Dealing with Strategy and Change

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Running head: STRATEGY AND CHANGE
Dealing with Strategy and Change
Name
Institution
Author’s Note

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STRATEGY AND CHANGE
Identification of key strategic issues that must be addressed by the company for the coming
future
Strategy is an important issue within an organization and in most cases; it should always
be given a first priority in terms of addressing it within the minimum time possible. Strategic
change can be best described as a combination of plans that are capable of being implemented by
a given organization with an intention of coming up with one of the most valuable changes that
aims towards taking the organization to another level. In this current world, most of the top
management teams have concentrated much towards handling of various issues that are fully
attached to strategic change (Birdi et al., 2016).they have been able to believe that this parameter
is capable of scaling up their performance across different market platforms. Moreover, when
dealing with strategic change, there care quite a number of issues that needs to be looked into to
make sure that it doesn’t affect the organization’s performance but instead, it should be able to
offer a positive contribution towards its level of scaling up. There are quite a number of
strategies that organizations have been able to put into consideration and most of the strategies
have always required a full participation of various personalities within the organization with the
major ones being the employees, senior management team together with the stakeholders who
are likely to be found at the internal level. At some point, the implementation of strategic change
will also require the analysis of what is taking place in the outside environment thus making sure
that an organization is capable of developing the potentiality of conforming with all those
changes being experienced within its outside world thus being able to strategize efficiently in
terms of how it carries out the distribution of its goods and services across different targeted
locations (Birkinshaw, Bresman & Håkanson, 2016). Finally, strategic change is a set of
decisions that have been made to work hand in hand with the mission and vision of a given

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STRATEGY AND CHANGE
organization since the strategies are capable of providing guidelines regarding the exact way that
should be followed in order to attain a certain combination of objectives. The identification of
the key strategic issues within an organization will require the combination of various ideas
across different individuals who tend to be working in various sectors across the entire
organizational boundaries. This will make it much easier to identify some of the major issues that
require to be given the first priority as much as possible (Godey et al., 2016).
Major strategic issues that Oporto Company must address
Addressing a strategic issue is one of the most fundamental steps that require much attention of
an organization for it to create one of the most conducive environments that is more suitable for
future operations thus injecting quite a number of positive results within its boundaries. The
following are some of the major strategic issues that Oporto Company needs to address in the
coming future to ensure that it is capable of staying relevant as much as possible;
(1) Building of brad reputation and structure of the organization- This is an essential strategic
issue that needs to be giving the first priority by the management of the organization
(Brewster, Wood & Brookes, 2017). In order to ensure that smooth operations together
with the production of quality products and services are experienced in the coming future
in order to offer a competitive advantage to quite a number of competitors, there is the
need to try as much as possible to employ quite a number of advanced strategies that are
likely to focus in the building of the brand reputation attached to the whole organization.
Building a strong and reasonable brand across various customer segments is a strategic
issue that will totally increase the reputation of the entire organization and even go as far
as attracting the attention of quite a number of customers (Guest, 2011). In order to come