Contribution of Mission, Vision, Objectives, Goals and Core Competencies in Strategic Planning Process

Business strategy
1
Sony Ericsson

LO 1.1 contribution of mission, vision,
objectives, goals and core competencies
in strategic planning process
Mission– It will guide Sony to provide a well
defined career path in planning of strategies.
Vision–It will aid Sony to decide over the goal set
for strategic planning process
Objectives– It will help to ensure growth and
sustainability of business with respect to future
strategic planning.
Core competencies- It will assist in establishing
competitive advantage over rivals.

Internal and External Environment
•Organizational Culture
•Organizational Structure
•Financial Strength
•Human Resource
1.2 Factors that SMC needs to
consider while formulating its
strategic plans

1.3 Effectiveness of the techniques that SMC
could use while developing strategic business
plan
Boston Matrix – It is used to analyse existing product
portfolio of Sony to make the best return on investment.
Ansoff Matrix –It provides framework to the management of
Sony for helping executives, senior managers and marketers
while devising strategies for future growth.
Porters Five Forces –It is helpful in analysing the level of
industry competition and business strategy development.
SWOT Analysis - It is used to assess the strengths,
weaknesses, opportunities and threats involved in strategic
planning of Sony.
Pestle – It assists to analysis political, economic, social, and
technological factors being faced by Sony.