6221 BDM

TASK 3.3 PPT

Introduction
 This report outlines the performances and accomplishments of
Sainsbury in past 16 years using graphs and tables. This report is meant
to check the reliability of the statements made by the company
regarding its hold over market. The main aim is to find out the answers
for the following research questions:
 Whether customers are satisfied from the Sainsbury’s products and
services or not?
 What is the relationship between sales and operating in case of
Sainsbury?

Methodology
 Primary data is collected through the questionnaire prepared to get the
feedback from customers.
 Secondary data is collected from the market reports, financial
statements and the Annual report of the organisation (Nowduri, 2015).
 The statistical tools used are Means of Central tendency, measures of
dispersion and correlation coefficient.
 The obtained results are depicted through Graph, tables and Charts.

Tesco

Sainsbury

Tesco

Findings
 With the above analysis it can be inferred that Sainsbury does not have
satisfactory image on customers.
 Customers in the retail industry are more price conscious and sensitive
 Data analysis of Sainsbury and Tesco depicts that though both the
companies are experiencing profits and growth, Tesco is outperforming
Sainsbury with good margin.
 Due to high value of standard deviation of both the cited organizations
future sales and profit cannot be predicted.
 Sainsbury have good possibility of performing well in future.

Conclusion
 It can be concluded that Sainsbury need to work on it products and
services. Tesco is surpassing the company in terms of sales and profits.

References
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Cases.10th ED. Cengage Learning.
 Kimmel, D. P., Weygandt, J. J. and Kieso, E. D., 2010. Accounting: Tools for Business Decision
Makers. 4th ED. John Wiley & Sons.
 Beynon-Davies, P., 2009. Business Information Systems. Palgrave Macmillan.
 Christiansen, K. J. and Varnes, C., 2008. From models to practice: decision making at
portfolio meetings. International Journal of Quality & Reliability Management. 25(1).pp.87 –
101.
 Cohen, J. and et. al., 2013. Applied Multiple Regression/ Correlation Analysis for the
Behavioral Sciences. Routledge.
 Popovich, S., 2014. 6 Secrets to Making Business Decisions That Get Results [ONLINE].
Available through: <http://www.entrepreneur.com/article/237562>. [Accessed on 6th Feb
2016].
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