The need of employee motivation in increasing the operations and productivity of the business

This dissertation explores the need for employee motivation in increasing business operations and productivity. It includes a case study on Unilever Plc and discusses the concept of employee motivation, its impact on performance and productivity, and suitable ways to motivate employees.

6001 Dissertation

ABSTRACT
The present investigation is taken into consideration on employee motivation. Employee
motivation is the important part of work life of staff members. This inspires the people for
putting efforts towards attaining organisational objectives. The aim of this research is need of
employee motivation in increasing the operations and productivity of the business. The employee
motivation helps in improving the performance level and productivity of an organisation. The
literature review has been done by using the secondary sources for an instance books, articles,
internet sources and others. In the literature review, there has been discussion about the
employee motivation and the different ways to motivate the staff members within an
organisation. Research methodology is one of the main part of research that consists different
approaches, methods, philosophies and others. There has been quantitative research method used
as it provides the relevant information and also facts and figures regarding the particular area.
For collection of data, there has been primary and secondary methods of data collection used. In
the primary method, questionnaire developed regarding the employee motivation. The findings
are based on the primary and secondary basis. The findings stated from the primary method
consists about the employee motivation impact on the productivity of company. There has been
examined the factors affecting the motivation of employees. The findings on secondary basis
analysed about the need to motivate the staff members within an organisation. There has been
determined the various ways to motivate employee in company that helps in enhance
productivity and profitability of an organisation.

Table of Contents
INTRODUCTION...........................................................................................................................1
Background of the Research...................................................................................................1
Background of the Research Organisation.............................................................................1
Research Aim.........................................................................................................................2
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
Rationale of Research.............................................................................................................2
LITERATURE REVIEW................................................................................................................4
Concept of employee motivation in the context to business..................................................4
Need for a business to motivate employees at workplace......................................................5
Impact of employee motivation over the performance and productivity of the business......6
The suitable ways that can be implementing by the Unilever Plc to motivating employees at
workplace...............................................................................................................................7
METHODOLOGY........................................................................................................................10
Research philosophies..........................................................................................................10
Research approach................................................................................................................10
Research strategies...............................................................................................................11
Research choice....................................................................................................................11
Data collection methods.......................................................................................................12
Time horizons.......................................................................................................................13
FINDINGS AND ANALYSIS......................................................................................................14
CONCLUSION AND RECOMMENDATIONS............................................................................1
Conclusion..............................................................................................................................1
Recommendations..................................................................................................................2
REFERENCES................................................................................................................................4

Title: The need of employee motivation in increasing the operations and productivity of the
business.
INTRODUCTION
Background of the Research
Motivation is regarded as most imperative matter in an organisation. Employee motivation
is related to commitment level, energy and persistence that employer of company bring to the
jobs. The motivation is helpful for the staff members to the high productivity level as well as
engagement. The employee motivation is key to success of the company. This is level of the
energy, drive and commitment that employees of company bring to perform role each day.
Without the motivation, firm experience minimize productivity, minimum output level and this is
likely that firm will fall short in order to reaching the necessary objectives. The motivation
mainly occupies necessary place in management process (Adeola and Adebiyi, 2016). It can
mainly use to encouraging the employees to make the positive contribution for attaining
organisational goals. Mainly employee motivation impact on employee engagement. engaged
staff member is committed emotionally to an organisation. This kind of commitment tends to
impact behaviour towards company. The motivated employees can be lead to enhance
productivity and permit to attain the high output level. If the employee will not be motivated at
workplace, then they will not able to perform in better manner and this develop the negative
impact on organisational productivity. In context to this, maintaining as well as improving the
employee motivation cab ne issue for organisation as each task will be of the interest and also
excitement to those which should be finish this. Firms should work to find out the effective ways
to enhance employee’s motivation level.
Background of the Research Organisation
Unilever Plc is British multinational consumer products company and its headquarter is in
London. This company is fast moving consumer goods firm. It operates more than 100 countries,
selling goods in more than the 190 countries. It deals in food, soft drinks, candy, ice cream,
cheese, pharmaceutical and other products (Ali and et. al, 2016). In Unilever company, high
organisational commitment and job satisfaction keeps staff members from switching to the other
company. this company have executed the innovate ways to assure the high motivation level of
employees. In this company, main focus of human resource is to motivate the employees and

enhance their performance level so that they can work effectively and perform business
operations. Other than this, management is concerned to encouraging staff members in an
organisation in such a way to giving the monetary as well as non- monetary advantages to using
abilities in perform business operations and sustain employees for long time period (Al-Sada, Al-
Esmael and Faisal, 2017).
Research Aim
“To identify the need of employee motivation in increasing the operations and productivity
of the business. A case study on Unilever Plc”.
Research Objectives
The effective objectives of the research that are specifically based over the aim of the
research are associated as under:
 To understand the concept of employee motivation in the context to business.
 To analyse the need for a business to motivate employees at workplace.
 To articulate the impact of employee motivation over the performance and productivity
of the business.
 To determine the suitable ways that can be implement by the Unilever Plc to motivating
employees at workplace.
Research Questions
The key questions that are imperative to aid the project in right manner are associated as
below:
 What is the concept of employee motivation in the context to business?
 What is the need for a business to motivate employees at workplace?
 What is the impact of employee motivation over the performance and productivity of the
business?
 What are the suitable ways that can be implementing by the Unilever Plc to motivating
employees at workplace?
Rationale of Research
The present investigation is related to the need of employee motivation in increasing the
operations and productivity of the business. Employee motivation is main function that each
manager has to be perform with some of the other managerial function. The motivation is helpful

for company to enhance the employee’s performance and productivity of company. There is
personal and professional context of an investigator to perform an investigation. In personal
context, personal recognition of a researcher wants to be explore ability enhancing the abilities
and skills (Antoni and et. al., 2017). In the professional context, conducting the present
investigation helps in increasing the analytical and research skills to perform similar type of
investigation in future. This helps in provide the better understanding about the employee
motivation and in which manner it impacts on productivity of an organisation.

LITERATURE REVIEW
Literature review is also considered as narrative review which is consider as process review
articles related to topic. A literature review is determined as scholarly paper which present
current information or knowledge include substantive aggregation and theoretical as well as
methodological attempt to specific topic. By adopting literature review researcher able to
evaluate aspects as well as viewpoints of other researcher on the same topic.
Concept of employee motivation in the context to business
According to Roselle Rogers (2020) it has been stated that Employees motivation in
simpler terms can be stated as the level of commitment, honest efforts and creativity they are
able to bring in their work on a regular basis. It shows how much connected they feel as a part of
the Organization they work in and are engaged to achieve the Goal of the organization. There are
many factors that influences the performance of the Organization that mainly consist of human
resources, Environment and capital. From all the three factors, human resources influence the
most on the performance level of the work. Thus it is justifiable to motivate the employees so
that they value their work and firm as a whole and concentrate their full efforts to accomplish the
goals of the Organization. Employees are considered as asset of the Organization and are majorly
responsible for the success of the organization (Badrianto and Ekhsan, 2019). If the employees
are motivated by themselves to do their work, then they by themselves take the responsibility to
do their work and are also ready to do whatever is required so that their creativity can help them
individual and also make a valuable contribution to the organization thereby increasing the
revenue on a periodic basis and that also leads to increase their profit margin. Apart from this
motivation also is fruitful that includes certain qualitative measures that includes positive
atmosphere within the company. Staff members are committed and feel secured that ultimately
results in making the customers satisfied as well as happy thereby customers remain connected to
their company. This ultimately helps the Organization to be in a better position compared to
competitors. The Motivation isn't visible and it is impossible to measure motivation in
quantitative terms and it is also uncontrollable but it is can be easily be done if done correctly
and with right reasons. If an Employee has a very low level of motivation then it would result in
a quite slow pace, even lead to avoidance of the task and spending their valuable time and energy
in internet suffering or using excessive use of their mobile phone in work time. It will result in

employees not being focussed and as a result organization productivity will suffer. Motivation is
bifurcated into two types one is intrinsic motivation and other is extrinsic motivation. There can
be number of ways that Organization can take to motivate employees that can include
employee’s motivation surveys through the way of online surveys employees can give genuine
feedback about their experiences, their suggestions that can help Organization now if any of
employees’ suggestion can bring positive change and that may even lead them towards higher
growth. Employees satisfaction surveys will help managers to resolve employees issues their by
resulting in significant reduction in number of dissatisfied employees (Bawa, 2017). Employers
should recognize the employers for their job it will create healthier bond between them it will
make the employees value their work and become more productive. Create a good working
environment were in their break enjoy snakes and doing friendly interact with their colleagues
that will motivation the employees and in turn Organization performance will increase by many
folds.
Need for a business to motivate employees at workplace
According to Catherine Lovering (2020) In an organization, Employee motivation is one of
the important aspect because it helps workers in enhancing their ability to do their best at
working area. Motivation is the desire and energy that makes employee interested and committed
to their job. It is the motivation that drives them or pushes them to achieve more. This also help
in employees to show up at work every day. Employee motivation is important for the company.
The more employees are motivated, more they are dedicated, work harder and therefore it also
help them to produce more. In other words, employee motivation improves the quality of work
within the organisation. On the other hand, employee with low motivation level working at a
slower pace and therefore get distract even spending more time away from their delegated tasks.
In some cases demotivated employees start occupying themselves in surfing online or spending
time on their phones. Which make them largely unfocused, do not enjoy their work, which
results in feeling burden of their work. Thus, this is not only wasting of company's resources but
also effect the fellow employees of the organisation. Lack of motivation among employees of the
company lead to producing less at work, less than standard performance and even lack in
meeting important targets. Therefore, company must avoid demotivation among employees.
There are number of benefits of motivated employee:

Increase in Productivity Level: When employees are motivated, they work faster and more
efficiently, thus lead to more output for the company. This increase productivity in both
employees as well as in company.
Increase in Innovation: With motivation employees not only will produce more, but also
done work in creative way, as they start enjoying their assigned work instead of boring. Being
highly focused on work, whether it is product or service, motivated employees try to see areas
for improvement, better way to perform them and they are driven towards work to keep
enhancing productivity.
Low Level of Staff Turnover: With positive motivation among employee’s company face
low staff turnover. Which save company from expenses in long recruitment process thus
company can be more focused on other crucial decisions, instead on new hire.
Low Absent ism: Motivation is key of happy and satisfied workforce in an organisation.
With happy, motivated, energised workforce company face less absents among its employees.
They are less likely to miss their work unless they have any valid or genuine reason for not be
available. A motivated employee feel that this could delay their progress
Enhance Reputation and Build Image: When employees of a company enjoy their task
and feel motivated, this help in enhancing reputation for the company in market create goodwill
and also build an image and known for its great workforce and work environment.
From above points the need of motivation in a company can be felt and also the positive
sides of it. Motivated employees are more enthusiastic, self-driven and takes pride in their work.
Employees accomplish their given tasks in time, take right action and want to give their best at
job, both for themselves and for the company. Whether company is currently at the top of their
business, or on the way up, employee motivation remains at critical importance at every level. It
is the employee's dedication, performance towards work that makes a company more successful
in their business.
Impact of employee motivation over the performance and productivity of the business.
Anar Nasibov (2020), it has been stated that motivation of staff members is one of the
major factor that each manager has to be perform with their managerial functions. The
Motivation occupies a necessary place as well as position in whole management process.
Employee motivation is considering as one of the essential part of organisation that is significant
for boosting performance and productivity. It has been determined that organisation needs to

conduct different activities and that which will help in motivating employees so that business
practices can be smoothly and effectively performed. Employee motivation includes various task
of business that are conducted with the motive of boosting morale of employees as well as
encouraging them to carry out business practices in more effective and efficient manner. It can
be mainly used for encouraging employees to make positive contribution for attaining the set
objectives of an organisation. In regards to this, motivation is necessary as the human nature
requirements some inducement sort, incentive or encouragement to get the high performance
level. It has been determined that motivation of employee will lead to have positive impact over
their performance and productivity level as employees will be considering their full potential and
skills in order to significantly carry out business practices. The job performance is management
process by which managers assure those staff members activities as well as outputs are to be
congruent with objectives of company. Motivation level within workplace have direct impact on
the performance and productivity of staff members. It has been determined that motivated
employees will be able to conduct business practices in more effective and significant manner as
compare to less motivated employees. Through employee motivation engagement level of
employee with business practices will be enhanced as they will be more excited to carry out job
role activities in more effective manner (Dharma, 2018). This will lead to have major impact on
performance and productivity of business as well as assist in attaining desires goals and
objectives of business. Staff members who are motivated related to their jobs are able to conduct
their responsibilities and production numbers enhance as result. In regards to this, employees can
be focus on enhance performance level and productivity that allow company to attain high output
level. Many of the staff members need high motivation to be feel better regarding jobs and
perform effectively. Employee motivation helps in improving the employee efficiency. For
getting the better results, staff members require to have better balance among ability to be
perform task provided and also willingness to want to be perform task.
The suitable ways that can be implementing by the Unilever Plc to motivating employees at
workplace
As per perspective of George Dickson (2020) there are several methods which can be
adopted by a company in order to motivate employees at the workplace. It is essential for an
organisation manager to understand or determine best way to motivate their employees as
through that they can enhance their performance as well as productivity (20 Simple Ways to

Increase Motivation in the Workplace, 2020). Below some of main ways which can be adopted
by Unilever Plc to motivate their employees at the workplace: -
Recognised great work of employees – According to this strategy a company must
recognised the great performance of employees as through that they feel motivated which
increase their work quality. In respect of this Unilever Plc may adopt several methods such as
provide incentives, certificate, bonus and many more. It is one of the best way to motivate
employees at workplace. In respect of this respective company need to do analysis of staff's work
or performance every month so management can develop or create proper strategies and plan
accordingly.
Set small and measurable goals – In respect of this method or strategy to motivate
employees at workplace, a company manageable need to set small as well as measurable goals so
that employee can attain it successfully. In addition to this, it also helps in motivating employees
so that they can attain desire goal. Moreover, when the respective company manager set clear,
small and measurable goal they able to boost motivation level of employees which increase their
performance quality which is beneficial for company as well (Diamantidis and Chatzoglou,
2019).
Always celebrate result – According to this strategy to motivate employees a company
management need to celebrate the result of very project because through that staffs feel
encouraged as well as motivated which increase their performance. In respect of this it is
essential for Unilever Plc to conduct proper management of project so that all team may attain
their goal. In addition to this it is also essential for management to celebrate the result so that
employees feel motivated which increase their performance (Hao, Farooq and Zhang, 2018).
Provide regular breaks – In respect of this strategy a company need to provide regular
breaks to their staffs so that feel relax as well as motivated. This will increase the work quality of
employees which is also beneficial for the company as they able to enhance their profitability
ratio. In respect of this, Unilever Plc need to provide regulars break to their employees within the
working hours so that they can relax and feel refresh, this will increase their performance and
productivity. In addition to this respective company must also provide long breaks to employees
in which they can go for a holiday as that all impact positively on employee’s performance and
productivity as they feel motivated at workplace (Evangeline and Ragavan, 2016).

Be transparent – According to this strategy a company need to always be transparent with
their employees as that enhance their motivation level. In respect of this, by adopting this
strategy respective company need to be transparent with their employees as through that they feel
valuable in firm which enhance their motivation level effectively. This will also increase the
company performance as well as productivity (Jungert and et. al., 2018).
These are some of the most common strategies or plans which can be adopted by
Unilever Plc in order to motivate their employees at the workplace as that is beneficial for both
employees and company.

METHODOLOGY
Research methodology is considering as procedures that is used by the investigator in order
to gather authenticate and reliable information related to topic. This will mainly allow the readers
to evaluate validity as well as reliability of the study. Research methodology generally provide
guidelines to the researcher that help them in gather proper information. Along with this, it also
provides training and guidelines to researcher so that they can select most appropriate tool and
techniques for getting proper outcome (Khan and et. al., 2017). In respective research researcher
is adopting research onion as the research methodology. Saunders research onion is generally
providing information related to different stages conducting in research work. Like an onion
respective method also have different layers which help in gathering authenticate information,
explanation of those layers are mentioned below: -
Research philosophies
It is considered as brief of the ways through which data related to phenomenon will
gathered as well as analyse in proper manner (Pang and Lu, 2018). There are two kinds of
research philosophies i.e. interpretivism as well as positivism research philosophy.
Interpretivism philosophy – It is generally based on the principles which initiate
researcher performance in a specific role for observing things or activities. In addition to this,
research is mainly conducted on the basis of the interest of investigator (Kubica and SZArUCKI,
2016).
Positivism philosophy – It is generally based on an idea according to which specific
knowledge or thought is acceptable as well as characterised by conducting hypothesis testing that
is based on existing knowledge theory. This is mainly based on the empirical information along
with the large samples which use to develop generalisation.
Justification – In context of respective investigation, researcher is adopting positivism
research philosophy as by which they can collect proper and reliable data related to title and
objective. In this data gathered from large sample which ensure that information or data are more
appropriate and useful for attaining desire outcome.
Research approach
It is considered as approach that is used by an investigator in order conduct investigation
work in proper way. There are two kinds of research approaches that is implemented by

investigator i.e. deductive as well as inductive. The research approach is generally considered as
process or plan that is adopted in order to conduct investigation along with span steps from wider
assumption (Kuvaas and et. al., 2017).
Deductive approach – In order to conduct deductive research, it is essential for researcher
to begin with the theories. Respective approach can be explained by using hypothesis means
which can be derived from the propositions of theory. It is also related with the scientific
research. The respective approach is based on the quantitative research (Kuranchie-Mensah and
Amponsah-Tawiah, 2016).
Inductive approach – It is considering as approach which is a systematic procedures used
for examining the qualitative information or data related to topic so that researcher can attain
their desire outcome. In this there is movement from the particular observation to the wider
generalisation.
Justification – In context of respective investigation the investigator is implementing
deductive research approach as through that they able to do proper evaluation of the quantitative
information or data related to the topic.
Research strategies
It is considered as step by step action plan which generally provide appropriate direction
the researcher efforts as well as thoughts. This will also enable to do investigation in a systematic
way as well as also help in attaining desire outcome within specific period of time. There are
many kinds of research strategies that an investigator can implement in order to attain desire
outcome such as survey, case study, interviews and so on (Lee and Raschke, 2016).
Justification – In context of this research project, an investigator is adopting survey
research strategies and according to which they are developing questionnaire through which
survey will conduct. This will generally help researcher in gathering authenticate as well as
reliable information related to topic of research.
Research choice
It mainly includes information related to method for finding source that is used by
investigator for gathering authenticate subject matter or data related to title (PANCASILA,
HARYONO and SULISTYO, 2020). There are mainly two kinds of research choice for
researcher i.e. qualitative as well as quantitative research choice.

Quantitative choice – This method is generally used by a researcher in order to gather as
well as evaluate the numerical or statistical information or data. This is generally used to search
patterns, develop the predictions as well as generalised result or outcome to huge population. In
order to select the quantitative choice, it is essential for researcher to select sample size from
whom they gather authenticate and reliable information (Mikkelsen, Jacobsen and Andersen,
2017).
Qualitative choice – It is determined as technique that is implemented by a investigator for
conducting evaluation of non-numerical information for understanding the concepts, opinions as
well as experiences. This method is generally used to gather in depth insight related to the issues
or properly generate proper ideas for conducting research.
Justification – In context of this investigation, an investigator is implementing
quantitative research choice as by which they can collect authenticate and reliable information
that are based on the numbers and statistics. In this researcher themselves gather information or
data related to topic so that they can attain their desire outcome successfully.
Data collection methods
It is determined as process of collecting, evaluating and analysing reliable and authenticate
information through which researcher can attain their desire goal successfully. This will also help
in ensuring that the outcome is positive and effective. There are two methods of data collection
that can be implemented by a researcher for gathering proper information related to research
topic i.e. primary as well as secondary (Nduka, 2016).
Primary collection method – It is considered as method according to which researcher
themselves gather information and data related to topic. It is considered as time taking method as
well as it required more funds. In respect of this researcher may adopt different methods such as
survey, interview, develop questionnaire, observation and so on. It is also considered as first
hand collected information which means it is more authenticate and reliable.
Secondary collection method – It is determined as method or techniques according to which
researcher gather information related to topic from the existing sources (Nurun Nabi and Dip,
2017). These sources can be online and offline books, articles, newspaper, government
documents and many more. This method not required much time as well as through this
researcher can understand others perspective effectively.

Justification – In respect of this research, an investigator is adopting both primary method
as well as secondary method because this will help them in gathering authenticate and reliable
information successfully. In respect of primary method researcher is developing questionnaire as
well as in respect of secondary method they are conducting study by existing articles.
Time horizons
Through this a researcher able to determine in how much time they will accomplish
research work effectively and properly (Olusadum and Anulika, 2018). There are two kinds of
time horizon which researcher may adopt i.e. cross sectional time horizon as well as longitudinal
time horizon.
Cross sectional time horizon – It is considered as short term evaluation consisting to
collection of information related to topic in specific time period (Nyambegera and Gicheru,
2016).
Longitudinal time horizon – It is determined as collection of information repeatedly over a
huge time period. In this data are collected from the similar sample over extended period of time.
Justification – According to this research, an investigator is choosing cross sectional time
horizon as through which investigator can determine the time duration in that they conduct their
work in effective manner.

FINDINGS AND ANALYSIS
In this, the findings are based on the primary and secondary data collection method.
Questionnaire developed in primary method. For analysis, there has also been a thematic analysis
method used in this research. For proper analysis, themes and graphs have been developed on the
basis of the questions which are mentioned in the questionnaire. On the other hand, findings are
based on the literature review in which information has been collected by using secondary
sources such as books, journals, articles, internet sources and many others.
QUESTIONNAIRE
Q1) Do you understand about the concept of employee motivation?
a) Yes
b) No
Q2) According to you, does employee motivation helps in enhance the performance and
productivity of company?
a) Yes
b) No
Q3) As per your perspective, what are the benefits of employee motivation to an
organisation?
a) Handle uncertainty better
b) Proactive employees
c) Understand company’s goals better
d) Sustain employees
Q4) What are the different factors affecting on employee motivation?
a) Reward and recognition
b) Leadership
c) Work life balance
d) Work environment
Q5) Does positive working environment can motivate the staff members to give their
productiveness at workplace?
a) Yes
b) No
Q6) According to you, what may be the impact of the employee motivation on the

performance and productivity of Unilever?
a) Positive impact
b) Negative impact
Q7) What do you think, how employee motivation is important for an organisation?
a) Increase employee performance
b) Sustain staff
c) Enhance organisational productivity
Q8) As per your opinion, are there any changes in an organisation that might have affected
motivation of employees?
a) Yes
b) No
Q9) According to your perspective, which type of motivational technique Unilever used to
motivate the employees?
a) Monetary
b) Non- monetary
Q10) What is the requirement for a business to motivate employees at workplace?
a) Higher Productivity Level
b) More Innovation
c) Low Absenteeism
d) Great Reputation and Strong Recruitment
Q11) What are the different issues faced by Unilever company in motivating staff members
at workplace?
a) No regular performance evaluations
b) Irregular one-on-one management meetings
c) Lack of personal goal-setting
d) The absence of regular feedback
Q12) As per your opinion, what are the different ways Unilever used to motivate the staff
members at workplace?
a) Provide them rewards
b) Appreciate employee’s performance
c) Improve work environment

d) Provide training to staff
Q13) Recommend ways through which company can increase employee performance and
gain competitive advantages.
Frequency table
Q1) Do you understand about the concept of employee motivation? Frequency
a) Yes 38
b) No 2
Q2) According to you, does employee motivation helps in enhance
the performance and productivity of company?
Frequency
a) Yes 35
b) No 5
Q3) As per your perspective, what are the benefits of employee
motivation to an organisation?
Frequency
a) Handle uncertainty better 10
b) Proactive employees 10
c) Understand company’s goals better 10
d) Sustain employees 10
Q4) What are the different factors affecting on employee
motivation?
Frequency
a) Reward and recognition 12
b) Leadership 8
c) Work life balance 10
d) Work environment 10
Q5) Does positive working environment can motivate the staff
members to give their productiveness at workplace?
Frequency
a) Yes 30
b) No 10
Q6) According to you, what may be the impact of the employee
motivation on the performance and productivity of Unilever?
Frequency
a) Positive impact 25

b) Negative impact 15
Q7) What do you think, how employee motivation is important for
an organisation?
Frequency
a) Increase employee performance 15
b) Sustain staff 15
c) Enhance organisational productivity 10
Q8) As per your opinion, are there any changes in an organisation
that might have affected motivation of employees?
Frequency
a) Yes 32
b) No 8
Q9) According to your perspective, which type of motivational
technique Unilever used to motivate the employees?
Frequency
a) Monetary 22
b) Non- monetary 18
Q10) What is the requirement for a business to motivate employees
at workplace?
Frequency
a) Higher Productivity Level 10
b) More Innovation 10
c) Low Absenteeism 10
d) Great Reputation and Strong Recruitment 10
Q11) What are the different issues faced by Unilever company in
motivating staff members at workplace?
Frequency
a) No regular performance evaluations 12
b) Irregular one-on-one management meetings 10
c) Lack of personal goal-setting 8
d) The absence of regular feedback 10
Q12) As per your opinion, what are various ways Unilever used to
motivate staff members within an organisation?
Frequency
a) Provide them rewards 10
b) Appreciate employee’s performance 10
c) Improve work environment 10

d) Provide training to staff 10
THEME 1: Understanding regarding employee motivation
Q1) Do you understand about the concept of employee motivation? Frequency
a) Yes 38
b) No 2
Interpretation: This has been stated from mention graph that 38 respondents said that they have
the detailed understanding and information regarding employee motivation within an
organisation. There are 2 remaining respondents which are not aware about the employee
motivation in detailed manner.
THEME 2: Employee motivation helps in enhance the performance and productivity
Q2) According to you, does employee motivation helps in enhance
the performance and productivity of company?
Frequency
a) Yes 35
b) No 5
a) Yes b) No
0
5
10
15
20
25
30
35
40
38
2

Interpretation: As per viewpoint of 35 participates that employee motivation helps in increase
performance and productivity level of an organisation. The positive working environment aids in
motivate employees so that they can work in better manner. 5 remaining participants are not
agreeing with mention statement.
THEME 3: Benefits of employee motivation
Q3) As per your perspective, what are advantages of employee
motivation to company?
Frequency
a) Handle uncertainty better 10
b) Proactive employees 10
c) Understand company’s goals better 10
d) Sustain employees 10
a) Yes b) No
0
5
10
15
20
25
30
35
35
5

Interpretation: According to 10 respondents that main benefit of the employee motivation to
company is handle the uncertainty in better manner. The motivated staff members are more
engaged as they are self-confident in their working. They know about handling the complex
situations. There are 10 respondents which said that motivated staff members are look
proactively for the new situation in order to eliminate the challenges and attain objectives. They
do not wait for the feedback and also analyse own work. According to viewpoint of 10
respondents that it is necessary for motivated employees to understand own work to contribute to
overall success of an organisation. They want to understand what mission, objectives and
mission of company. On the basis of 10 remaining respondents that motivate the employees
helps in sustain staff members in an organisation.
THEME 4: Different factors affecting on employee motivation
Q4) What are the different factors affecting on employee
motivation?
Frequency
a) Reward and recognition 12
b) Leadership 8
c) Work life balance 10
d) Work environment 10
a) Handle uncertainty better
b) Proactive employees
c) Understand company’s goals better
d) Sustain employees
0
1
2
3
4
5
6
7
8
9
10
10 10 10 10

Interpretation: It has been stated from mention graph that there are various factors affecting on
the employee motivation. There are 12 respondents which said that rewards and recognition are
the main factors of motivation. Rewards motivate the staff members so they can perform in
significant way. 8 participants said that leading the staff members is necessary because it helps in
provide them the right direction to perform the work effectively. There are 10 respondents which
said that work life balance is main factor. 10 remaining respondents are agreeing with the
working environment in which employees are working.
THEME 5: Positive working environment can motivate the staff members to give their
productiveness
Q5) Does positive working environment can motivate the staff
members to give their productiveness at workplace?
Frequency
a) Yes 30
b) No 10
a) Reward and recognition b) Leadership c) Work life balance d) Work environment
0
2
4
6
8
10
12
12
8
10 10

Interpretation: According to 30 respondents that the positive working environment is one of the
main factor that helps in motivate employees to give the productiveness within an organisation.
10 participants said that other than positive working environment, some other factors help in
motivate employees.
THEME 6: Impact of employee motivation over performance and productivity
Q6) According to you, what may be the impact of the employee
motivation on the performance and productivity of Unilever?
Frequency
a) Positive impact 25
b) Negative impact 15
a) Yes b) No
0
5
10
15
20
25
30
30
10

Interpretation: According to 25 respondents that employee motivation develops positive impact
on performance level of employees and organisational productivity. Management requires to
develop positive working environment so staff can work comfortably and also satisfied from
their job role. Unilever company gives the rewards to employees with the better performance
level. There are 15 remaining respondents said that employee’s motivation develops the negative
impact on employee performance as there are some issues faced by the company in motivate
employees such as Lack of personal goal-setting, minimum self- evaluation and others.
THEME 7: Employee motivation is important
Q7) What do you think, how employee motivation is important for
an organisation?
Frequency
a) Increase employee performance 15
b) Sustain staff 15
c) Enhance organisational productivity 10
a) Positive impact b) Negative impact
0
5
10
15
20
25
25
15

Interpretation: According to the 15 respondents that employee motivation is necessary for
company to enhance the performance level of company. Increase the employee performance
helps in motivate the employees to sustain staff members for longer time period. According to
the 15 respondents that employee motivation helps in sustain the staff members. Company give
training to employees so that their skills and competencies can be enhanced and they can focus
on achieving aim. 10 remaining respondents are agreeing with enhance productivity of company.
Providing the job satisfaction helps in enhancing the morale and employee’s performance within
an organisation.
THEME 8: Changes in an organisation that might have affected motivation
Q8) As per your opinion, are there any changes in an organisation
that might have affected motivation of employees?
Frequency
a) Yes 32
b) No 8
a) Positive impact b) Negative impact
0
5
10
15
20
25
25
15

Interpretation: 32 respondents said that changes at workplace might be affected on the
motivational level of staff members. Some employees are not comfortable working in the
changing working environment. 8 respondents are not agree with mention statement.
THEME 9: There are different type of motivational technique Unilever used to motivate
the employees
Q9) According to your perspective, which type of motivational
technique Unilever used to motivate the employees?
Frequency
a) Monetary 22
b) Non- monetary 18
a) Yes b) No
0
5
10
15
20
25
30
35 32
8

Interpretation: There are 22 respondents which said that monetary is one of the main technique
company mainly used to motivate staff members. In this, company provides the monetary
incentives to the employees to motivate staff towards meeting targets. The monetary motivation
method consists money or some of the other financial incentive that play main role in motivating
the employees. There are 18 remaining respondents agree with the non- monetary incentives. It
can use to motivate as well as sustain the top talent.
THEME 10: Requirement for a business to motivate employees
Q10) What is requirement for company to motivate staff members
within an organization?
Frequency
a) More innovation 10
b) Lower absenteeism level 10
c) Lower levels of staff turnover 10
d) Great reputation and stronger recruitment 10
a) Monetary b) Non- monetary
0
5
10
15
20
25 22
18

Interpretation: There are 10 respondents which said that main requirement to motivate the
employee to company is innovation. If the employee will be motivated, then they will focus on
thinking about the new ideas and also make innovation. On the basis of 10 respondents that from
motivation, absenteeism rate of employees will be reduced. It is a main reason to reduce the
employee turnover rate. As per opinion of 10 respondents that if the employees will be satisfied
from their job role then they will give their best performance and leave organisation. In this
manner, staff turnover rate can be reduced. There are 10 remaining respondents which are agree
with the strong recruitment and improve reputation of an organisation.
THEME 11: Issues faced by Unilever company in motivating staff members
Q11) What are the different issues faced by Unilever company in
motivating staff members at workplace?
Frequency
a) No regular performance evaluations 12
b) Irregular one-on-one management meetings 10
c) Lack of personal goal-setting 8
d) The absence of regular feedback 10
0
1
2
3
4
5
6
7
8
9
10
10 10 10 10

Interpretation: On the basis of 12 respondents that main issues faced by company in motivating
employees is no regular performance evaluations. There are 10 respondents and according to
them Irregular one-on-one management meetings is main issue. It is necessary to conduct the
meetings. 8 respondents are agreeing with lack of the personal goal setting. There are 10
remaining respondents which are agree with absence of the feedback on continuous basis.
THEME 12: Different ways Unilever used to motivate the staff members
Q12) As per your opinion, what are the different ways Unilever used
to motivate the staff members at workplace?
Frequency
a) Provide them rewards 10
b) Appreciate employee’s performance 10
c) Improve work environment 10
d) Provide training to staff 10
0
2
4
6
8
10
12
12
10
8
10

Interpretation: As per viewpoint of 10 respondents that Unilever company give the rewards to
employees for motivating them effectively. There are 10 respondents which said that
management should appreciate the performance level of employees. Improving the performance
helps in completing tasks and attaining the objectives within particular time period.
Findings on Secondary basis
Employee motivation
It has been analysed from mention information in literature review that motivation is
necessary for employees to perform in better manner. The motivation aids in developing zeal and
also interest between to pursue the organisational objectives. This enhanced efficiency and
effectiveness of staff members. This has been examined that motivational tools should mainly
formulated through taking into the consideration fact that people join company because they feel
their personal objectives would be fulfilled through related with company. Developing the
positive environment helps in motivate employees so that they can work in better manner.
Motivated staff members will work harder, arrive at workplace on time and also focus on
performing daily basis activities. The productivity level could enhance and overall output of
business may higher.
a) Provide them rewards
b) Appreciate employee’s performance
c) Improve work environment
d) Provide training to staff
0
1
2
3
4
5
6
7
8
9
10
10 10 10 10

Need for a business to motivate employees at workplace
From the literature review, it has been discussed that motivated employees can lead to
enhance the firm productivity level. This helps firm to attain the high output level. The motivated
employees help in ongoing employee development. The motivation can be facilitating self-
development of person. Once that the staff member meets initial objectives, they mainly realise
clear link among results that will motivate them to be continue at high level. There has been
discussion about the different requirements about to motivate staff members within an
organisation for an instance Higher Productivity Level, More Innovation, Low Level of Staff
Turnover, Great Reputation and Strong Recruitment and Low Absenteeism. These all are the
need to company motivate the staff members within an organisation. It helps in enhance the
productivity and reputation of organisation and it can gain the competitive benefit also.
Impact of employee motivation over the performance and productivity of the business
There has been discussed that motivation develops positive impact on the performance
level and productivity of business. Motivation is an important variable that can have impact on
performance of employees and their quality service. The motivation intends to encourage
behavioural changes. The employee motivation develops the positive impact on employee
satisfaction. Whether staff members are satisfied and happy their desires. Several measures claim
that staff member’s satisfaction is one of the main factor in the employee motivation. Positive
employee confidence and achievement in workplace helps in provide the better job satisfaction.
Staff members are motivated related to carried out the job responsibilities and getting the
positive outcomes.
Ways that can be implement by the Unilever Plc to motivating employees at workplace
It has been analysed from the information mentioned in literature review that company
use the different methods to motivating the staff members within an organisation. Well
motivated workforce can give many benefits such as better productivity. It can lead to the
minimum production cost and enable company to sell its goods at minimum cost. There are has
been discussion about the better work of the staff members, get small and the measurable
objectives, celebrate results and provide the regular breaks to staff members. This is helpful in
sustain the staff members at workplace and enhance productivity level of company.

CONCLUSION AND RECOMMENDATIONS
Conclusion
By conducting assessment of above discussed points it can be conclude that for every
company it is essential to motivate their employees as through that they do their task in proper
way which leads to increase in productivity. Motivating employees is also beneficial for the
company as they able to increase their sales as well as profitability ratio in effective manner.
This is so motivation is considered as most imperative matter at the workplace. Employee
motivation have effective relation with the level of energy, commitment as well as persistence
which employees of a company bring at its job. It addition to this it is also considered that
effective employee’s motivation leads to the increase in the productivity as well as engagement.
The employee motivation is key to success of the company. Respective level of drive, energy as
well as commitment which employees show to their company in day to day working is depend
upon their motivation level. When staffs of an organisation not feel motivated then company
experienced several issues such as decrease in productivity, minimum output, decrease in work
quality and many more. The motivation mainly occupies necessary place in management process
as that will directly have linked with the company performance as well as productivity level.
The motivation is generally used in order to encourage the staff for making the positive
contribution for attaining the desire goal of company. Along with this, employee’s motivation
level also highly impacts on the employee’s engagement as when a staff feel motivated then they
are highly committed as well as when staff not feel motivated then engagement level is also low.
Moreover, this kind of behaviour of employees impact on the company performance as well as
productivity. The motivated employees can be lead to increase productivity as well as permit to
achieve the advanced output level. So it is essential for every company to conduct different
practices so that employees feel motivated as well as encouraged as that directly leads to
attainment of desire goal as well as target in successful manner. Furthermore, it is essential for a
every company to understand the requirement of staffs motivation in order to enhance
productivity as well as operations of business unit. It is so because according to that they can
develop effective strategies as well as plan for motivating employees as that leads to increase
productivity which directly leads to enhancing profitability as well as market shares. In respect
of this, it is essential for a company to understand several different concepts such as requirement
31

of business to motivate employees at the workplace. In addition to this they also need to
determine affect of staff's motivation over the performance as well as productivity of the
business. It is so because according to that company management can develop effective
strategies as well as plan so that employees feel motivated and conduct work in best manner.
Moreover, there are several suitable ways which an organisation can implement in order to
motivate employees such as recognised great work of employees, set small and measurable
goals, always celebrate result, provide regular breaks, be transparent and many more.
Recommendations
By analysing above mentioned topics it is determined that there are several
recommendations for the company so that they can effectively motivate employees at workplace
as that enhance their performance as well as productivity successfully. Below some of the main
recommendations are mentioned below based on the evaluation: -
 By conducting evaluation, it is recommended to company to develop effective strategies
and plans in order to motivate their employees as that will help company in increasing
their sales as well as profitability ration successfully. In respect of this it is essential for
management to understand the concept of employee’s motivation so that they can
effectively develop strategies.
 It is also essential for a company management to determine effect of staff motivation over
the performance as well as fruitfulness of the business. It is so because that aid in creating
strategies in proper way. In respect of this company may ensure that all employees get
equal change of growth as well as there is no discrimination at the workplace.
 Moreover, there are numbers of strategies that an organization may adopt for motivating
their employee at workplace for example recognised great work of employees, set small
and measurable goals, always celebrate result, provide regular breaks, be transparent and
many more. It is so because through these strategies company able to increase motivation
level of employees which directly link with increase in sales as well as productivities.
 There are several factors which impact on the employee’s motivation level such as
reward and recognition, leadership, work life balance and work environment. So it is
necessary for an organization management to understand and evaluate these factors as
that will help them in developing effective strategies and plans for motivating employees.
32

 It is recommended that organisation needs to develop positive working environment in
order to motivate employees. Positive and friendly working environment will lead to
have major impact over employee’s performance and capabilities to attain desired goals
and objectives. By creating positive working environment company will be able to
enhance and boost the morale of employees. This will help in reducing organisation
conflicts and issues while conducting business practices. This will motive staff member
and increase their performance and productivity to successfully attain desired goals and
objectives.
 There are main two ways through which a company motivate their employees at the
workplace i.e. monetary benefits as well as non-monetary benefits. So it is essential for
company to understand the employee’s behaviour so that they can determine employees
who can get motivated by monetary or by non-monetary. This process will mainly help in
developing effective strategies for motivating employees at the workplace.
These are the some of the main recommendations which a company may adopt in order to
motivate their employees at the workplace. It is essential for an organisation to motivate their
employees because through that they increase their productivity, sales as well as profitability
ratio.
33

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