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Amazon's Strategy for Entering the Indian Market

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Added on  2022/10/12

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This report discusses Amazon's strategy for entering the Indian market and how it has become a major player in the e-commerce industry. It covers the company's ownership, location, and internalisation strategy, as well as its use of cost leadership and differentiation focus. The report also explores the challenges and opportunities of doing business in India, including the political, economic, technological, and legal environments.

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