ CITATION Cho17 \l 1033 ]. This study thus briefly strategies the integrated strategies for clean water within the nation.
3Vision StatementThe vision statement of Water Water Nowhere is quality, clean water for consumers. Itcompiles the guidelines of the values with drinking-water quality along with the minimumcriteria in order to have the treatment as well as source protection. It is needed to have aproperly maintained community water supply system for proper evaluation as per the numberof factors as it is considered [ CITATION Dho16 \l 1033 ]. Thereby, the average volume ofwater can be used for consumers for domestic purposes.Mission StatementThe mission statement is mentioned the water is needed to maintain with the quantitativemanner where the drinking water is not properly treated or can travel through the improperway as the maintained distribution system. It has been observed that there are many regionsfor which the freshwater resources are not adequate for meeting the domestic, economicdevelopment along with the needs [ CITATION Gho17 \l 1033 ]. This lack of adequate cleanwater in order to meet the human drinking water as well as the sanitation needs which ismostly needed for the constraint as per human health as well as the productivity.Value statementThe value system of the company is found to obtain as per the conventional freshwater withinthe region as the water conservation is needed to the major sectors within urban, agriculturalas well as industrial areas. Therefore, the conversation has measured for reducing the waterdemand as it is generally well established where it is required for societal or the economicincentives in order to implement [ CITATION Gho17 \l 1033 ]. Therefore this waterconservation will measure costly and most comparable in the case to increase the water
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