Measuring Performance of Sygenta in Japanese Market
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Added on  2023/04/22
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This presentation analyzes the performance of Sygenta in the Japanese market and explores growth opportunities in the US market for launching Amistar. It includes graphical representations of sales, cost, and profit figures, interpretation of the data, trend line analysis, and recommendations for improving performance.
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TASK 3 Business decisions making
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Introduction Sygenta is the world's leading organization with having more than 28000 employees and it operates in 90 countries. It has been established with the purpose of bringing plant potential to life. In the present market, company intend to launch a broad spectrumfungicidenamed AmistarforitsIntegratedPest Management. The presentation depicts about measuring the performance of Sygenta in Japanese market. Moreover, it help to assess the growth opportunities in US market for launcing Amistar.
Graphical presentation Japanese market sales, cost and profit are as under: YearSales (£’000) Cost (£'000)Profit (£’000) 200527020070 200631022090 2007320220100 2008400250150 2009380250130 2010350240110 2011330220110 2012330230100 2013340230110 2014480240140
Column chart
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Interpretation Presented column and bar chart indicated that sales figures shows an fluctuating trend. It got improved from 270£m to 400£m in 2008 thereafter, it got declined to 340£m in 2014. However, 2014 posses highest sales of 480£m. The reason behind changing sales is incline or decline in cost figures. Due to this impact, profitability also changed accordingly. It got increased to 150£m there after, it got fall. On contrary, in 2014, profits got enhanced due to larger sales. Thus, it can be said that Sygenta improved its performance in 2014 in Japanese market as compared to PY.
Trend line It is a line that can be used to measure historical changes in sales and profits figures in Japanese market. Through constructing trend line, Sygenta line manager will be abletodeterminepreviousmovement.Moreover,it helps to predict future sales and profitability analysis on thebasisofhistoricaloccurences.Thus,itassist Sygneta's manager to construct necessary policies to improve its potential sales and profitability. This in turn, companywillbeabletoimproveitspotential performance for the future period. As per the given scenario, trend line have been constructed here:
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Interpretation As per the constructed trend line, it became clear that trend line for sales shows an fluctuating trend. Although, in 2014, it is higher compare to all the other years. Thus, it indicate that there is a great chance of improving Sygenta's sales for the future period in Japanese market. Along with this, its cost also tend to fluctuate as it got increased till the year 2009 there after, fall in cost has been noticed. Again in 2014, it shows a little increases as it went up to 240£m. However, on the basis of trend line, it can be concluded that in upcoming period, its cost will go towards in upwards direction. In order to remove this fluctuating trend, Sygenta company manager need to take necessary decisions and construct policies to bringing stability in sales. It can be done through introducing its new product Amistar in US market. By launching this product, Sygenta company's sales will be significantly increase contributes to provide high profitability to the business.
Conclusion On the basis of above analysis, it can be concluded that Sygenta company has to launch its new product inUSmarket.Itwilladdmorerevenuesand profitability to the company. This in turn, Sygenta will be able to improve its market performance and achieve long term business success.
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