Health Promotion Campaign

This presentation discusses the objectives, target audience, and strategies of a health promotion campaign. The main objective is to increase knowledge and importance of healthy living, reduce the number of smokers, and extend life expectancy. The target audience includes the public, youngsters, smokers, families, and children. Strategies such as marketing activities, quitting programs, therapy, counseling, and exercise classes are used. The campaign supports government strategies and promotes a supportive environment for smokers to quit. References are provided.

HEALTH PROMOTION

objective of health promotion
campaign
 To increase the knowledge and
importance of healthy living in people.
 To reduce the umber of smokers in
society.
 To increase the awareness about the
impact of smoking on health.
 To extend the life expectancy.
 To encourage the healthy living habits
UK.

motive of setting the objectives
 to make a path which directs the all
working people towards the target. In this
campaign, the main motive is to increase
he awareness about the negative effects
of health on smoker and other
surrounding people. It is set that through
this campaign, the number of smokers
should be reduces in UK and people start
to take care of thier health in effective
manner.

Health promotion target
audience
 Public
 Youngsters
 Smokers
 Families
 Children

strategies to be used in
campaign
 Use of marketing activities to promote
the campaign like advertisement,
newspaper, TV, pamphlets and
magazines etc.
 Quitting and motivational programs.
 Therapy like nicotine replacement, laser
and acupuncture etc.
 Face to face counseling.
 Hospitality and medicine facilities.
 Exercise and yoga classes.

Health promotion campaign supports the
health promotion strategies of government
 The health promotion campaign is supporting the strategies of
government. In this context there are various types of acts and
laws which are related to the health promotions such as children
and families safe act 2003 and health and safe at work place.
The motive of government strategies and this health promotion
campaign is same such as reduce the number of smokers etc. To
make the campaign successful, it is specially conducted at
special festivals and occasions because at this time there are
more chances of increment in number of smokers. For promoting
the campaign information about smoking, media tools are used
because with the help of this many people will be able to attract
towards it. To achieve the objective, effective and supportive
environment is created, therapy related programs are also
included. In the campaign, special health care professionals,
therapist, educationalist and nurses are involved which would
help the smokers to quit the smoking.

References
 Glanz, K., Rimer, B., and Su, S., 2005. Theory at a
Glance: A Guide for Health Promotion Practice, Vol. 2,
National Cancer Institute; Bethesda, MD.
 Bodenheimer, T., 2005. helping patient improves
their health-related behaviors: what system changes
do we need? Dis Manag. 8(5). Pp.319–330.
 Grey, M., Knafl, K., and McCorkle, R., 2006. A
framework for the study of self- and family
management of chronic conditions, Nurs Outlook.
54(5). Pp.278–286.
 Doran, D., (2003), Nursing-Sensitive Outcomes: State
of the Science. Jones & Bartlett; Sandbury, MA.