Personal Brand Development and Leadership Skills

The assignment focuses on developing a personal brand and showcasing leadership skills. It involves analyzing strengths and weaknesses, identifying areas for improvement, and outlining a practice plan. A fact-based interview format is used to highlight relevant experiences and aspirations. The document also includes a summary of the candidate's background, interests, and vision.

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INTRODUCTION TO BUSINESS COMMUNICATION

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Part A
Identify strengths, and visual representation
1. What are the strengths that others acknowledge in me?
 Open minded
 Polite
 Good hearted
 Team oriented
 Strong willed
 Responsible and
 social
2. When working on a team, what roles do I seek to fulfil?
 I am a natural leader who likes to take charge of situations
 I am a problem solver because I find solution to team challenges with ease
3. When faced with an overwhelming obstacles, what are my go to skills to overcome
it?
 I have knowledge-based skills in communication, computer technology and
academic theory. I will apply these skills in specific issues within my industry and
profession.
 Personal skills include integrity where I apply ethical principles in ethical
dilemma issues (Huey-Wen & Yu-Hsun, 2013)
 Logic is also an important part of my reasoning
4. What was the most successful project I ever tackled and what made me successful?

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Participating in drama has always been part of my life but the last performance was the
best. I emerged as top actor winning two awards. This was possible by months of practice
and polishing up on my talent.
5. What was the most important team role I ever fulfilled and why?
Serving as an assistant in a short-term project by an international organization gave me
the exposure of working under competent leadership. I learnt to focus on a vision and
grow my skills.
Figure 1: Five strengths Chart
Part B
Identify values and create visual representation
Problem
solver
Critical
thinker
Creative
Leader Organized
Self starter
Ethical Honest
Kind
ME

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Top 5 values on a scale of 1-5
1. Affluence
2. Efficient
3. Reliability
4. Humor
5. Adventure
Figure 2: Top five Priority attributes
Part C
Identify passions & create a visual representation
1. What would I do with my summer if money weren’t an issue?
 Skiing
 Performing
Affluence
Efficient
Reliability
Humor
Adventure

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 Movies
 Travelling
 Site seeing
 Swimming
 Sporting
 Dancing
 Gardening
2. What are my favorite activities
 Swimming
 Acting ( performing arts)
 Socializing
 Sports
 Movies
3. Why did I choose these particular college studies?
For skill development and as a passion (Radermacher, G, & Knudson, 2014)
4. What type of people am I drawn to?
 Polite
 Smart
 Go getters
 Outgoing
 Inspirational
5. What type of volunteer activity do I find compelling?
 Humanitarian work or service to humanity such as social work

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a) Was there a connection across all responses?
Yes, there is a connection between volunteerism, socializing and personal inspirational
b) Am I connecting my passions with my studies and career goals?
As I look forward to becoming a leader in a managerial position, I focus more on people. I
look at how to become better through personal and professional development. I have learnt
ways of conflict resolution and networking. By travelling and meeting more people, I
become aware of challenges facing humanity.
c) How can I pursue volunteer activity that is in line with my passion?
By pursuing a career that encourages communication, I pursue volunteer activities on people
and their problems. My skills polish on how I can become a communicator, and interact with
people. Through creativity and problem solving skills, I am able to give hope to
communities.
Figure 3: Merging passion with volunteer activities and learning
Travelling
meeting new people
Solving fresh
challenges
Socializing
listening to others
Providing leadership
in challenging
situations

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Part D
Purpose is the big picture, internal vision, clear values, engaged passions, purposeful action, and
personal road map
1. What has been important to you?
Leadership values is more important because it gives me a focus and engages my
passions for adventure and success in life. I know that I have a purpose as a leader when my
passion excels within my values.
2. Who is on this journey with you?
Friends, family and mentors
3. What are you doing that fuels your passion?
Pursuing my skills and making changes is motivating because it encourages me to improve
for the better
4. What are you working towards/have accomplished for a sense of purpose
Winning awards and serving in a humanitarian organization has redefined my idea about
people. This gives me a purpose to serve people and I am working at providing solutions to
contemporary challenges faced by people.
5. What are you headed next

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My next plan is to focus on the fulfilment of my career in an effort to deliver service to people
professionally. Through problem solving and work experience, I plan to implement what I have
learnt academically in real life situations (PWC, 2017).
Being passionate about people is a central focus. Through innovation, I plan to tap into my talent
and merge with volunteer work and hobbies for successful implementation as shown below
Figure 4: Commitment to a passion plan
Passion and Purpose Commitment
Competency involves more than skills and experience. It takes personal branding to bring
out the best in an individual. Passions come in as important aspects of personal development.
The integration of passions in individual traits is the same as investing in branding techniques for
business organizations. Passions connect to goals because people find careers out of their
creative ideas. Individuals who are multitalented also come out as multi-skilled hence portray
Consumer
demands Find Challenges
Community
problems
Passionate
about
people
volunteer activities creative
solutions
adventure Innovative Solutions
Personal
uniqueness

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stronger potential. My passions bring out unique attributes. In the process of having fun or
adventure, I often come across ways of solving problems. I know that employers seek for
employees who add value. I focus on my strengths, and values, which are beneficial to the
organization. My individual passions drives the ability to stand out. Engraved in my career goals
and personal objectives, these are valuable assets for my future job hunting attempts. As an
addition to skills and work experience, these define my personality.
As a young, well-educated, and entrepreneurial mind, I have solutions for the community
and people as consumers. My plan is to learn new ways of doing things as I engage in popular
social activities such as sporting, swimming and socializing. I know of businesses that are always
searching for ideas to improve and gain a competitive edge. I am always thinking of environment
friendly solutions that I can use within the community. I realize that all industries depend on
passionate people who have innovative ideas to share.

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Part E
Pulling it all together
Figure 5: putting it all together as a leader in the making
Part F
a) Professional presence
1 (not at all) 5 (very likely)
Change maker
Social
Passionate on people
Managerial roles
Problem solver
Leader

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1 2 3 4 5
Being myself 4
Open in expressing
ideas
5
Proper event dress
code
3
Public speaking 3
Eye contact 4
Formal protocol 2
Conflict resolution 1
Apologizing 2
Accepting
responsibility
4
Follow up & delivery 4
Prompt 5
Promising 5
Keen on details 4
Confidentiality 4
Positive interactions 5
Confidence 3
Anti-gossip 4
Thinking ahead 5

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Articulate in thoughts 4
Goal oriented 4
Smart 3
Mentorship 2
Body language 3
Professional image in
communication
3
Social media 3
Voicemail 2
Notetaking 4
Handshake 3
Self-introduction 4
Grooming 4
Table 1: Professional development
b) Need for improvement and practice plan

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Table 2: Key areas of improvement with practice opportunities
Part G
1. Fact based interview
The organization has values focused on meeting consumer needs through value addition.
Through quality products, the company stands out among the top in its industry. Its focus on the
people inspires its innovative processes and CSR practices. This is a competent brand in a highly
competitive industry. Its success depends on its ability to meet consumer demands. As a leader
and a reliable person, I am confident that I will add value to the organization. I am a problem
solver, highly organized and people oriented. I have good communication skills and experience
in a busy organization. The organization provides a platform for me to grow my skills.
2. What is a typical week for you?
In school, I attend my classes but outside I engage in sports. On weekends, I like to meet
people. I travel for adventures, and I love interacting with people and nature. As a social person,
I volunteer in a social network for young people and we share solutions to some of the
Learn ways to apologize
Lead by example
Conflict
Resolution
Find mentors in professional
roles
Coaching
Mentorship

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challenges facing our generation. Among these is unemployment and drug abuse. We try to find
solutions. I also run a blog, which engages young people on social media and internet links on
such issues.
3. As a leader, I once gave a talk about contemporary technology. I was able to highlight
how I have used technology to make money. I brought out ideas about using blogs to
inform people and sell products. Today more students use blogs as travel sites for big
companies. This has become an entrepreneurship venture
4. At one point, I failed in making the necessary presentation in a project. I was unable
to meet the deadline so I repeated the project in line with the requirements. This
helped me to cover up for a failed attempt.
Part H
He is a first year student at a national university in Canada. He previously worked as an
assistant with a global social organization for immigrants. Looking forward to becoming a
leading entrepreneur in the region. He is the owner of Youthful Network 101. He is also part of
the Canadian Young business community. He finds inspiration from nature and technology. He is
interested in sports, movies and networking. He is single and available but not ready for
commitment. He is a Problem solver and people oriented. He has a vision to change the world
through ideas and sustainability. He is passionate about travelling, socializing and innovating. He
loves engaging with people on humanity issues. He is highly organized and reliable. He has an
open mind, is approachable and keen on details. Hardworking and creative, he is also an award-
winning artist in performing arts. He is a Christian and connects well in diverse cultural
environments.

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References
Huey-Wen, C., & Yu-Hsun, L. (2013). Transformational Leadership and Team Performance.
Sage Open, 3(3).
PWC. (2017). Personal brand work book. Price Waterhouse Coopers. Retrieved October 16,
2017, from https://www.pwc.com/c1/en/assets/downloads/personal_brand_workbook.pdf
Radermacher, A., G, W., & Knudson, D. (2014). Investing the skill gap between graduating
students and industry expectations. Companion Proceedings of the 36th international
Conference on Software Engineering (pp. 291-300). ACM.