Business Decision Making: Syngenta Case Study

BDM

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
Plan for the collection of primary and secondary data for a given business problem................1
Survey methodology and sampling frame...................................................................................2
Market survey questionnaire.......................................................................................................2
TASK 2............................................................................................................................................4
Calculation and importance of mean, mode and median............................................................4
Computing and analysing the benefits of standard deviations and range in Syngenta...............5
Use of quartile, percentile and correlation coefficient to Syngenta............................................6
TASK 3............................................................................................................................................7
Development of graphs by using spread sheets and drawing conclusion based upon it.............7
Stating the trend line which can be used for projecting the growth of sales and profit ............9
Power point presentation using suitable software....................................................................10
TASK 4..........................................................................................................................................10
{D1}Preparing the Gantt chart and stating the importance of using of project management.10
...................................................................................................................................................11
Preparation of network diagram for the activity stating critical path........................................13
{D3}Suitable decision taken by using investment appraisal techniques..................................14
CONCLUSION..............................................................................................................................16

INTRODUCTION
Business decision making is a cognitive process of selecting the best alternative out of
several number of alternatives available(Anderson and et.al., 2015). In other words, it can be
said that business decision making is the process of maintaining the balance between all the
activities that take place within the organisation in order to achieve the desired objectives of
business. This report is based on the case scenario of Syngenta, which is one of the leading
company headquartered in Basel, Switzerland. The company is operating its business in over 90
countries in which more than 28000 employees are working. It aims is to bring “plant potential
to the customers life.”
In the following report, research has been conducted by using primary and secondary
sources of data in order to understand and analyse the market structure of Syngenta. Data
collected by using primary and secondary sources have been used to draw various conclusion
out of it. In addition to this, business presentation has been equipped by using different
techniques and software with an aim to propagate information collected in an effective manner.
At the end of this report, project plan for business activities has been interpreted in order to
ascertain the critical path.
TASK 1
Plan for the collection of primary and secondary data for a given business problem
As per the case of study of Syngenta, it has been found that company is planning to
launch Amistar which is a fungicide product. Business can launch its product in India where
large number of people are indulged in agricultural business (Badran, Bin-Jaza and Sharshar,
2016). Thus, in order to protect their crops, they require fungicides. Moving toward India can
lead Syngenta towards the growth and success of product. In regard to which, some of the
primary and secondary data collected are listed below.
Primary data & Secondary data
Primary data is the data collected by the researcher for the first time by conducting
survey. In order to conduct survey in a healthy manner, questionnaire can be prepared with an
aim to analyse the view points of people and collect various information accordingly. In order to
expand its business plan, Syngenta can move with this method (Bai, Dhavale and Sarkis,2016).

Survey will also help Syngenta to analyse the area where sales of its new products can be
increased. This can be done by considering various segments.
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Secondary data is the data that has been collected by another researcher in the past.
Secondary data can be collected through website, books, Journals and newspapers (Champathed
and Chansa-ngavej, 2015). By using these sources, researcher can collect various data which is
highly related to the success of fungicides. Thus, by using both these methods, Syngenta will be
able to collect various information about the future growth and success of product.
Survey methodology and sampling frame
Survey methodology
Concept of survey methodology has been used to collect various data through primary
source. In lieu of which questionnaire has been prepared by the researcher in order to anticipate
the view point of customers related to the fungicides products (Cohen and et.al., 2013). In
addition to this, Syngenta will also be able to analyze whether the launch of Amistar fungicides
in India will prove beneficial for the company or not.
Sampling frame
A random sampling method has been taken into consideration in which 50 respondents
have been selected on the random basis (Dezső, Ross and Uribe, 2016). Along with this,
categorization has been done on random basis in order to avoid the condition of biasness.
Market survey questionnaire
Name
Age
Q.1 Do you prefer to use the products manufactured by Syngenta?
 Yes
 No
Q.2 Which feature of the product attract you more?
 Quality
 Price
 Design
Q.3 Are you satisfied with the products sold out by Syngenta?
 Yes
 No
Q.4 From how long you are using Syngenta products?
 Less than 1 year
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